Advertising in Germany

Advertising in Germany


  • Products Id :- OHMF3540
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  • Pages: 41
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Executive Summary

Advertising in Germany

Summary

Advertising in Germany industry profile provides top-line qualitative and quantitative summary information including: market size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis

Essential resource for top-line data and analysis covering the Germany advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key highlights

- The advertising industry consists of agencies providing advertising, including display advertising, services.

- The German advertising industry had total revenues of USD3,004.5m in 2017, representing a compound annual growth rate (CAGR) of 1.9% between 2013 and 2017.

- The media & telecommunication segment was the industry's most lucrative in 2017, with total revenues of USD479.5m, equivalent to 16% of the industry's overall value.

- Advertising through social media platforms such as Facebook and Instagram has proved fruitful for advertisers looking to target millennials, whereas advertising on websites and search engines has helped heighten exposure to older internet users.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Germany

- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Germany

- Leading company profiles reveal details of key advertising market players' global operations and financial performance

- Add weight to presentations and pitches by understanding the future growth prospects of the Germany advertising market with five year forecasts

Reasons to buy

- What was the size of the Germany advertising market by value in 2017?

- What will be the size of the Germany advertising market in 2022?

- What factors are affecting the strength of competition in the Germany advertising market?

- How has the market performed over the last five years?

- What are the main segments that make up Germany's advertising market?



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Table of Contents

Executive Summary 2

Market value 2

Market value forecast 2

Category segmentation 2

Geography segmentation 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 9

Market value 9

Market Segmentation 10

Category segmentation 10

Geography segmentation 11

Market Outlook 12

Market value forecast 12

Five Forces Analysis 13

Summary 13

Buyer power 14

Supplier power 16

New entrants 17

Threat of substitutes 19

Degree of rivalry 20

Leading Companies 22

Havas SA 22

Omnicom Group, Inc. 25

Publicis Groupe SA 28

WPP plc 32

Macroeconomic Indicators 36

Country data 36

Methodology 38

Industry associations 39

Related MarketLine research 39

Appendix 40

About MarketLine 40

List of Figures

Figure 1: Germany advertising industry value: USD million, 2013-17

Figure 2: Germany advertising industry category segmentation: % share, by value, 2017

Figure 3: Germany advertising industry geography segmentation: % share, by value, 2017

Figure 4: Germany advertising industry value forecast: USD million, 2017-22

Figure 5: Forces driving competition in the advertising industry in Germany, 2017

Figure 6: Drivers of buyer power in the advertising industry in Germany, 2017

Figure 7: Drivers of supplier power in the advertising industry in Germany, 2017

Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Germany, 2017

Figure 9: Factors influencing the threat of substitutes in the advertising industry in Germany, 2017

Figure 10: Drivers of degree of rivalry in the advertising industry in Germany, 2017

Figure 11: Havas SA: revenues & profitability

Figure 12: Havas SA: assets & liabilities

Figure 13: Omnicom Group, Inc.: revenues & profitability

Figure 14: Omnicom Group, Inc.: assets & liabilities

Figure 15: Publicis Groupe SA: revenues & profitability

Figure 16: Publicis Groupe SA: assets & liabilities

Figure 17: WPP plc: revenues & profitability

Figure 18: WPP plc: assets & liabilities

List of Tables

Table 1: Germany advertising industry value: USD million, 2013-17

Table 2: Germany advertising industry category segmentation: USD million, 2017

Table 3: Germany advertising industry geography segmentation: USD million, 2017

Table 4: Germany advertising industry value forecast: USD million, 2017-22

Table 5: Havas SA: key facts

Table 6: Havas SA: key financials (USD)

Table 7: Havas SA: key financials (EUR)

Table 8: Havas SA: key financial ratios

Table 9: Omnicom Group, Inc.: key facts

Table 10: Omnicom Group, Inc.: key financials (USD)

Table 11: Omnicom Group, Inc.: key financial ratios

Table 12: Publicis Groupe SA: key facts

Table 13: Publicis Groupe SA: key financials (USD)

Table 14: Publicis Groupe SA: key financials (EUR)

Table 15: Publicis Groupe SA: key financial ratios

Table 16: WPP plc: key facts

Table 17: WPP plc: key financials (USD)

Table 18: WPP plc: key financials (GBP)

Table 19: WPP plc: key financial ratios

Table 20: Germany size of population (million), 2013-17

Table 21: Germany gdp (constant 2005 prices, USD billion), 2013-17

Table 22: Germany gdp (current prices, USD billion), 2013-17

Table 23: Germany inflation, 2013-17

Table 24: Germany consumer price index (absolute), 2013-17

Table 25: Germany exchange rate, 2013-17

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Publicis Groupe SA

WPP plc

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