Advertising in Germany
Advertising in Germany industry profile provides top-line qualitative and quantitative summary information including: market size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Essential resource for top-line data and analysis covering the Germany advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
- The advertising industry consists of agencies providing advertising, including display advertising, services.
- The German advertising industry had total revenues of USD3,004.5m in 2017, representing a compound annual growth rate (CAGR) of 1.9% between 2013 and 2017.
- The media & telecommunication segment was the industry's most lucrative in 2017, with total revenues of USD479.5m, equivalent to 16% of the industry's overall value.
- Advertising through social media platforms such as Facebook and Instagram has proved fruitful for advertisers looking to target millennials, whereas advertising on websites and search engines has helped heighten exposure to older internet users.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Germany
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Germany
- Leading company profiles reveal details of key advertising market players' global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Germany advertising market with five year forecasts
Reasons to buy
- What was the size of the Germany advertising market by value in 2017?
- What will be the size of the Germany advertising market in 2022?
- What factors are affecting the strength of competition in the Germany advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up Germany's advertising market?
Table of Contents
Executive Summary 2
Market value 2
Market value forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 9
Market value 9
Market Segmentation 10
Category segmentation 10
Geography segmentation 11
Market Outlook 12
Market value forecast 12
Five Forces Analysis 13
Buyer power 14
Supplier power 16
New entrants 17
Threat of substitutes 19
Degree of rivalry 20
Leading Companies 22
Havas SA 22
Omnicom Group, Inc. 25
Publicis Groupe SA 28
WPP plc 32
Macroeconomic Indicators 36
Country data 36
Industry associations 39
Related MarketLine research 39
About MarketLine 40
List of Figures
Figure 1: Germany advertising industry value: USD million, 2013-17
Figure 2: Germany advertising industry category segmentation: % share, by value, 2017
Figure 3: Germany advertising industry geography segmentation: % share, by value, 2017
Figure 4: Germany advertising industry value forecast: USD million, 2017-22
Figure 5: Forces driving competition in the advertising industry in Germany, 2017
Figure 6: Drivers of buyer power in the advertising industry in Germany, 2017
Figure 7: Drivers of supplier power in the advertising industry in Germany, 2017
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Germany, 2017
Figure 9: Factors influencing the threat of substitutes in the advertising industry in Germany, 2017
Figure 10: Drivers of degree of rivalry in the advertising industry in Germany, 2017
Figure 11: Havas SA: revenues & profitability
Figure 12: Havas SA: assets & liabilities
Figure 13: Omnicom Group, Inc.: revenues & profitability
Figure 14: Omnicom Group, Inc.: assets & liabilities
Figure 15: Publicis Groupe SA: revenues & profitability
Figure 16: Publicis Groupe SA: assets & liabilities
Figure 17: WPP plc: revenues & profitability
Figure 18: WPP plc: assets & liabilities
List of Tables
Table 1: Germany advertising industry value: USD million, 2013-17
Table 2: Germany advertising industry category segmentation: USD million, 2017
Table 3: Germany advertising industry geography segmentation: USD million, 2017
Table 4: Germany advertising industry value forecast: USD million, 2017-22
Table 5: Havas SA: key facts
Table 6: Havas SA: key financials (USD)
Table 7: Havas SA: key financials (EUR)
Table 8: Havas SA: key financial ratios
Table 9: Omnicom Group, Inc.: key facts
Table 10: Omnicom Group, Inc.: key financials (USD)
Table 11: Omnicom Group, Inc.: key financial ratios
Table 12: Publicis Groupe SA: key facts
Table 13: Publicis Groupe SA: key financials (USD)
Table 14: Publicis Groupe SA: key financials (EUR)
Table 15: Publicis Groupe SA: key financial ratios
Table 16: WPP plc: key facts
Table 17: WPP plc: key financials (USD)
Table 18: WPP plc: key financials (GBP)
Table 19: WPP plc: key financial ratios
Table 20: Germany size of population (million), 2013-17
Table 21: Germany gdp (constant 2005 prices, USD billion), 2013-17
Table 22: Germany gdp (current prices, USD billion), 2013-17
Table 23: Germany inflation, 2013-17
Table 24: Germany consumer price index (absolute), 2013-17
Table 25: Germany exchange rate, 2013-17
Single User License:
Corporate User License:
Omnicom Group, Inc.
Publicis Groupe SA
select a license
NEWSLETTER BY CATEGORY
The report was very informative and gives me an interesting view on the Indian market.... "Area Sales Manager, Muhlen Sohn GmbH & Co. KG"
We would like to thank the entire team of Ken Research in showcasing professionalism in research and quick turnaround time. We have had multiple research reports from Ken Research. The deadline communicated for research was duly met. The research reports were covering many aspects in detail. This showcases their endeavor and care for client satisfaction and a strong understanding of the clients’ requirements. Thank you again for your help... "Group Vice President Strategy, Aliaxis"
I appreciate their diligence and determination in customizing the research project. The data proves to be valuable and accurate. I would, in future, definitely use their services again... "Technical Marketing Manager, Ascendis Health Limited"
I would like to thank Ken research team for meeting our report deliverables. The report is very good and we appreciate your well cooperation. ... "., Coldwell Banker - Riyadh "
The research you conducted was very helpful for us and the integrity of your research approach gave us great confidence in the data. Look forward to collaborating again in future... "International and Business Dev. Director, Duta Abadi Primantara"