Advertising in Indonesia

Advertising in Indonesia


  • Products Id :- OHME9219
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  • Pages: 38
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Executive Summary

Advertising in Indonesia

Summary

Advertising in Indonesia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis

Essential resource for top-line data and analysis covering the Indonesia advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key Highlights

The advertising industry consists of agencies providing advertising, including display advertising, services.

The Indonesian advertising industry had total revenues of $1,132.7m in 2016, representing a compound annual growth rate (CAGR) of 20.1% between 2012 and 2016.

A shift is currently ongoing in Indonesia from textual to contextual media. Whilst textual media is one way and is beneficial to the media provider; contextual media is multi-directional and is aimed at what the audience thinks is best.

The food, beverage & personal/healthcare segment was the industry's most lucrative in 2016, with total revenues of $418.5m, equivalent to 36.9% of the industry's overall value.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Indonesia

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Indonesia

Leading company profiles reveal details of key advertising market players' global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Indonesia advertising market with five year forecasts

Reasons to Buy

What was the size of the Indonesia advertising market by value in 2016?

What will be the size of the Indonesia advertising market in 2021?

What factors are affecting the strength of competition in the Indonesia advertising market?

How has the market performed over the last five years?

What are the main segments that make up Indonesia's advertising market?



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Table of Contents

Executive Summary

Market value

Market value forecast

Category segmentation

Geography segmentation

Market rivalry

Market Overview

Market definition

Market analysis

Market Data

Market value

Market Segmentation

Category segmentation

Geography segmentation

Market Outlook

Market value forecast

Five Forces Analysis

Summary

Buyer power

Supplier power

New entrants

Threat of substitutes

Degree of rivalry

Leading Companies

Dentsu, Inc.

PT Fortune Indonesia Tbk

Publicis Groupe SA

WPP plc

Macroeconomic Indicators

Country data

Methodology

Appendix

About MarketLine

List of Figures

Figure 1: Indonesia advertising industry value: $ million, 2012-16

Figure 2: Indonesia advertising industry category segmentation: % share, by value, 2016

Figure 3: Indonesia advertising industry geography segmentation: % share, by value, 2016

Figure 4: Indonesia advertising industry value forecast: $ million, 2016-21

Figure 5: Forces driving competition in the advertising industry in Indonesia, 2016

Figure 6: Drivers of buyer power in the advertising industry in Indonesia, 2016

Figure 7: Drivers of supplier power in the advertising industry in Indonesia, 2016

Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Indonesia, 2016

Figure 9: Factors influencing the threat of substitutes in the advertising industry in Indonesia, 2016

Figure 10: Drivers of degree of rivalry in the advertising industry in Indonesia, 2016

Figure 11: Dentsu, Inc.: revenues & profitability

Figure 12: Dentsu, Inc.: assets & liabilities

Figure 13: PT Fortune Indonesia Tbk: revenues & profitability

Figure 14: PT Fortune Indonesia Tbk: assets & liabilities

Figure 15: Publicis Groupe SA: revenues & profitability

Figure 16: Publicis Groupe SA: assets & liabilities

Figure 17: WPP plc: revenues & profitability

Figure 18: WPP plc: assets & liabilities

List of Tables

Table 1: Indonesia advertising industry value: $ million, 2012-16

Table 2: Indonesia advertising industry category segmentation: $ million, 2016

Table 3: Indonesia advertising industry geography segmentation: $ million, 2016

Table 4: Indonesia advertising industry value forecast: $ million, 2016-21

Table 5: Dentsu, Inc.: key facts

Table 6: Dentsu, Inc.: key financials ($)

Table 7: Dentsu, Inc.: key financials (YEN)

Table 8: Dentsu, Inc.: key financial ratios

Table 9: PT Fortune Indonesia Tbk: key facts

Table 10: PT Fortune Indonesia Tbk: key financials ($)

Table 11: PT Fortune Indonesia Tbk: key financials (IDR)

Table 12: PT Fortune Indonesia Tbk: key financial ratios

Table 13: Publicis Groupe SA: key facts

Table 14: Publicis Groupe SA: key financials ($)

Table 15: Publicis Groupe SA: key financials (EUR)

Table 16: Publicis Groupe SA: key financial ratios

Table 17: WPP plc: key facts

Table 18: WPP plc: key financials ($)

Table 19: WPP plc: key financials (GBP)

Table 20: WPP plc: key financial ratios

Table 21: Indonesia size of population (million), 2012-16

Table 22: Indonesia gdp (constant 2005 prices, $ billion), 2012-16

Table 23: Indonesia gdp (current prices, $ billion), 2012-16

Table 24: Indonesia inflation, 2012-16

Table 25: Indonesia consumer price index (absolute), 2012-16

Table 26: Indonesia exchange rate, 2012-16

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Dentsu, Inc., PT Fortune Indonesia Tbk, Publicis Groupe SA, WPP plc

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