Advertising in Italy

Advertising in Italy


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Executive Summary

Advertising in Italy

Summary

Advertising in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis

Essential resource for top-line data and analysis covering the Italy advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key Highlights

The advertising industry consists of agencies providing advertising, including display advertising, services.

The Italian advertising industry generated total revenues of $963.7m in 2016, representing a compound annual rate of change (CARC) of -2.9% between 2012 and 2016.

Mobile advertising has shown growth in developed countries due to the increased number of smartphones. With the average time spent on mobile phones being approximately 90 minutes per day and the average number of times customers check their phones per day being over 100 times; this represents a lucrative area of growth.

The food, beverage & personal/healthcare segment was the industry's most lucrative in 2016, with total revenues of $247.4m, equivalent to 25.7% of the industry's overall value.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Italy

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Italy

Leading company profiles reveal details of key advertising market players' global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Italy advertising market with five year forecasts

Reasons to Buy

What was the size of the Italy advertising market by value in 2016?

What will be the size of the Italy advertising market in 2021?

What factors are affecting the strength of competition in the Italy advertising market?

How has the market performed over the last five years?

What are the main segments that make up Italy's advertising market?



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Table of Contents

Executive Summary

Market value

Market value forecast

Category segmentation

Geography segmentation

Market rivalry

Market Overview

Market definition

Market analysis

Market Data

Market value

Market Segmentation

Category segmentation

Geography segmentation

Market Outlook

Market value forecast

Five Forces Analysis

Summary

Buyer power

Supplier power

New entrants

Threat of substitutes

Degree of rivalry

Leading Companies

Havas SA

Omnicom Group, Inc.

Publicis Groupe SA

WPP plc

Macroeconomic Indicators

Country data

Methodology

Industry associations

Related MarketLine research

Appendix

About MarketLine

List of Figures

Figure 1: Italy advertising industry value: $ million, 2012-16

Figure 2: Italy advertising industry category segmentation: % share, by value, 2016

Figure 3: Italy advertising industry geography segmentation: % share, by value, 2016

Figure 4: Italy advertising industry value forecast: $ million, 2016-21

Figure 5: Forces driving competition in the advertising industry in Italy, 2016

Figure 6: Drivers of buyer power in the advertising industry in Italy, 2016

Figure 7: Drivers of supplier power in the advertising industry in Italy, 2016

Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Italy, 2016

Figure 9: Factors influencing the threat of substitutes in the advertising industry in Italy, 2016

Figure 10: Drivers of degree of rivalry in the advertising industry in Italy, 2016

Figure 11: Havas SA: revenues & profitability

Figure 12: Havas SA: assets & liabilities

Figure 13: Omnicom Group, Inc.: revenues & profitability

Figure 14: Omnicom Group, Inc.: assets & liabilities

Figure 15: Publicis Groupe SA: revenues & profitability

Figure 16: Publicis Groupe SA: assets & liabilities

Figure 17: WPP plc: revenues & profitability

Figure 18: WPP plc: assets & liabilities

List of Tables

Table 1: Italy advertising industry value: $ million, 2012-16

Table 2: Italy advertising industry category segmentation: $ million, 2016

Table 3: Italy advertising industry geography segmentation: $ million, 2016

Table 4: Italy advertising industry value forecast: $ million, 2016-21

Table 5: Havas SA: key facts

Table 6: Havas SA: key financials ($)

Table 7: Havas SA: key financials (EUR)

Table 8: Havas SA: key financial ratios

Table 9: Omnicom Group, Inc.: key facts

Table 10: Omnicom Group, Inc.: key financials ($)

Table 11: Omnicom Group, Inc.: key financial ratios

Table 12: Publicis Groupe SA: key facts

Table 13: Publicis Groupe SA: key financials ($)

Table 14: Publicis Groupe SA: key financials (EUR)

Table 15: Publicis Groupe SA: key financial ratios

Table 16: WPP plc: key facts

Table 17: WPP plc: key financials ($)

Table 18: WPP plc: key financials (GBP)

Table 19: WPP plc: key financial ratios

Table 20: Italy size of population (million), 2012-16

Table 21: Italy gdp (constant 2005 prices, $ billion), 2012-16

Table 22: Italy gdp (current prices, $ billion), 2012-16

Table 23: Italy inflation, 2012-16

Table 24: Italy consumer price index (absolute), 2012-16

Table 25: Italy exchange rate, 2012-16

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Havas SA, Omnicom Group, Inc., Publicis Groupe SA, WPP plc

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