Advertising Market Status and Trend Analysis 2017-2026 (COVID-19 Version)

Region:Global

Author(s):

Product Code:99SGL280Pub20201100002323

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Published on

November 2020

Total pages

144

Table of Content

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About the Report

About the Report

Summary

Further key aspects of the report indicate that:

Chapter 1: Research Scope: Product Definition, Type, End-Use & Methodology

Chapter 2: Global Industry Summary

Chapter 3: Market Dynamics

Chapter 4: Global Market Segmentation by region, type and End-Use

Chapter 5: North America Market Segmentation by region, type and End-Use

Chapter 6: Europe Market Segmentation by region, type and End-Use

Chapter 7: Asia-Pacific Market Segmentation by region, type and End-Use

Chapter 8: South America Market Segmentation by region, type and End-Use

Chapter 9: Middle East and Africa Market Segmentation by region, type and End-Use.

Chapter 10: Market Competition by Companies

Chapter 11: Market forecast and environment forecast.

Chapter 12: Industry Summary.

The global Advertising market has the potential to grow with xx million USD with growing CAGR in the forecast period from 2021f to 2026f. Factors driving the market for @@@@@ are the significant development of demand and improvement of COVID-19 and geo-economics.

Based on the type of product, the global Advertising market segmented into

TV Advertising

Newspaper & Magazine Advertising

Outdoors Advertising

Radio Advertising

Internet Advertising

Others

Based on the end-use, the global Advertising market classified into

Food & Beverage Industry

Vehicles Industry

Health and Medical Industry

Commercial and Personal Services

Consumer Goods

Others

Based on geography, the global Advertising market segmented into

North America [U.S., Canada, Mexico]

Europe [Germany, UK, France, Italy, Rest of Europe]

Asia-Pacific [China, India, Japan, South Korea, Southeast Asia, Australia, Rest of Asia Pacific]

South America [Brazil, Argentina, Rest of Latin America]

Middle East & Africa [GCC, North Africa, South Africa, Rest of Middle East and Africa]

And the major players included in the report are

Omnicom Group

WPP

Dentsu Inc.

PublicisGroupe

IPG

Havas SA

Focus Media Group

Guangdong Advertising Co., Ltd.

Bluefocus Communication Group Co., Ltd.

SiMei Media

AVIC Culture Co.,Ltd.

Yinlimedia

Hunan TV and Broadcast Intermediary Co., Ltd.

Guangdong Guangzhou Daily Media Co., Ltd.

Beijing Bashi Media Co., Ltd.

Dahe Group

China Television Media

Spearhead Integrated Marketing Communication Group

Shanghai Xinhua Media Co., Ltd.

Chengdu B-ray Media Co., Ltd.

Products

Table of Contents

Table of Contents

Table of Contents

1 RESEARCH SCOPE

1.1 Research Product Definition

1.2 Research Segmentation

1.2.1 Product Type

1.2.2 Main product Type of Major Players

1.3 Demand Overview

1.4 Research Methodology

2 GLOBAL ADVERTISING INDUSTRY

2.1 Summary about Advertising Industry

2.2 Advertising Market Trends

2.2.1 Advertising Production & Consumption Trends

2.2.2 Advertising Demand Structure Trends

2.3 Advertising Cost & Price

3 MARKET DYNAMICS

3.1 Manufacturing & Purchasing Behavior in 2020

3.2 Market Development under the Impact of COVID-19

3.2.1 Drivers

3.2.2 Restraints

3.2.3 Opportunity

3.2.4 Risk

4 GLOBAL MARKET SEGMENTATION

4.1 Region Segmentation (2017 to 2021f)

4.1.1 North America (U.S., Canada and Mexico)

4.1.2 Europe (Germany, UK, France, Italy, Rest of Europe)

4.1.3 Asia-Pacific (China, India, Japan, South Korea, Southeast Asia, Australia, Rest of Asia Pacific)

4.1.4 South America (Brazil,, Argentina, Rest of Latin America)

4.1.5 Middle East and Africa (GCC, North Africa, South Africa, Rest of Middle East and Africa)

4.2 Product Type Segmentation (2017 to 2021f)

4.2.1 TV Advertising

4.2.2 Newspaper & Magazine Advertising

4.2.3 Outdoors Advertising

4.2.4 Radio Advertising

4.2.5 Internet Advertising

4.2.6 Others

4.3 Consumption Segmentation (2017 to 2021f)

4.3.1 Food & Beverage Industry

4.3.2 Vehicles Industry

4.3.3 Health and Medical Industry

4.3.4 Commercial and Personal Services

4.3.5 Consumer Goods

4.3.6 Others

5 NORTH AMERICA MARKET SEGMENT

5.1 Region Segmentation (2017 to 2021f)

5.1.1 U.S.

5.1.2 Canada

5.1.3 Mexico

5.2 Product Type Segmentation (2017 to 2021f)

5.2.1 TV Advertising

5.2.2 Newspaper & Magazine Advertising

5.2.3 Outdoors Advertising

5.2.4 Radio Advertising

5.2.5 Internet Advertising

5.2.6 Others

5.3 Consumption Segmentation (2017 to 2021f)

5.3.1 Food & Beverage Industry

5.3.2 Vehicles Industry

5.3.3 Health and Medical Industry

5.3.4 Commercial and Personal Services

5.3.5 Consumer Goods

5.3.6 Others

5.4 Impact of COVID-19 in North America

6 EUROPE MARKET SEGMENTATION

6.1 Region Segmentation (2017 to 2021f)

6.1.1 Germany

6.1.2 UK

6.1.3 France

6.1.4 Italy

6.1.5 Rest of Europe

6.2 Product Type Segmentation (2017 to 2021f)

6.2.1 TV Advertising

6.2.2 Newspaper & Magazine Advertising

6.2.3 Outdoors Advertising

6.2.4 Radio Advertising

6.2.5 Internet Advertising

6.2.6 Others

6.3 Consumption Segmentation (2017 to 2021f)

6.3.1 Food & Beverage Industry

6.3.2 Vehicles Industry

6.3.3 Health and Medical Industry

6.3.4 Commercial and Personal Services

6.3.5 Consumer Goods

6.3.6 Others

6.4 Impact of COVID-19 in Europe

7 ASIA-PACIFIC MARKET SEGMENTATION

7.1 Region Segmentation (2017 to 2021f)

7.1.1 China

7.1.2 India

7.1.3 Japan

7.1.4 South Korea

7.1.5 Southeast Asia

7.1.6 Australia

7.1.7 Rest of Asia Pacific

7.2 Product Type Segmentation (2017 to 2021f)

7.2.1 TV Advertising

7.2.2 Newspaper & Magazine Advertising

7.2.3 Outdoors Advertising

7.2.4 Radio Advertising

7.2.5 Internet Advertising

7.2.6 Others

7.3 Consumption Segmentation (2017 to 2021f)

7.3.1 Food & Beverage Industry

7.3.2 Vehicles Industry

7.3.3 Health and Medical Industry

7.3.4 Commercial and Personal Services

7.3.5 Consumer Goods

7.3.6 Others

7.4 Impact of COVID-19 in Europe

8 SOUTH AMERICA MARKET SEGMENTATION

8.1 Region Segmentation (2017 to 2021f)

8.1.1 Brazil

8.1.2 Argentina

8.1.3 Rest of Latin America

8.2 Product Type Segmentation (2017 to 2021f)

8.2.1 TV Advertising

8.2.2 Newspaper & Magazine Advertising

8.2.3 Outdoors Advertising

8.2.4 Radio Advertising

8.2.5 Internet Advertising

8.2.6 Others

8.3 Consumption Segmentation (2017 to 2021f)

8.3.1 Food & Beverage Industry

8.3.2 Vehicles Industry

8.3.3 Health and Medical Industry

8.3.4 Commercial and Personal Services

8.3.5 Consumer Goods

8.3.6 Others

8.4 Impact of COVID-19 in Europe

9 MIDDLE EAST AND AFRICA MARKET SEGMENTATION

9.1 Region Segmentation (2017 to 2021f)

9.1.1 GCC

9.1.2 North Africa

9.1.3 South Africa

9.1.4 Rest of Middle East and Africa

9.2 Product Type Segmentation (2017 to 2021f)

9.2.1 TV Advertising

9.2.2 Newspaper & Magazine Advertising

9.2.3 Outdoors Advertising

9.2.4 Radio Advertising

9.2.5 Internet Advertising

9.2.6 Others

9.3 Consumption Segmentation (2017 to 2021f)

9.3.1 Food & Beverage Industry

9.3.2 Vehicles Industry

9.3.3 Health and Medical Industry

9.3.4 Commercial and Personal Services

9.3.5 Consumer Goods

9.3.6 Others

9.4 Impact of COVID-19 in Europe

10 COMPETITION OF MAJOR PLAYERS

10.1 Brief Introduction of Major Players

10.1.1 Omnicom Group

10.1.2 WPP

10.1.3 Dentsu Inc.

10.1.4 PublicisGroupe

10.1.5 IPG

10.1.6 Havas SA

10.1.7 Focus Media Group

10.1.8 Guangdong Advertising Co., Ltd.

10.1.9 Bluefocus Communication Group Co., Ltd.

10.1.10 SiMei Media

10.1.11 AVIC Culture Co.,Ltd.

10.1.12 Yinlimedia

10.1.13 Hunan TV and Broadcast Intermediary Co., Ltd.

10.1.14 Guangdong Guangzhou Daily Media Co., Ltd.

10.1.15 Beijing Bashi Media Co., Ltd.

10.1.16 Dahe Group

10.1.17 China Television Media

10.1.18 Spearhead Integrated Marketing Communication Group

10.1.19 Shanghai Xinhua Media Co., Ltd.

10.1.20 Chengdu B-ray Media Co., Ltd.

10.2 Advertising Sales Date of Major Players (2017-2020e)

10.2.1 Omnicom Group

10.2.2 WPP

10.2.3 Dentsu Inc.

10.2.4 PublicisGroupe

10.2.5 IPG

10.2.6 Havas SA

10.2.7 Focus Media Group

10.2.8 Guangdong Advertising Co., Ltd.

10.2.9 Bluefocus Communication Group Co., Ltd.

10.2.10 SiMei Media

10.2.11 AVIC Culture Co.,Ltd.

10.2.12 Yinlimedia

10.2.13 Hunan TV and Broadcast Intermediary Co., Ltd.

10.2.14 Guangdong Guangzhou Daily Media Co., Ltd.

10.2.15 Beijing Bashi Media Co., Ltd.

10.2.16 Dahe Group

10.2.17 China Television Media

10.2.18 Spearhead Integrated Marketing Communication Group

10.2.19 Shanghai Xinhua Media Co., Ltd.

10.2.20 Chengdu B-ray Media Co., Ltd.

10.3 Market Distribution of Major Players

10.4 Global Competition Segmentation

11 MARKET FORECAST

11.1 Forecast by Region

11.2 Forecast by Demand

11.3 Environment Forecast

11.3.1 Impact of COVID-19

11.3.2 Geopolitics Overview

11.3.3 Economic Overview of Major Countries

12 REPORT SUMMARY STATEMENT


List of Figure

List of Figure

1.Figure Global Advertising Market Size under the Impact of COVID-19, 2017-2021f (USD Million)

2.Figure Global Advertising Market by Region under the Impact of COVID-19, 2017-2021f (USD Million)

3.Figure Global Advertising Market by Product Type under the Impact of COVID-19, 2017-2021f (USD Million)

4.Figure Global Advertising Market by Demand under the Impact of COVID-19, 2017-2021f (USD Million)

5.Figure Global Advertising Production by Region under the Impact of COVID-19, 2021-2026 (USD Million)

6.Figure Global Advertising Consumption by Region under the Impact of COVID-19, 2021-2026 (USD Million)

7.Figure Global Advertising Consumption by Type under the Impact of COVID-19, 2021-2026 (USD Million)

8.Figure North America Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f

9.Figure Europe Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f

10.Figure Asia-Pacific Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f

11.Figure South America Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f

12.Figure Middle East and Africa Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f

13.Figure TV Advertising Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f

14.Figure Newspaper & Magazine Advertising Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f

15.Figure Outdoors Advertising Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f

16.Figure Radio Advertising Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f

17.Figure Internet Advertising Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f

18.Figure Others Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f

19.Figure Food & Beverage Industry Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f

20.Figure Vehicles Industry Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f

21.Figure Health and Medical Industry Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f

22.Figure Commercial and Personal Services Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f

23.Figure Consumer Goods Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f

24.Figure Others Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f

25.Figure U.S. Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f

26.Figure Canada Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f

27.Figure Mexico Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f

28.Figure TV Advertising Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f

29.Figure Newspaper & Magazine Advertising Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f

30.Figure Outdoors Advertising Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f

31.Figure Radio Advertising Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f

32.Figure Internet Advertising Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f

33.Figure Others Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f

34.Figure Food & Beverage Industry Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f

35.Figure Vehicles Industry Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f

36.Figure Health and Medical Industry Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f

37.Figure Commercial and Personal Services Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f

38.Figure Consumer Goods Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f

39.Figure Others Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f

40.Figure Germany Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f

41.Figure UK Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f

42.Figure France Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f

43.Figure Italy Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f

44.Figure Rest of Europe Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f

45.Figure TV Advertising Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f

46.Figure Newspaper & Magazine Advertising Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f

47.Figure Outdoors Advertising Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f

48.Figure Radio Advertising Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f

49.Figure Internet Advertising Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f

50.Figure Others Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f

51.Figure Food & Beverage Industry Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f

52.Figure Vehicles Industry Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f

53.Figure Health and Medical Industry Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f

54.Figure Commercial and Personal Services Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f

55.Figure Consumer Goods Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f

56.Figure Others Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f

57.Figure China Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f

58.Figure India Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f

59.Figure Japan Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f

60.Figure South Korea Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f

61.Figure Southeast Asia Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f

62.Figure Australia Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f

63.Figure Rest of Asia Pacific Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f

64.Figure TV Advertising Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f

65.Figure Newspaper & Magazine Advertising Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f

66.Figure Outdoors Advertising Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f

67.Figure Radio Advertising Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f

68.Figure Internet Advertising Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f

69.Figure Others Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f

70.Figure Food & Beverage Industry Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f

71.Figure Vehicles Industry Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f

72.Figure Health and Medical Industry Segmenta


List of Table

List of Table

1.Table Advertising Product Type Overview

2.Table Advertising Product Type Market Share List

3.Table Advertising Product Type of Major Players

4.Table Brief Introduction of Omnicom Group

5.Table Brief Introduction of WPP

6.Table Brief Introduction of Dentsu Inc.

7.Table Brief Introduction of PublicisGroupe

8.Table Brief Introduction of IPG

9.Table Brief Introduction of Havas SA

10.Table Brief Introduction of Focus Media Group

11.Table Brief Introduction of Guangdong Advertising Co., Ltd.

12.Table Brief Introduction of Bluefocus Communication Group Co., Ltd.

13.Table Brief Introduction of SiMei Media

14.Table Brief Introduction of AVIC Culture Co.,Ltd.

15.Table Brief Introduction of Yinlimedia

16.Table Brief Introduction of Hunan TV and Broadcast Intermediary Co., Ltd.

17.Table Brief Introduction of Guangdong Guangzhou Daily Media Co., Ltd.

18.Table Brief Introduction of Beijing Bashi Media Co., Ltd.

19.Table Brief Introduction of Dahe Group

20.Table Brief Introduction of China Television Media

21.Table Brief Introduction of Spearhead Integrated Marketing Communication Group

22.Table Brief Introduction of Shanghai Xinhua Media Co., Ltd.

23.Table Brief Introduction of Chengdu B-ray Media Co., Ltd.

24.Table Products & Services of Omnicom Group

25.Table Products & Services of WPP

26.Table Products & Services of Dentsu Inc.

27.Table Products & Services of PublicisGroupe

28.Table Products & Services of IPG

29.Table Products & Services of Havas SA

30.Table Products & Services of Focus Media Group

31.Table Products & Services of Guangdong Advertising Co., Ltd.

32.Table Products & Services of Bluefocus Communication Group Co., Ltd.

33.Table Products & Services of SiMei Media

34.Table Products & Services of AVIC Culture Co.,Ltd.

35.Table Products & Services of Yinlimedia

36.Table Products & Services of Hunan TV and Broadcast Intermediary Co., Ltd.

37.Table Products & Services of Guangdong Guangzhou Daily Media Co., Ltd.

38.Table Products & Services of Beijing Bashi Media Co., Ltd.

39.Table Products & Services of Dahe Group

40.Table Products & Services of China Television Media

41.Table Products & Services of Spearhead Integrated Marketing Communication Group

42.Table Products & Services of Shanghai Xinhua Media Co., Ltd.

43.Table Products & Services of Chengdu B-ray Media Co., Ltd.

44.Table Market Distribution of Major Players

45.Table Global Major Players Sales Revenue (Million USD) 2017-2020e

46.Table Global Major Players Sales Revenue (Million USD) Share 2017-2020e

47.Table Global Advertising Market Forecast (Million USD) by Region 2021f-2026f

48.Table Global Advertising Market Forecast (Million USD) Share by Region 2021f-2026f

49.Table Global Advertising Market Forecast (Million USD) by Demand 2021f-2026f

50.Table Global Advertising Market Forecast (Million USD) Share by Demand 2021f-2026f

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