Advertising in Singapore

Advertising in Singapore


  • Products Id :- OHMF3458
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  • Pages: 42
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Executive Summary

Advertising in Singapore

Summary

Advertising in Singapore industry profile provides top-line qualitative and quantitative summary information including: market size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis

Essential resource for top-line data and analysis covering the Singapore advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key highlights

- The advertising industry consists of agencies providing advertising, including display advertising, services.

- The Singaporean advertising industry had total revenues of USD468.1m in 2017, representing a compound annual growth rate (CAGR) of 1.6% between 2013 and 2017.

- The food, beverage & personal/healthcare segment was the industry's most lucrative in 2017, with total revenues of USD184.3m, equivalent to 39.4% of the industry's overall value.

- Advertising through social media platforms such as Facebook and Instagram has proved fruitful for advertisers looking to target millennials, whereas advertising on websites and search engines has helped heighten exposure to older internet users.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Singapore

- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Singapore

- Leading company profiles reveal details of key advertising market players' global operations and financial performance

- Add weight to presentations and pitches by understanding the future growth prospects of the Singapore advertising market with five year forecasts

Reasons to buy

- What was the size of the Singapore advertising market by value in 2017?

- What will be the size of the Singapore advertising market in 2022?

- What factors are affecting the strength of competition in the Singapore advertising market?

- How has the market performed over the last five years?

- What are the main segments that make up Singapore's advertising market?



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Table of Contents

Executive Summary 2

Market value 2

Market value forecast 2

Category segmentation 2

Geography segmentation 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 9

Market value 9

Market Segmentation 10

Category segmentation 10

Geography segmentation 11

Market Outlook 12

Market value forecast 12

Five Forces Analysis 13

Summary 13

Buyer power 14

Supplier power 16

New entrants 17

Threat of substitutes 19

Degree of rivalry 20

Leading Companies 22

Dentsu, Inc. 22

The Interpublic Group of Companies, Inc. 26

Omnicom Group, Inc. 30

WPP plc 33

Macroeconomic Indicators 37

Country data 37

Methodology 39

Industry associations 40

Related MarketLine research 40

Appendix 41

About MarketLine 41

List of Figures

Figure 1: Singapore advertising industry value: USD million, 2013-17

Figure 2: Singapore advertising industry category segmentation: % share, by value, 2017

Figure 3: Singapore advertising industry geography segmentation: % share, by value, 2017

Figure 4: Singapore advertising industry value forecast: USD million, 2017-22

Figure 5: Forces driving competition in the advertising industry in Singapore, 2017

Figure 6: Drivers of buyer power in the advertising industry in Singapore, 2017

Figure 7: Drivers of supplier power in the advertising industry in Singapore, 2017

Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Singapore, 2017

Figure 9: Factors influencing the threat of substitutes in the advertising industry in Singapore, 2017

Figure 10: Drivers of degree of rivalry in the advertising industry in Singapore, 2017

Figure 11: Dentsu, Inc.: revenues & profitability

Figure 12: Dentsu, Inc.: assets & liabilities

Figure 13: The Interpublic Group of Companies, Inc.: revenues & profitability

Figure 14: The Interpublic Group of Companies, Inc.: assets & liabilities

Figure 15: Omnicom Group, Inc.: revenues & profitability

Figure 16: Omnicom Group, Inc.: assets & liabilities

Figure 17: WPP plc: revenues & profitability

Figure 18: WPP plc: assets & liabilities

List of Tables

Table 1: Singapore advertising industry value: USD million, 2013-17

Table 2: Singapore advertising industry category segmentation: USD million, 2017

Table 3: Singapore advertising industry geography segmentation: USD million, 2017

Table 4: Singapore advertising industry value forecast: USD million, 2017-22

Table 5: Dentsu, Inc.: key facts

Table 6: Dentsu, Inc.: key financials (USD)

Table 7: Dentsu, Inc.: key financials (JPY)

Table 8: Dentsu, Inc.: key financial ratios

Table 9: The Interpublic Group of Companies, Inc.: key facts

Table 10: The Interpublic Group of Companies, Inc.: key financials (USD)

Table 11: The Interpublic Group of Companies, Inc.: key financial ratios

Table 12: Omnicom Group, Inc.: key facts

Table 13: Omnicom Group, Inc.: key financials (USD)

Table 14: Omnicom Group, Inc.: key financial ratios

Table 15: WPP plc: key facts

Table 16: WPP plc: key financials (USD)

Table 17: WPP plc: key financials (GBP)

Table 18: WPP plc: key financial ratios

Table 19: Singapore size of population (million), 2013-17

Table 20: Singapore gdp (constant 2005 prices, USD billion), 2013-17

Table 21: Singapore gdp (current prices, USD billion), 2013-17

Table 22: Singapore inflation, 2013-17

Table 23: Singapore consumer price index (absolute), 2013-17

Table 24: Singapore exchange rate, 2013-17

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Dentsu, Inc.

The Interpublic Group of Companies, Inc.

Omnicom Group, Inc.

WPP plc

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