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Advertising in South Africa

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Details

Advertising in South Africa

Summary

Advertising in South Africa industry profile provides top-line qualitative and quantitative summary information including: market size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis

Essential resource for top-line data and analysis covering the South Africa advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key highlights

- The advertising industry consists of agencies providing advertising, including display advertising, services.

- The South African advertising industry generated total revenues of USD467.2m in 2017, representing a compound annual growth rate (CAGR) of 3.0% between 2013 and 2017.

- The retailer segment was the industry's most lucrative in 2017, with total revenues of USD124.0m, equivalent to 26.5% of the industry's overall value.

- Advertising through social media platforms such as Facebook and Instagram has proved fruitful for advertisers looking to target millennials, whereas advertising on websites and search engines has helped heighten exposure to older internet users.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in South Africa

- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in South Africa

- Leading company profiles reveal details of key advertising market players' global operations and financial performance

- Add weight to presentations and pitches by understanding the future growth prospects of the South Africa advertising market with five year forecasts

Reasons to buy

- What was the size of the South Africa advertising market by value in 2017?

- What will be the size of the South Africa advertising market in 2022?

- What factors are affecting the strength of competition in the South Africa advertising market?

- How has the market performed over the last five years?

- What are the main segments that make up South Africa's advertising market?

READ MORE

Table Of Content

Scope

Table of Contents

Executive Summary 2

Market value 2

Market value forecast 2

Category segmentation 2

Geography segmentation 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 9

Market value 9

Market Segmentation 10

Category segmentation 10

Geography segmentation 11

Market Outlook 12

Market value forecast 12

Five Forces Analysis 13

Summary 13

Buyer power 14

Supplier power 16

New entrants 17

Threat of substitutes 19

Degree of rivalry 20

Leading Companies 22

Dentsu, Inc. 22

The Interpublic Group of Companies, Inc. 26

Omnicom Group, Inc. 30

WPP plc 33

Macroeconomic Indicators 37

Country data 37

Methodology 39

Industry associations 40

Related MarketLine research 40

Appendix 41

About MarketLine 41


List Of Figure

List of Figures

Figure 1: South Africa advertising industry value: USD million, 2013-17

Figure 2: South Africa advertising industry category segmentation: % share, by value, 2017

Figure 3: South Africa advertising industry geography segmentation: % share, by value, 2017

Figure 4: South Africa advertising industry value forecast: USD million, 2017-22

Figure 5: Forces driving competition in the advertising industry in South Africa, 2017

Figure 6: Drivers of buyer power in the advertising industry in South Africa, 2017

Figure 7: Drivers of supplier power in the advertising industry in South Africa, 2017

Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in South Africa, 2017

Figure 9: Factors influencing the threat of substitutes in the advertising industry in South Africa, 2017

Figure 10: Drivers of degree of rivalry in the advertising industry in South Africa, 2017

Figure 11: Dentsu, Inc.: revenues & profitability

Figure 12: Dentsu, Inc.: assets & liabilities

Figure 13: The Interpublic Group of Companies, Inc.: revenues & profitability

Figure 14: The Interpublic Group of Companies, Inc.: assets & liabilities

Figure 15: Omnicom Group, Inc.: revenues & profitability

Figure 16: Omnicom Group, Inc.: assets & liabilities

Figure 17: WPP plc: revenues & profitability

Figure 18: WPP plc: assets & liabilities


List Of Table

List of Tables

Table 1: South Africa advertising industry value: USD million, 2013-17

Table 2: South Africa advertising industry category segmentation: USD million, 2017

Table 3: South Africa advertising industry geography segmentation: USD million, 2017

Table 4: South Africa advertising industry value forecast: USD million, 2017-22

Table 5: Dentsu, Inc.: key facts

Table 6: Dentsu, Inc.: key financials (USD)

Table 7: Dentsu, Inc.: key financials (JPY)

Table 8: Dentsu, Inc.: key financial ratios

Table 9: The Interpublic Group of Companies, Inc.: key facts

Table 10: The Interpublic Group of Companies, Inc.: key financials (USD)

Table 11: The Interpublic Group of Companies, Inc.: key financial ratios

Table 12: Omnicom Group, Inc.: key facts

Table 13: Omnicom Group, Inc.: key financials (USD)

Table 14: Omnicom Group, Inc.: key financial ratios

Table 15: WPP plc: key facts

Table 16: WPP plc: key financials (USD)

Table 17: WPP plc: key financials (GBP)

Table 18: WPP plc: key financial ratios

Table 19: South Africa size of population (million), 2013-17

Table 20: South Africa gdp (constant 2005 prices, USD billion), 2013-17

Table 21: South Africa gdp (current prices, USD billion), 2013-17

Table 22: South Africa inflation, 2013-17

Table 23: South Africa consumer price index (absolute), 2013-17

Table 24: South Africa exchange rate, 2013-17

Licence Rights

Single User License:
Report can be used by individual purchaser only

Site License: 
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:  
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Section Purchase

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

Products and Companies


Companies

Dentsu, Inc.

The Interpublic Group of Companies, Inc.

Omnicom Group, Inc.

WPP plc

Advertising in South Africa

Summary

Advertising in South Africa industry profile provides top-line qualitative and quantitative summary information including: market size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis

Essential resource for top-line data and analysis covering the South Africa advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key highlights

- The advertising industry consists of agencies providing advertising, including display advertising, services.

- The South African advertising industry generated total revenues of USD467.2m in 2017, representing a compound annual growth rate (CAGR) of 3.0% between 2013 and 2017.

- The retailer segment was the industry's most lucrative in 2017, with total revenues of USD124.0m, equivalent to 26.5% of the industry's overall value.

- Advertising through social media platforms such as Facebook and Instagram has proved fruitful for advertisers looking to target millennials, whereas advertising on websites and search engines has helped heighten exposure to older internet users.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in South Africa

- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in South Africa

- Leading company profiles reveal details of key advertising market players' global operations and financial performance

- Add weight to presentations and pitches by understanding the future growth prospects of the South Africa advertising market with five year forecasts

Reasons to buy

- What was the size of the South Africa advertising market by value in 2017?

- What will be the size of the South Africa advertising market in 2022?

- What factors are affecting the strength of competition in the South Africa advertising market?

- How has the market performed over the last five years?

- What are the main segments that make up South Africa's advertising market?

READ MORE

Scope

Table of Contents

Executive Summary 2

Market value 2

Market value forecast 2

Category segmentation 2

Geography segmentation 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 9

Market value 9

Market Segmentation 10

Category segmentation 10

Geography segmentation 11

Market Outlook 12

Market value forecast 12

Five Forces Analysis 13

Summary 13

Buyer power 14

Supplier power 16

New entrants 17

Threat of substitutes 19

Degree of rivalry 20

Leading Companies 22

Dentsu, Inc. 22

The Interpublic Group of Companies, Inc. 26

Omnicom Group, Inc. 30

WPP plc 33

Macroeconomic Indicators 37

Country data 37

Methodology 39

Industry associations 40

Related MarketLine research 40

Appendix 41

About MarketLine 41


List Of Figure

List of Figures

Figure 1: South Africa advertising industry value: USD million, 2013-17

Figure 2: South Africa advertising industry category segmentation: % share, by value, 2017

Figure 3: South Africa advertising industry geography segmentation: % share, by value, 2017

Figure 4: South Africa advertising industry value forecast: USD million, 2017-22

Figure 5: Forces driving competition in the advertising industry in South Africa, 2017

Figure 6: Drivers of buyer power in the advertising industry in South Africa, 2017

Figure 7: Drivers of supplier power in the advertising industry in South Africa, 2017

Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in South Africa, 2017

Figure 9: Factors influencing the threat of substitutes in the advertising industry in South Africa, 2017

Figure 10: Drivers of degree of rivalry in the advertising industry in South Africa, 2017

Figure 11: Dentsu, Inc.: revenues & profitability

Figure 12: Dentsu, Inc.: assets & liabilities

Figure 13: The Interpublic Group of Companies, Inc.: revenues & profitability

Figure 14: The Interpublic Group of Companies, Inc.: assets & liabilities

Figure 15: Omnicom Group, Inc.: revenues & profitability

Figure 16: Omnicom Group, Inc.: assets & liabilities

Figure 17: WPP plc: revenues & profitability

Figure 18: WPP plc: assets & liabilities


List Of Table

List of Tables

Table 1: South Africa advertising industry value: USD million, 2013-17

Table 2: South Africa advertising industry category segmentation: USD million, 2017

Table 3: South Africa advertising industry geography segmentation: USD million, 2017

Table 4: South Africa advertising industry value forecast: USD million, 2017-22

Table 5: Dentsu, Inc.: key facts

Table 6: Dentsu, Inc.: key financials (USD)

Table 7: Dentsu, Inc.: key financials (JPY)

Table 8: Dentsu, Inc.: key financial ratios

Table 9: The Interpublic Group of Companies, Inc.: key facts

Table 10: The Interpublic Group of Companies, Inc.: key financials (USD)

Table 11: The Interpublic Group of Companies, Inc.: key financial ratios

Table 12: Omnicom Group, Inc.: key facts

Table 13: Omnicom Group, Inc.: key financials (USD)

Table 14: Omnicom Group, Inc.: key financial ratios

Table 15: WPP plc: key facts

Table 16: WPP plc: key financials (USD)

Table 17: WPP plc: key financials (GBP)

Table 18: WPP plc: key financial ratios

Table 19: South Africa size of population (million), 2013-17

Table 20: South Africa gdp (constant 2005 prices, USD billion), 2013-17

Table 21: South Africa gdp (current prices, USD billion), 2013-17

Table 22: South Africa inflation, 2013-17

Table 23: South Africa consumer price index (absolute), 2013-17

Table 24: South Africa exchange rate, 2013-17

Single User License:
Report can be used by individual purchaser only

Site License: 
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:  
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

Companies

Dentsu, Inc.

The Interpublic Group of Companies, Inc.

Omnicom Group, Inc.

WPP plc