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Advertising in South Korea

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Details

Advertising in South Korea

Summary

Advertising in South Korea industry profile provides top-line qualitative and quantitative summary information including: market size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis

Essential resource for top-line data and analysis covering the South Korea advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key highlights

- The advertising industry consists of agencies providing advertising, including display advertising, services.

- The South Korean advertising industry generated total revenues of USD516.6m in 2017, representing a compound annual growth rate (CAGR) of 3.5% between 2013 and 2017.

- The food, beverage & personal/healthcare segment was the industry's most lucrative in 2017, with total revenues of USD0.2bn, equivalent to 38.9% of the industry's overall value.

- Advertising through social media platforms such as Facebook and Instagram has proved fruitful for advertisers looking to target millennials, whereas advertising on websites and search engines has helped heighten exposure to older internet users.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in South Korea

- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in South Korea

- Leading company profiles reveal details of key advertising market players' global operations and financial performance

- Add weight to presentations and pitches by understanding the future growth prospects of the South Korea advertising market with five year forecasts

Reasons to buy

- What was the size of the South Korea advertising market by value in 2017?

- What will be the size of the South Korea advertising market in 2022?

- What factors are affecting the strength of competition in the South Korea advertising market?

- How has the market performed over the last five years?

- What are the main segments that make up South Korea's advertising market?

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Table Of Content

Scope

Table of Contents

Executive Summary 2

Market value 2

Market value forecast 2

Category segmentation 2

Geography segmentation 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 9

Market value 9

Market Segmentation 10

Category segmentation 10

Geography segmentation 11

Market Outlook 12

Market value forecast 12

Five Forces Analysis 13

Summary 13

Buyer power 14

Supplier power 16

New entrants 17

Threat of substitutes 19

Degree of rivalry 20

Leading Companies 22

Cheil Worldwide Inc. 22

GIIR Corporation 25

Innocean Worldwide Inc. 28

Lotte Group 29

Macroeconomic Indicators 32

Country data 32

Methodology 34

Industry associations 35

Related MarketLine research 35

Appendix 36

About MarketLine 36


List Of Figure

List of Figures

Figure 1: South Korea advertising industry value: USD million, 2013-17

Figure 2: South Korea advertising industry category segmentation: % share, by value, 2017

Figure 3: South Korea advertising industry geography segmentation: % share, by value, 2017

Figure 4: South Korea advertising industry value forecast: USD million, 2017-22

Figure 5: Forces driving competition in the advertising industry in South Korea, 2017

Figure 6: Drivers of buyer power in the advertising industry in South Korea, 2017

Figure 7: Drivers of supplier power in the advertising industry in South Korea, 2017

Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in South Korea, 2017

Figure 9: Factors influencing the threat of substitutes in the advertising industry in South Korea, 2017

Figure 10: Drivers of degree of rivalry in the advertising industry in South Korea, 2017

Figure 11: Cheil Worldwide Inc.: revenues & profitability

Figure 12: Cheil Worldwide Inc.: assets & liabilities

Figure 13: GIIR Corporation: revenues & profitability

Figure 14: GIIR Corporation: assets & liabilities


List Of Table

List of Tables

Table 1: South Korea advertising industry value: USD million, 2013-17

Table 2: South Korea advertising industry category segmentation: USD million, 2017

Table 3: South Korea advertising industry geography segmentation: USD million, 2017

Table 4: South Korea advertising industry value forecast: USD million, 2017-22

Table 5: Cheil Worldwide Inc.: key facts

Table 6: Cheil Worldwide Inc.: key financials (USD)

Table 7: Cheil Worldwide Inc.: key financials (KRW)

Table 8: Cheil Worldwide Inc.: key financial ratios

Table 9: GIIR Corporation: key facts

Table 10: GIIR Corporation: key financials (USD)

Table 11: GIIR Corporation: key financials (KRW)

Table 12: GIIR Corporation: key financial ratios

Table 13: Innocean Worldwide Inc.: key facts

Table 14: Lotte Group: key facts

Table 15: South Korea size of population (million), 2013-17

Table 16: South Korea gdp (constant 2005 prices, USD billion), 2013-17

Table 17: South Korea gdp (current prices, USD billion), 2013-17

Table 18: South Korea inflation, 2013-17

Table 19: South Korea consumer price index (absolute), 2013-17

Table 20: South Korea exchange rate, 2013-17

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Products and Companies


Companies

Cheil Worldwide Inc.

GIIR Corporation

Innocean Worldwide Inc.

Lotte Group