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Advertising in South Korea

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Details

Advertising in South Korea

Summary

Advertising in South Korea industry profile provides top-line qualitative and quantitative summary information including: market size (value 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis

Essential resource for top-line data and analysis covering the South Korea advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key Highlights

The advertising industry consists of agencies providing advertising, including display advertising, services.

The South Korean advertising industry had total revenues of $478.5m in 2016, representing a compound annual growth rate (CAGR) of 3.8% between 2012 and 2016.

Increases in digital marketing are expected to potentiate the occurrence of new entrants into this market.

The food, beverage & personal/healthcare segment was the industry's most lucrative in 2016, with total revenues of $186.0m, equivalent to 38.9% of the industry's overall value.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in South Korea

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in South Korea

Leading company profiles reveal details of key advertising market players' global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the South Korea advertising market with five year forecasts

Reasons to Buy

What was the size of the South Korea advertising market by value in 2016?

What will be the size of the South Korea advertising market in 2021?

What factors are affecting the strength of competition in the South Korea advertising market?

How has the market performed over the last five years?

What are the main segments that make up South Korea's advertising market?

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Table Of Content

Scope

Table of Contents

Executive Summary

Market value

Market value forecast

Category segmentation

Geography segmentation

Market rivalry

Market Overview

Market definition

Market analysis

Market Data

Market value

Market Segmentation

Category segmentation

Geography segmentation

Market Outlook

Market value forecast

Five Forces Analysis

Summary

Buyer power

Supplier power

New entrants

Threat of substitutes

Degree of rivalry

Leading Companies

Cheil Worldwide Inc

GIIR Corporation

Innocean Worldwide

Lotte Group

Macroeconomic Indicators

Country data

Methodology

Industry associations

Related MarketLine research

Appendix

About MarketLine


List Of Figure

List of Figures

Figure 1: South Korea advertising industry value: $ million, 2012-16

Figure 2: South Korea advertising industry category segmentation: % share, by value, 2016

Figure 3: South Korea advertising industry geography segmentation: % share, by value, 2016

Figure 4: South Korea advertising industry value forecast: $ million, 2016-21

Figure 5: Forces driving competition in the advertising industry in South Korea, 2016

Figure 6: Drivers of buyer power in the advertising industry in South Korea, 2016

Figure 7: Drivers of supplier power in the advertising industry in South Korea, 2016

Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in South Korea, 2016

Figure 9: Factors influencing the threat of substitutes in the advertising industry in South Korea, 2016

Figure 10: Drivers of degree of rivalry in the advertising industry in South Korea, 2016

Figure 11: Cheil Worldwide Inc: revenues & profitability

Figure 12: Cheil Worldwide Inc: assets & liabilities

Figure 13: GIIR Corporation: revenues & profitability

Figure 14: GIIR Corporation: assets & liabilities


List Of Table

List of Tables

Table 1: South Korea advertising industry value: $ million, 2012-16

Table 2: South Korea advertising industry category segmentation: $ million, 2016

Table 3: South Korea advertising industry geography segmentation: $ million, 2016

Table 4: South Korea advertising industry value forecast: $ million, 2016-21

Table 5: Cheil Worldwide Inc: key facts

Table 6: Cheil Worldwide Inc: key financials ($)

Table 7: Cheil Worldwide Inc: key financials (KRW)

Table 8: Cheil Worldwide Inc: key financial ratios

Table 9: GIIR Corporation: key facts

Table 10: GIIR Corporation: key financials ($)

Table 11: GIIR Corporation: key financials (KRW)

Table 12: GIIR Corporation: key financial ratios

Table 13: Innocean Worldwide: key facts

Table 14: Lotte Group: key facts

Table 15: South Korea size of population (million), 2012-16

Table 16: South Korea gdp (constant 2005 prices, $ billion), 2012-16

Table 17: South Korea gdp (current prices, $ billion), 2012-16

Table 18: South Korea inflation, 2012-16

Table 19: South Korea consumer price index (absolute), 2012-16

Table 20: South Korea exchange rate, 2012-16

Licence Rights

Single User License:
Report can be used by individual purchaser only

Site License: 
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Corporate User License:  
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

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Products and Companies


Companies

Cheil Worldwide Inc, GIIR Corporation, Innocean Worldwide, Lotte Group