Advertising in Spain
Advertising in Spain industry profile provides top-line qualitative and quantitative summary information including: market size (value 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Essential resource for top-line data and analysis covering the Spain advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
The advertising industry consists of agencies providing advertising, including display advertising, services.
The Spanish advertising industry is expected to generate total revenues of $1,109.4m in 2016, representing a compound annual growth rate (CAGR) of 1% between 2012 and 2016.
Millennials are an experience based economy, choosing experiences over items. This allows advertising companies to better target specific age ranges.
The food, beverage & personal/healthcare segment was the industry's most lucrative in 2016, with total revenues of $239.0m, equivalent to 21.5% of the industry's overall value.
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Spain
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Spain
Leading company profiles reveal details of key advertising market players' global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Spain advertising market with five year forecasts
Reasons to Buy
What was the size of the Spain advertising market by value in 2016?
What will be the size of the Spain advertising market in 2021?
What factors are affecting the strength of competition in the Spain advertising market?
How has the market performed over the last five years?
What are the main segments that make up Spain's advertising market?
Table of Contents
Market value forecast
Market value forecast
Five Forces Analysis
Threat of substitutes
Degree of rivalry
The Interpublic Group of Companies, Inc.
Omnicom Group, Inc.
Related MarketLine research
List of Figures
Figure 1: Spain advertising industry value: $ million, 2012-16
Figure 2: Spain advertising industry category segmentation: % share, by value, 2016
Figure 3: Spain advertising industry geography segmentation: % share, by value, 2016
Figure 4: Spain advertising industry value forecast: $ million, 2016-21
Figure 5: Forces driving competition in the advertising industry in Spain, 2016
Figure 6: Drivers of buyer power in the advertising industry in Spain, 2016
Figure 7: Drivers of supplier power in the advertising industry in Spain, 2016
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Spain, 2016
Figure 9: Factors influencing the threat of substitutes in the advertising industry in Spain, 2016
Figure 10: Drivers of degree of rivalry in the advertising industry in Spain, 2016
Figure 11: Havas SA: revenues & profitability
Figure 12: Havas SA: assets & liabilities
Figure 13: The Interpublic Group of Companies, Inc.: revenues & profitability
Figure 14: The Interpublic Group of Companies, Inc.: assets & liabilities
Figure 15: Omnicom Group, Inc.: revenues & profitability
Figure 16: Omnicom Group, Inc.: assets & liabilities
Figure 17: WPP plc: revenues & profitability
Figure 18: WPP plc: assets & liabilities
List of Tables
Table 1: Spain advertising industry value: $ million, 2012-16
Table 2: Spain advertising industry category segmentation: $ million, 2016
Table 3: Spain advertising industry geography segmentation: $ million, 2016
Table 4: Spain advertising industry value forecast: $ million, 2016-21
Table 5: Havas SA: key facts
Table 6: Havas SA: key financials ($)
Table 7: Havas SA: key financials (EUR)
Table 8: Havas SA: key financial ratios
Table 9: The Interpublic Group of Companies, Inc.: key facts
Table 10: The Interpublic Group of Companies, Inc.: key financials ($)
Table 11: The Interpublic Group of Companies, Inc.: key financial ratios
Table 12: Omnicom Group, Inc.: key facts
Table 13: Omnicom Group, Inc.: key financials ($)
Table 14: Omnicom Group, Inc.: key financial ratios
Table 15: WPP plc: key facts
Table 16: WPP plc: key financials ($)
Table 17: WPP plc: key financials (GBP)
Table 18: WPP plc: key financial ratios
Table 19: Spain size of population (million), 2012-16
Table 20: Spain gdp (constant 2005 prices, $ billion), 2012-16
Table 21: Spain gdp (current prices, $ billion), 2012-16
Table 22: Spain inflation, 2012-16
Table 23: Spain consumer price index (absolute), 2012-16
Table 24: Spain exchange rate, 2012-16
Single User License:
Corporate User License:
Havas SA, The Interpublic Group of Companies, Inc., Omnicom Group, Inc., WPP plc
select a license
NEWSLETTER BY CATEGORY
The report sent to us was on the point, and its information was quite extensive, well structured, and well researched. More importantly what we valued was your response time and professionalism. As a leading global consulting firm, our clients expect high quality deliverables in short periods of time, so a reliable research partner is essential. For the price that you have charged the quality of your services were exceptional. We look forward to continue our relationship with your team on future engagements.... "Senior Associate, Booz Allen Hamilton"
This is with regards to your report on India PVC pipes and fitting market outlook industry outlook to 2019. This is a very well written report and accept my compliments on the same.... ... "Mohit Mittal, Consultant, KPMG Advisory Services"
I am pleased to see the very useful and productive information in the report..Very well structured great presentation reflect professionalism in your research studies.... "Mustafa Masood, Financial Analyst , Coldwell Banker Riyadh"
While we still are studying and analysing your reports about Vietnam & Thailand, we would like to convey to your research team that they have done a very good job in compiling so much of information together. We hope to see more of such well researched reports. All the best & keep it up. ... "Prashant Bhagwat,General Manager, Mahindra"
We would like to appreciate Ken Research for their great efforts and wonderful support in providing the Market Intelligence Report for ITPC. The information, statistics and research are well understandable and very clear to the point. We are happy with Ken research for their good client service, on-time delivery of the report and as said the report itself. Thank you Ken research for bringing the valuable output for us. We would be looking forward to have more research with you in the near future. Wish you a success in your business!... "Jestin Mathew, Indonesian Trade Promotion Center"