Advertising Top 5 Emerging Markets Industry Guide 2013-2022
April 2018
118
About the Report
About the Report
Advertising Top 5 Emerging Markets Industry Guide 2013-2022
Summary
The Emerging 5 Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.
Synopsis
Essential resource for top-line data and analysis covering the emerging five advertising industry. Includes industry size and segmentation data, textual and graphical analysis of industry growth trends and leading companies.
Key highlights
These countries contributed USD19,178.6 million to the global advertising industry in 2017, with a compound annual growth rate (CAGR) of 6.8% between 2007 and 2011. The top 5 emerging countries are expected to reach a value of USD24,855.3 million in 2022, with a CAGR of 5.3% over the 2017-22 period.
Within the advertising industry, China is the leading country among the top 5 emerging nations, with market revenues of USD14,550.5 million in 2017. This was followed by India and South Africa with a value of USD3,572.9 and USD467.2 million, respectively.
China is expected to lead the advertising industry in the top five emerging nations, with a value of USD18,859.5 million in 2022, followed by India and Mexico with expected values of USD4,743.1 and USD605.9 million, respectively.
Scope
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the emerging five advertising industry
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the emerging five advertising industry
Leading company profiles reveal details of key advertising industry players' emerging five operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the emerging five advertising industry with five year forecasts
Compares data from Brazil, China, India, Mexico and South Africa, alongside individual chapters on each country
Reasons to buy
What was the size of the emerging five advertising industry by value in 2017?
What will be the size of the emerging five advertising industry in 2022?
What factors are affecting the strength of competition in the emerging five advertising industry?
How has the industry performed over the last five years?
What are the main segments that make up the emerging five advertising industry?
Products
Table of Contents
Table of Contents
Table of Contents
Introduction
What is this report about?
Who is the target reader?
How to use this report
Definitions
Top 5 Emerging Countries Advertising
Industry Outlook
Advertising in South Africa
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in Brazil
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in China
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in India
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in Mexico
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Company Profiles
Leading Companies
Appendix
Methodology
About MarketLine
List of Figure
List of Figures
Figure 1: Top 5 emerging countries advertising industry, revenue (USDm), 2013-2017
Figure 2: Top 5 emerging countries advertising industry, revenue (USDm), 2013-2017
Figure 3: Top 5 emerging countries advertising industry forecast, revenue (USDm), 2017-
Figure 4: South Africa advertising industry value: USD million, 2013-2017
Figure 5: South Africa advertising industry category segmentation: % share, by value,
Figure 6: South Africa advertising industry geography segmentation: % share, by value,
Figure 7: South Africa advertising industry value forecast: USD million, 2017-
Figure 8: Forces driving competition in the advertising industry in South Africa,
Figure 9: Drivers of buyer power in the advertising industry in South Africa,
Figure 10: Drivers of supplier power in the advertising industry in South Africa,
Figure 11: Factors influencing the likelihood of new entrants in the advertising industry in South Africa,
Figure 12: Factors influencing the threat of substitutes in the advertising industry in South Africa,
Figure 13: Drivers of degree of rivalry in the advertising industry in South Africa,
Figure 14: Brazil advertising industry value: USD million, 2013-2017
Figure 15: Brazil advertising industry category segmentation: % share, by value,
Figure 16: Brazil advertising industry geography segmentation: % share, by value,
Figure 17: Brazil advertising industry value forecast: USD million, 2017-
Figure 18: Forces driving competition in the advertising industry in Brazil,
Figure 19: Drivers of buyer power in the advertising industry in Brazil,
Figure 20: Drivers of supplier power in the advertising industry in Brazil,
Figure 21: Factors influencing the likelihood of new entrants in the advertising industry in Brazil,
Figure 22: Factors influencing the threat of substitutes in the advertising industry in Brazil,
Figure 23: Drivers of degree of rivalry in the advertising industry in Brazil,
Figure 24: China advertising industry value: USD million, 2013-2017
Figure 25: China advertising industry category segmentation: % share, by value,
Figure 26: China advertising industry geography segmentation: % share, by value,
Figure 27: China advertising industry value forecast: USD million, 2017-
Figure 28: Forces driving competition in the advertising industry in China,
Figure 29: Drivers of buyer power in the advertising industry in China,
Figure 30: Drivers of supplier power in the advertising industry in China,
Figure 31: Factors influencing the likelihood of new entrants in the advertising industry in China,
Figure 32: Factors influencing the threat of substitutes in the advertising industry in China,
Figure 33: Drivers of degree of rivalry in the advertising industry in China,
Figure 34: India advertising industry value: USD million, 2013-2017
Figure 35: India advertising industry category segmentation: % share, by value,
Figure 36: India advertising industry geography segmentation: % share, by value,
Figure 37: India advertising industry value forecast: USD million, 2017-
Figure 38: Forces driving competition in the advertising industry in India,
Figure 39: Drivers of buyer power in the advertising industry in India,
Figure 40: Drivers of supplier power in the advertising industry in India,
Figure 41: Factors influencing the likelihood of new entrants in the advertising industry in India,
Figure 42: Factors influencing the threat of substitutes in the advertising industry in India,
Figure 43: Drivers of degree of rivalry in the advertising industry in India,
Figure 44: Mexico advertising industry value: USD million, 2013-2017
Figure 45: Mexico advertising industry category segmentation: % share, by value,
Figure 46: Mexico advertising industry geography segmentation: % share, by value,
Figure 47: Mexico advertising industry value forecast: USD million, 2017-
Figure 48: Forces driving competition in the advertising industry in Mexico,
Figure 49: Drivers of buyer power in the advertising industry in Mexico,
Figure 50: Drivers of supplier power in the advertising industry in Mexico,
Figure 51: Factors influencing the likelihood of new entrants in the advertising industry in Mexico,
Figure 52: Factors influencing the threat of substitutes in the advertising industry in Mexico,
Figure 53: Drivers of degree of rivalry in the advertising industry in Mexico,
Figure 54: Dentsu, Inc.: revenues & profitability
Figure 55: Dentsu, Inc.: assets & liabilities
Figure 56: The Interpublic Group of Companies, Inc.: revenues & profitability
Figure 57: The Interpublic Group of Companies, Inc.: assets & liabilities
Figure 58: Omnicom Group, Inc.: revenues & profitability
Figure 59: Omnicom Group, Inc.: assets & liabilities
Figure 60: WPP plc: revenues & profitability
Figure 61: WPP plc: assets & liabilities
Figure 62: Publicis Groupe SA: revenues & profitability
Figure 63: Publicis Groupe SA: assets & liabilities
Figure 64: Havas SA: revenues & profitability
Figure 65: Havas SA: assets & liabilities
List of Table
List of Tables
Table 1: Top 5 emerging countries advertising industry, revenue (USDm), 2013-2017
Table 2: Top 5 emerging countries advertising industry, revenue (USDm), 2013-2017
Table 3: Top 5 emerging countries advertising industry forecast, revenue (USDm), 2017-
Table 4: South Africa advertising industry value: USD million, 2013-2017
Table 5: South Africa advertising industry category segmentation: USD million,
Table 6: South Africa advertising industry geography segmentation: USD million,
Table 7: South Africa advertising industry value forecast: USD million, 2017-
Table 8: South Africa size of population (million), 2013-2017
Table 9: South Africa gdp (constant 2005 prices, USD billion), 2013-2017
Table 10: South Africa gdp (current prices, USD billion), 2013-2017
Table 11: South Africa inflation, 2013-2017
Table 12: South Africa consumer price index (absolute), 2013-2017
Table 13: South Africa exchange rate, 2013-2017
Table 14: Brazil advertising industry value: USD million, 2013-2017
Table 15: Brazil advertising industry category segmentation: USD million,
Table 16: Brazil advertising industry geography segmentation: USD million,
Table 17: Brazil advertising industry value forecast: USD million, 2017-
Table 18: Brazil size of population (million), 2013-2017
Table 19: Brazil gdp (constant 2005 prices, USD billion), 2013-2017
Table 20: Brazil gdp (current prices, USD billion), 2013-2017
Table 21: Brazil inflation, 2013-2017
Table 22: Brazil consumer price index (absolute), 2013-2017
Table 23: Brazil exchange rate, 2013-2017
Table 24: China advertising industry value: USD million, 2013-2017
Table 25: China advertising industry category segmentation: USD million,
Table 26: China advertising industry geography segmentation: USD million,
Table 27: China advertising industry value forecast: USD million, 2017-
Table 28: China size of population (million), 2013-2017
Table 29: China gdp (constant 2005 prices, USD billion), 2013-2017
Table 30: China gdp (current prices, USD billion), 2013-2017
Table 31: China inflation, 2013-2017
Table 32: China consumer price index (absolute), 2013-2017
Table 33: China exchange rate, 2013-2017
Table 34: India advertising industry value: USD million, 2013-2017
Table 35: India advertising industry category segmentation: USD million,
Table 36: India advertising industry geography segmentation: USD million,
Table 37: India advertising industry value forecast: USD million, 2017-
Table 38: India size of population (million), 2013-2017
Table 39: India gdp (constant 2005 prices, USD billion), 2013-2017
Table 40: India gdp (current prices, USD billion), 2013-2017
Table 41: India inflation, 2013-2017
Table 42: India consumer price index (absolute), 2013-2017
Table 43: India exchange rate, 2013-2017
Table 44: Mexico advertising industry value: USD million, 2013-2017
Table 45: Mexico advertising industry category segmentation: USD million,
Table 46: Mexico advertising industry geography segmentation: USD million,
Table 47: Mexico advertising industry value forecast: USD million, 2017-
Table 48: Mexico size of population (million), 2013-2017
Table 49: Mexico gdp (constant 2005 prices, USD billion), 2013-2017
Table 50: Mexico gdp (current prices, USD billion), 2013-2017
Table 51: Mexico inflation, 2013-2017
Table 52: Mexico consumer price index (absolute), 2013-2017
Table 53: Mexico exchange rate, 2013-2017
Table 54: Dentsu, Inc.: key facts
Table 55: Dentsu, Inc.: key financials (USD)
Table 56: Dentsu, Inc.: key financials (¥)
Table 57: Dentsu, Inc.: key financial ratios
Table 58: The Interpublic Group of Companies, Inc.: key facts
Table 59: The Interpublic Group of Companies, Inc.: key financials (USD)
Table 60: The Interpublic Group of Companies, Inc.: key financial ratios
Table 61: Omnicom Group, Inc.: key facts
Table 62: Omnicom Group, Inc.: key financials (USD)
Table 63: Omnicom Group, Inc.: key financial ratios
Table 64: WPP plc: key facts
Table 65: WPP plc: key financials (USD)
Table 66: WPP plc: key financials (£)
Table 67: WPP plc: key financial ratios
Table 68: Publicis Groupe SA: key facts
Table 69: Publicis Groupe SA: key financials (USD)
Table 70: Publicis Groupe SA: key financials (€)
Table 71: Publicis Groupe SA: key financial ratios
Table 72: Havas SA: key facts
Table 73: Havas SA: key financials (USD)
Table 74: Havas SA: key financials (€)
Table 75: Havas SA: key financial ratios
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