Global Digital Advertising Market 2021-2031 by Platform (Mobile, Desktop, Digital TV and Others), Format (Digital Display Ad, Internet Paid Search, Social Media, Online Video, Others), Industry Vertical, and Region: Growth Opportunity and Business Strategy

About the Report

About the Report

Global digital advertising market is projected to reach USD 1,065.8 billion in 2031 with a 2021-2031 CAGR of 10.34%, driven by the technological advancement, rising digital ad spending, growing Internet users, and the prevalence of mobile phones and digital media across the world.
Highlighted with 135 tables and 76 figures, this 194-page report Global Digital Advertising Market 2021-2031 by Platform (Mobile, Desktop, Digital TV and Others), Format (Digital Display Ad, Internet Paid Search, Social Media, Online Video, Others), Industry Vertical, and Region: Growth Opportunity and Business Strategy is based on a comprehensive research of the entire global digital advertising market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2018-2021 and forecasts from 2022 till 2031 with 2021 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)
 
In-depth qualitative analyses include identification and investigation of the following aspects:
Market Structure
Growth Drivers
Restraints and Challenges
Emerging Product Trends & Market Opportunities
Porter's Fiver Forces
The trend and outlook of global market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify global digital advertising market in every aspect of the classification from perspectives of Platform, Ad Format, Industry Vertical, and Region.
 
Based on platform, the global market is segmented into the following sub-markets with annual revenue for 2018-2031 (historical and forecast) included in each section.
Mobile Ad
o In-APP
o Mobile Web
Desktop Ad
Digital TV and Others
 
Based on ad format, the global market is segmented into the following sub-markets with annual revenue for 2018-2031 (historical and forecast) included in each section.
Digital Display Ad
o Programmatic Transactions
o Non-programmatic Transactions
Internet Paid Search
Social Media
Online Video
Others
 
Based on industrial vertical, the global market is segmented into the following sub-markets with annual revenue for 2018-2031 (historical and forecast) included in each section.
Media and Entertainment
Consumer Goods & Retail Industry
Banking, Financial Service & Insurance
Telecommunication IT Sector
Travel Industry
Healthcare Sector
Manufacturing & Supply Chain
Transportation and Logistics
Energy, Power, and Utilities
Other Industries
 
Geographically, the following regions together with the listed national/local markets are fully investigated:
APAC (Japan, China, South Korea, Australia, Indonesia, and Rest of APAC)
Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
North America (U.S. and Canada)
Latin America (Brazil, Mexico, Argentina, Rest of Latin America)
RoW (Saudi Arabia, United Arab Emirates, Egypt)
For each of the aforementioned regions or countries, detailed analysis and data for annual revenue are available for 2018-2031. The breakdown of all regional markets by country and key national/local markets by Platform, Ad Format, and Industry Vertical over the forecast years are also included.
 
The report also covers current competitive scenario and the predicted supply trend; and profiles key vendors including market leaders and important emerging players.
Specifically, potential risks associated with investing in global digital advertising market are assayed quantitatively and qualitatively through GMD's Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.
Selected Key Players:
Alibaba
Amazon
Apple Inc.
Applovin Corporation
Baidu
Facebook Inc.
Google, Inc.
Microsoft Corporation
Nokia
Sina
Tencent
Twitter
Verizon
Yahoo! Inc.
(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)

Products


Companies

Selected Key Players:

Alibaba

Amazon

Apple Inc.

Applovin Corporation

Baidu

Facebook Inc.

Google, Inc.

Microsoft Corporation

Nokia

Sina

Tencent

Twitter

Verizon

Yahoo! Inc.

(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)

Table of Contents

Table of Contents

1 Introduction 9

1.1 Industry Definition and Research Scope 9

1.1.1 Industry Definition 9

1.1.2 Research Scope 10

1.2 Research Methodology 13

1.2.1 Overview of Market Research Methodology 13

1.2.2 Market Assumption 15

1.2.3 Secondary Data 15

1.2.4 Primary Data 15

1.2.5 Data Filtration and Model Design 16

1.2.6 Market Size/Share Estimation 17

1.2.7 Research Limitations 18

1.3 Executive Summary 19

2 Market Overview and Qualitative Analysis 21

2.1 Market Size and Forecast 21

2.1.1 Impact of COVID-19 on World Economy 23

2.1.2 Impact of COVID-19 on the Market 25

2.2 Major Growth Drivers 27

2.3 Market Restraints and Challenges 30

2.4 Emerging Opportunities and Market Trends 33

2.5 Porter's Fiver Forces Analysis 36

3 Segmentation of Global Market by Platform 40

3.1 Market Overview by Platform 40

3.2 Global Mobile Advertising Market 2018-2031 43

3.3 Global Desktop Advertising Market 2018-2031 47

3.4 Global Market of Digital Advertising via Other Digital Platforms 2018-2031 48

4 Segmentation of Global Market by Ad Format 49

4.1 Market Overview by Ad Format 49

4.2 Global Digital Display Ad Market 2018-2031 52

4.3 Global Internet Paid Search Ad Market 2018-2031 54

4.4 Global Social Media Ad Market 2018-2031 56

4.5 Global Online Video Ad Market 2018-2031 58

4.6 Global Market of Other Digital Ad Formats 2018-2031 60

5 Segmentation of Global Market by Industry Vertical 62

5.1 Market Overview by Industry Vertical 62

5.2 Global Digital Advertising Market for Media and Entertainment 2018-2031 65

5.3 Global Digital Advertising Market for Consumer Goods & Retail Industry 2018-2031 67

5.4 Global Digital Advertising Market for Banking, Financial Service & Insurance (BFSI) 2018-2031 68

5.5 Global Digital Advertising Market for Telecommunication IT Sector 2018-2031 70

5.6 Global Digital Advertising Market for Travel Industry 2018-2031 71

5.7 Global Digital Advertising Market for Healthcare Sector 2018-2031 72

5.8 Global Digital Advertising Market for Manufacturing & Supply Chain 2018-2031 73

5.9 Global Digital Advertising Market for Transportation and Logistics 2018-2031 74

5.10 Global Digital Advertising Market for Energy, Power, and Utilities 2018-2031 75

5.11 Global Digital Advertising Market for Other Industries 2018-2031 76

6 Segmentation of Global Market by Region 77

6.1 Geographic Market Overview by Region 2018-2031 77

6.2 North America Market 2018-2031 by Country 81

6.2.1 Overview of North America Market 81

6.2.2 U.S. Market 84

6.2.3 Canadian Market 87

6.3 European Market 2018-2031 by Country 89

6.3.1 Overview of European Market 89

6.3.2 Germany 92

6.3.3 UK 95

6.3.4 France 97

6.3.5 Russia 99

6.3.6 Italy 101

6.3.7 Rest of European Market 103

6.4 Asia-Pacific Market 2018-2031 by Country 104

6.4.1 Overview of Asia-Pacific Market 104

6.4.2 Japan 108

6.4.3 China 110

6.4.4 Indonesia 112

6.4.5 Australia 114

6.4.6 South Korea 116

6.4.7 Rest of APAC Region 118

6.5 Latin America Market 2018-2031 by Country 119

6.5.1 Argentina 122

6.5.2 Brazil 124

6.5.3 Mexico 126

6.5.4 Rest of Latin America Market 128

6.6 Rest of World Market 2018-2031 by Country 129

6.6.1 UAE 132

6.6.2 Saudi Arabia 134

6.6.3 Egypt 136

6.6.4 Other National Markets 138

7 Competitive Landscape 139

7.1 Overview of Key Vendors 139

7.2 Company Profiles 143

Alibaba 143

Amazon 145

Apple Inc. 150

Applovin Corporation 154

Baidu 156

Facebook Inc. 159

Google LLC 162

Microsoft Corporation 167

Nokia Corporation 171

Sina Corporation 174

Tencent 176

Twitter 180

Verizon 183

Yahoo! Inc. 186

8 Investing in Global Market: Risk Assessment and Management 188

8.1 Risk Evaluation of Global Market 188

8.2 Critical Success Factors (CSFs) 191

RELATED REPORTS AND PRODUCTS 194


List of Figure

List of Figures:

 

Figure 1. Research Method Flow Chart 13

Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 17

Figure 3. Global Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2021-2031 19

Figure 4. Global Digital Advertising Market by Revenue, 2018-2031, USD bn 21

Figure 5. Share of Digital Ad in Overall Media Ad in Global Market, 2018-2031, % Revenue 22

Figure 6. Impact of COVID-19 on Business 25

Figure 7. Primary Drivers and Impact Factors of Global Digital Advertising Market 27

Figure 8. Primary Restraints and Impact Factors of Global Digital Advertising Market 30

Figure 9. Porter's Fiver Forces Analysis of Global Digital Advertising Market 36

Figure 10. Breakdown of Global Digital Advertising Market by Platform, 2021-2031, % of Revenue 41

Figure 11. Contribution to Global 2022-2031 Cumulative Revenue by Platform, Value (USD bn) and Share (%) 42

Figure 12. Global Mobile Advertising Market, 2018-2031, USD bn 44

Figure 13. Global Mobile Internet Users, 2018-2022, billion 45

Figure 14. Comparison of Mobile Web and Mobile In-App 46

Figure 15. Global Desktop Advertising Market, 2018-2031, USD bn 47

Figure 16. Global Market of Digital Advertising via Other Platforms, 2018-2031, USD bn 48

Figure 17. Breakdown of Global Digital Advertising Market by Ad Format, 2021-2031, % of Revenue 50

Figure 18. Contribution to Global 2022-2031 Cumulative Revenue by Ad Format, Value (USD bn) and Share (%) 51

Figure 19. Global Digital Display Ad Market, 2018-2031, USD bn 53

Figure 20. Global Internet Paid Search Advertising Market, 2018-2031, USD bn 55

Figure 21. World Social Media Users, Oct 2021 57

Figure 22. Global Social Media Advertising Market, 2018-2031, USD bn 57

Figure 23. Global Online Video Advertising Market, 2018-2031, USD bn 59

Figure 24. Global Market of Other Digital Ad Formats, 2018-2031, USD bn 61

Figure 25. Breakdown of Global Digital Advertising Market by Industry Vertical, 2021-2031, % of Revenue 63

Figure 26. Contribution to Global 2022-2031 Cumulative Revenue by Industry Vertical, Value (USD bn) and Share (%) 64

Figure 27. Global Digital Advertising Market for Media and Entertainment, 2018-2031, USD bn 66

Figure 28. Global Digital Advertising Market for Consumer Goods & Retail Industry, 2018-2031, USD bn 67

Figure 29. Global Digital Advertising Market for Banking, Financial Service & Insurance, 2018-2031, USD bn 69

Figure 30. Global Digital Advertising Market for Telecommunication IT Sector, 2018-2031, USD bn 70

Figure 31. Global Digital Advertising Market for Travel Industry, 2018-2031, USD bn 71

Figure 32. Global Digital Advertising Market for Healthcare Sector, 2018-2031, USD bn 72

Figure 33. Global Digital Advertising Market for Manufacturing & Supply Chain, 2018-2031, USD bn 73

Figure 34. Global Digital Advertising Market for Transportation and Logistics, 2018-2031, USD bn 74

Figure 35. Global Digital Advertising Market for Energy, Power, and Utilities, 2018-2031, USD bn 75

Figure 36. Global Digital Advertising Market for Other Industries, 2018-2031, USD bn 76

Figure 37. Global Market Snapshot by Region 77

Figure 38. Geographic Spread of Worldwide Digital Advertising Market, 2021-2031, % of Revenue 78

Figure 39. Contribution to Global 2022-2031 Cumulative Revenue by Region, Value (USD bn) and Share (%) 79

Figure 40. North American Digital Advertising Market, 2018-2031, USD bn 82

Figure 41. Breakdown of North America Digital Advertising Market by Country, 2021 and 2031, % of Revenue 82

Figure 42. Contribution to North America 2022-2031 Cumulative Revenue by Country, Value (USD bn) and Share (%) 83

Figure 43. U.S. Digital Advertising Market by Revenue, 2018-2031, USD bn 84

Figure 44. Canada Digital Advertising Market by Revenue, 2018-2031, USD bn 87

Figure 45. European Digital Advertising Market by Revenue, 2018-2031, USD bn 90

Figure 46. Breakdown of European Digital Advertising Market by Country, 2021 and 2031, % of Revenue 90

Figure 47. Contribution to Europe 2022-2031 Cumulative Revenue by Country, Value (USD bn) and Share (%) 91

Figure 48. Digital Advertising Market in Germany by Revenue, 2018-2031, USD bn 92

Figure 49. Digital Advertising Market in UK by Revenue, 2018-2031, USD bn 95

Figure 50. Digital Advertising Market in France by Revenue, 2018-2031, USD bn 97

Figure 51. Digital Advertising Market in Russia by Revenue, 2018-2031, USD bn 99

Figure 52. Digital Advertising Market in Italy by Revenue, 2018-2031, USD bn 101

Figure 53. Digital Advertising Market in Rest of Europe by Revenue, 2018-2031, USD bn 103

Figure 54. Asia-Pacific Digital Advertising Market by Revenue, 2018-2031, USD bn 105

Figure 55. Breakdown of APAC Digital Advertising Market by Country, 2021 and 2031, % of Revenue 105

Figure 56. Contribution to APAC 2022-2031 Cumulative Revenue by Country, Value (USD bn) and Share (%) 107

Figure 57. Digital Advertising Market in Japan by Revenue, 2018-2031, USD bn 108

Figure 58. Digital Advertising Market in China by Revenue, 2018-2031, USD bn 110

Figure 59. Digital Advertising Market in Indonesia by Revenue, 2018-2031, USD bn 112

Figure 60. Digital Advertising Market in Australia by Revenue, 2018-2031, USD bn 114

Figure 61. Digital Advertising Market in South Korea by Revenue, 2018-2031, USD bn 116

Figure 62. Digital Advertising Market in Rest of APAC by Revenue, 2018-2031, USD bn 118

Figure 63. Latin America Digital Advertising Market by Revenue, 2018-2031, USD bn 120

Figure 64. Breakdown of Latin America Digital Advertising Market by Country, 2021 and 2031, % of Revenue 120

Figure 65. Contribution to Latin America 2022-2031 Cumulative Revenue by Country, Value (USD bn) and Share (%) 121

Figure 66. Digital Advertising Market in Argentina by Revenue, 2018-2031, USD bn 122

Figure 67. Digital Advertising Market in Brazil by Revenue, 2018-2031, USD bn 124

Figure 68. Digital Advertising Market in Mexico by Revenue, 2018-2031, USD bn 126

Figure 69. Digital Advertising Market in Rest of Latin America by Revenue, 2018-2031, USD bn 128

Figure 70. Digital Advertising Market in Rest of the World (RoW) by Revenue, 2018-2031, USD bn 130

Figure 71. Breakdown of RoW Digital Advertising Market by Country, 2021 and 2031, % of Revenue 130

Figure 72. Contribution to RoW 2022-2031 Cumulative Revenue by Country, Value (USD bn) and Share (%) 131

Figure 73. Digital Advertising Market in UAE by Revenue, 2018-2031, USD bn 132

Figure 74. Digital Advertising Market in Saudi Arabia by Revenue, 2018-2031, USD bn 134

Figure 75. Digital Advertising Market in Egypt by Revenue, 2018-2031, USD bn 136

Figure 76. Growth Stage of Global Digital Advertising Industry over the Forecast Period 139


List of Table

List of Tables:

 

Table 1. Snapshot of Global Digital Advertising Market in Balanced Perspective, 2021-2031 20

Table 2. World Economic Outlook, 2021-2031 24

Table 3. Main Product Trends and Market Opportunities in Global Digital Advertising Market 33

Table 4. Global Digital Advertising Market by Platform, 2018-2031, USD bn 41

Table 5. Global Mobile Advertising Market by Channel, 2018-2031, USD bn 44

Table 6. Net Revenue and Market Share of World Top Mobile Ad Providers in 2019, USD bn and % of Total Revenue 45

Table 7. Global Digital Advertising Market by Ad Format, 2018-2031, USD bn 50

Table 8. Global Display Digital Ad Market by Purchase Method, 2018-2031, USD bn 53

Table 9. Global Digital Advertising Market by Industry Vertical, 2018-2031, USD bn 63

Table 10. Global Digital Advertising Market by Region, 2018-2031, USD bn 78

Table 11. Leading National Digital Advertising Market by Revenue, 2021 and 2031, USD bn 80

Table 12. North America Digital Advertising Market by Country, 2018-2031, USD bn 83

Table 13. U.S. Digital Advertising Market by Platform, 2018-2031, USD bn 85

Table 14. U.S. Digital Advertising Market by Ad Format, 2018-2031, USD bn 85

Table 15. U.S. Digital Advertising Market by Industry Vertical, 2018-2031, USD bn 85

Table 16. Digital Ad Revenue of Top Three Vendors in U.S. Market, 2019-2020, USD bn 86

Table 17. Canada Digital Advertising Market by Platform, 2018-2031, USD bn 88

Table 18. Canada Digital Advertising Market by Ad Format, 2018-2031, USD bn 88

Table 19. Canada Digital Advertising Market by Industry Vertical, 2018-2031, USD bn 88

Table 20. Europe Digital Advertising Market by Country, 2018-2031, USD bn 91

Table 21. Germany Digital Advertising Market by Platform, 2018-2031, USD bn 93

Table 22. Germany Digital Advertising Market by Ad Format, 2018-2031, USD bn 93

Table 23. Germany Digital Advertising Market by Industry Vertical, 2018-2031, USD bn 93

Table 24. UK Digital Advertising Market by Platform, 2018-2031, USD bn 96

Table 25. UK Digital Advertising Market by Ad Format, 2018-2031, USD bn 96

Table 26. UK Digital Advertising Market by Industry Vertical, 2018-2031, USD bn 96

Table 27. France Digital Advertising Market by Platform, 2018-2031, USD bn 98

Table 28. France Digital Advertising Market by Ad Format, 2018-2031, USD bn 98

Table 29. France Digital Advertising Market by Industry Vertical, 2018-2031, USD bn 98

Table 30. Russia Digital Advertising Market by Platform, 2018-2031, USD bn 100

Table 31. Russia Digital Advertising Market by Ad Format, 2018-2031, USD bn 100

Table 32. Russia Digital Advertising Market by Industry Vertical, 2018-2031, USD bn 100

Table 33. Italy Digital Advertising Market by Platform, 2018-2031, USD bn 102

Table 34. Italy Digital Advertising Market by Ad Format, 2018-2031, USD bn 102

Table 35. Italy Digital Advertising Market by Industry Vertical, 2018-2031, USD bn 102

Table 36. APAC Digital Advertising Market by Country, 2018-2031, USD bn 106

Table 37. Japan Digital Advertising Market by Platform, 2018-2031, USD bn 109

Table 38. Japan Digital Advertising Market by Ad Format, 2018-2031, USD bn 109

Table 39. Japan Digital Advertising Market by Industry Vertical, 2018-2031, USD bn 109

Table 40. China Digital Advertising Market by Platform, 2018-2031, USD bn 111

Table 41. China Digital Advertising Market by Ad Format, 2018-2031, USD bn 111

Table 42. China Digital Advertising Market by Industry Vertical, 2018-2031, USD bn 111

Table 43. Indonesia Digital Advertising Market by Platform, 2018-2031, USD bn 113

Table 44. Indonesia Digital Advertising Market by Ad Format, 2018-2031, USD bn 113

Table 45. Indonesia Digital Advertising Market by Industry Vertical, 2018-2031, USD bn 113

Table 46. Australia Digital Advertising Market by Platform, 2018-2031, USD bn 115

Table 47. Australia Digital Advertising Market by Ad Format, 2018-2031, USD bn 115

Table 48. Australia Digital Advertising Market by Industry Vertical, 2018-2031, USD bn 115

Table 49. South Korea Digital Advertising Market by Platform, 2018-2031, USD bn 117

Table 50. South Korea Digital Advertising Market by Ad Format, 2018-2031, USD bn 117

Table 51. South Korea Digital Advertising Market by Industry Vertical, 2018-2031, USD bn 117

Table 52. Latin America Digital Advertising Market by Country, 2018-2031, USD bn 121

Table 53. Argentina Digital Advertising Market by Platform, 2018-2031, USD bn 123

Table 54. Argentina Digital Advertising Market by Ad Format, 2018-2031, USD bn 123

Table 55. Argentina Digital Advertising Market by Industry Vertical, 2018-2031, USD bn 123

Table 56. Brazil Digital Advertising Market by Platform, 2018-2031, USD bn 125

Table 57. Brazil Digital Advertising Market by Ad Format, 2018-2031, USD bn 125

Table 58. Brazil Digital Advertising Market by Industry Vertical, 2018-2031, USD bn 125

Table 59. Mexico Digital Advertising Market by Platform, 2018-2031, USD bn 127

Table 60. Mexico Digital Advertising Market by Ad Format, 2018-2031, USD bn 127

Table 61. Mexico Digital Advertising Market by Industry Vertical, 2018-2031, USD bn 127

Table 62. RoW Digital Advertising Market by Country, 2018-2031, USD bn 131

Table 63. UAE Digital Advertising Market by Platform, 2018-2031, USD bn 133

Table 64. UAE Digital Advertising Market by Ad Format, 2018-2031, USD bn 133

Table 65. UAE Digital Advertising Market by Industry Vertical, 2018-2031, USD bn 133

Table 66. Saudi Arabia Digital Advertising Market by Platform, 2018-2031, USD bn 135

Table 67. Saudi Arabia Digital Advertising Market by Ad Format, 2018-2031, USD bn 135

Table 68. Saudi Arabia Digital Advertising Market by Industry Vertical, 2018-2031, USD bn 135

Table 69. Egypt Digital Advertising Market by Platform, 2018-2031, USD bn 137

Table 70. Egypt Digital Advertising Market by Ad Format, 2018-2031, USD bn 137

Table 71. Egypt Digital Advertising Market by Industry Vertical, 2018-2031, USD bn 137

Table 72. Net Digital Ad Revenues and Market Shares of World Top Digital Ad Vendors in 2019, USD bn and % of Revenue 141

Table 73. Alibaba: Company Snapshot 143

Table 74. Alibaba: Business Segmentation 143

Table 75. Alibaba: Product Portfolio 144

Table 76. Alibaba: Revenue, 2018-2020, USD mn 144

Table 77. Amazon: Company Snapshot 145

Table 78. Amazon: Business Segmentation 146

Table 79. Amazon: Product Portfolio 148

Table 80. Amazon: Revenue, 2018-2020, USD mn 148

Table 81. Amazon: Recent Developments 149

Table 82. Apple Inc.: Company Snapshot 150

Table 83. Apple Inc.: Business Segmentation 151

Table 84. Apple Inc.: Product Portfolio 152

Table 85. Apple Inc.: Revenue, 2018-2020, USD mn 152

Table 86. Apple Inc.: Recent Developments 153

Table 87. Applovin Corporation: Company Snapshot 154

Table 88. Baidu: Company Snapshot 156

Table 89. Baidu: Business Segmentation 157

Table 90. Baidu: Product Portfolio 157

Table 91. Baidu: Revenue, 2018-2020, USD bn 157

Table 92. Baidu: Recent Developments 158

Table 93. Facebook Inc.: Company Snapshot 159

Table 94. Facebook Inc.: Business Segmentation 160

Table 95. Facebook Inc.: Product Portfolio 160

Table 96. Facebook Inc.: Revenue, 2018-2020, USD bn 161

Table 97. Facebook Inc.: Recent Developments 161

Table 98. Google LLC: Company Snapshot 162

Table 99. Google LLC: Product Portfolio 164

Table 100. Google LLC: Revenue, 2018-2020, USD bn 165

Table 101. Google LLC: Recent Developments 165

Table 102. Microsoft Corporation: Company Snapshot 167

Table 103. Microsoft Corporation: Business Segmentation 168

Table 104. Microsoft Corporation: Product Portfolio 168

Table 105. Microsoft Corporation: Revenue, 2018-2020, USD bn 169

Table 106. Microsoft Corporation: Recent Developments 169

Table 107. Nokia Corporation: Company Snapshot 171

Table 108. Nokia Corporation: Business Segmentation 172

Table 109. Nokia Corporation: Product Portfolio 172

Table 110. Nokia Corporation: Revenue, 2018-2020, USD bn 173

Table 111. Nokia Corporation: Recent Developments 173

Table 112. Sina Corporation: Company Snapshot 174

Table 113. Sina Corporation: Business Segmentation 175

Table 114. Sina Corporation: Product Portfolio 175

Table 115. Sina Corporation: Revenue, 2016-2018, USD bn 175

Table 116. Tencent Holdings Limited: Company Snapshot 176

Table 117. Tencent Holdings Limited: Business Segmentation 177

Table 118. Tencent Holdings Limited: Product Portfolio 178

Table 119. Tencent Holdings Limited: Revenue, 2017-2019, USD bn 178

Table 120. Tencent Holdings Limited: Recent Developments 179

Table 121. Twitter, Inc.: Company Snapshot 180

Table 122. Twitter, Inc.: Business Segmentation 180

Table 123. Twitter, Inc.: Product Portfolio 181

Table 124. Twitter, Inc.: Revenue, 2018-2020, USD bn 181

Table 125. Twitter, Inc.: Recent Developments 182

Table 126. Verizon: Company Snapshot 183

Table 127. Verizon: Business Segmentation 184

Table 128. Verizon: Product Portfolio 184

Table 129. Verizon: Revenue, 2018-2020, USD bn 184

Table 130. Verizon: Recent Developments 185

Table 131. Yahoo! Inc.: Company Snapshot 186

Table 132. Yahoo! Inc.: Product Portfolio 187

Table 133. Yahoo! Inc.: Revenue, 2014-2016, USD bn 187

Table 134. Risk Evaluation for Investing in Global Market, 2021-2031 189

Table 135. Critical Success Factors and Key Takeaways 192

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