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Europe Digital Advertising Market 2020-2026 by Platform, Ad Format, Industry Vertical, and Country: COVID-19 Impact and Growth Opportunity

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Details

Europe digital advertising market accounted for USD 71.7 billion in 2019 and will grow by a revised CAGR of 7.49% over 2020-2026 owing to the rising need for digital marketing amid COVID-19 pandemic in the region.

Highlighted with 32 tables and 45 figures, this 117-page report Europe Digital Advertising Market 2020-2026 by Platform, Ad Format, Industry Vertical, and Country: COVID-19 Impact and Growth Opportunity is based on a comprehensive research of the entire Europe digital advertising market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2015-2019, revenue estimates for 2020, and forecasts from 2021 till 2026. (Please note: The report will be updated if necessary before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)

In-depth qualitative analyses include identification and investigation of the following aspects:

Market Structure

Growth Drivers

Restraints and Challenges

Emerging Product Trends & Market Opportunities

Porter's Fiver Forces

The trend and outlook of Europe market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify Europe digital advertising market in every aspect of the classification from perspectives of Platform, Ad Format, Industry Vertical, and Country.

Based on platform, the Europe market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.

Mobile Ad

In-APP

Mobile Web

Desktop Ad

Digital TV and Others

Based on ad format, the Europe market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.

Digital Display Ad

Programmatic Transactions

Non-programmatic Transactions

Internet Paid Search

Social Media

Online Video

Others

Based on industrial vertical, the Europe market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.

Media and Entertainment

Consumer Goods & Retail Industry

Banking, Financial Service & Insurance

Telecommunication IT Sector

Travel Industry

Healthcare Sector

Manufacturing & Supply Chain

Transportation and Logistics

Energy, Power, and Utilities

Other Industries

Geographically, the following national/local markets are fully investigated:

Germany

UK

France

Italy

Russia

Rest of Europe

For each key country, detailed analysis and data for annual revenue are available for 2015-2026. The breakdown of key national markets by Platform, Ad Format, and Industry Vertical over the forecast years are also included.

The report also covers current competitive scenario and the predicted supply trend; and profiles key vendors including market leaders and important emerging players.

Specifically, potential risks associated with investing in Europe digital advertising market are assayed quantitatively and qualitatively through GMD's Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.

Key Players:

Alibaba

Amazon

Apple Inc.

Applovin Corporation

Baidu

Facebook Inc.

Google, Inc.

Microsoft Corporation

Nokia

Sina

Tencent

Twitter

Verizon

Yahoo! Inc.

(Please note: The report will be updated if necessary before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)

READ MORE

Table Of Content

Scope

Table of Contents

1 Introduction 7

1.1 Industry Definition and Research Scope 7

1.1.1 Industry Definition 7

1.1.2 Research Scope 8

1.2 Research Methodology 11

1.2.1 Overview of Market Research Methodology 11

1.2.2 Market Assumption 13

1.2.3 Secondary Data 13

1.2.4 Primary Data 13

1.2.5 Data Filtration and Model Design 15

1.2.6 Market Size/Share Estimation 16

1.2.7 Research Limitations 17

1.3 Executive Summary 18

2 Market Overview and Qualitative Analysis 20

2.1 Market Size and Forecast 20

2.1.1 Impact of COVID-19 on World Economy 22

2.1.2 Impact of COVID-19 on the Market 25

2.2 Major Growth Drivers 27

2.3 Market Restraints and Challenges 30

2.4 Emerging Opportunities and Market Trends 33

2.5 Porter's Fiver Forces Analysis 36

3 Segmentation of Europe Market by Platform 40

3.1 Market Overview by Platform 40

3.2 Europe Mobile Advertising Market 2015-2026 43

3.3 Europe Desktop Advertising Market 2015-2026 47

3.4 Europe Market of Digital Advertising via Other Digital Platforms 2015-2026 48

4 Segmentation of Europe Market by Ad Format 49

4.1 Market Overview by Ad Format 49

4.2 Europe Digital Display Ad Market 2015-2026 52

4.3 Europe Internet Paid Search Ad Market 2015-2026 54

4.4 Europe Social Media Ad Market 2015-2026 56

4.5 Europe Online Video Ad Market 2015-2026 58

4.6 Europe Market of Other Digital Ad Formats 2015-2026 60

5 Segmentation of Europe Market by Industry Vertical 62

5.1 Market Overview by Industry Vertical 62

5.2 Europe Digital Advertising Market for Media and Entertainment 2015-2026 65

5.3 Europe Digital Advertising Market for Consumer Goods & Retail Industry 2015-2026 67

5.4 Europe Digital Advertising Market for Banking, Financial Service & Insurance (BFSI) 2015-2026 68

5.5 Europe Digital Advertising Market for Telecommunication IT Sector 2015-2026 70

5.6 Europe Digital Advertising Market for Travel Industry 2015-2026 71

5.7 Europe Digital Advertising Market for Healthcare Sector 2015-2026 72

5.8 Europe Digital Advertising Market for Manufacturing & Supply Chain 2015-2026 73

5.9 Europe Digital Advertising Market for Transportation and Logistics 2015-2026 74

5.10 Europe Digital Advertising Market for Energy, Power, and Utilities 2015-2026 75

5.11 Europe Digital Advertising Market for Other Industries 2015-2026 76

6 European Market 2015-2026 by Country 77

6.1 Overview of European Market 77

6.2 Germany 80

6.3 UK 83

6.4 France 85

6.5 Russia 87

6.6 Italy 89

6.7 Rest of European Market 91

7 Competitive Landscape 92

7.1 Overview of Key Vendors 92

7.2 Company Profiles 96

Alibaba 96

Amazon 97

Apple Inc. 99

Applovin Corporation 100

Baidu 101

Facebook Inc. 102

Google, Inc. 103

Microsoft Corporation 104

Nokia 105

Sina 106

Tencent 107

Twitter 108

Verizon 109

Yahoo! Inc. 110

8 Investing in Europe Market: Risk Assessment and Management 111

8.1 Risk Evaluation of Europe Market 111

8.2 Critical Success Factors (CSFs) 114

RELATED REPORTS AND PRODUCTS 117


List Of Figure

Figure 1. Research Method Flow Chart 11

Figure 2. Breakdown of Primary Research 14

Figure 3. Bottom-up Approach and Top-down Approach for Market Estimation 16

Figure 4. Europe Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2026 18

Figure 5. Europe Digital Advertising Market by Revenue, 2015-2026, USD bn 20

Figure 6. Share of Digital Ad in Overall Media Ad in Europe Market, 2015-2026, % Revenue 21

Figure 7. Impact of COVID-19 on Business 25

Figure 8. Primary Drivers and Impact Factors of Europe Digital Advertising Market 27

Figure 9. Primary Restraints and Impact Factors of Europe Digital Advertising Market 30

Figure 10. Porter's Fiver Forces Analysis of Europe Digital Advertising Market 36

Figure 11. Breakdown of Europe Digital Advertising Market by Platform, 2019-2026, % of Revenue 41

Figure 12. Contribution to Europe 2020-2026 Cumulative Revenue by Platform, Value (USD bn) and Share (%) 42

Figure 13. Europe Mobile Advertising Market, 2015-2026, USD bn 44

Figure 14. Europe Mobile Internet Users, 2019-2022, billion 45

Figure 15. Comparison of Mobile Web and Mobile In-App 46

Figure 16. Europe Desktop Advertising Market, 2015-2026, USD bn 47

Figure 17. Europe Market of Digital Advertising via Other Platforms, 2015-2026, USD bn 48

Figure 18. Breakdown of Europe Digital Advertising Market by Ad Format, 2019-2026, % of Revenue 50

Figure 19. Contribution to Europe 2020-2026 Cumulative Revenue by Ad Format, Value (USD bn) and Share (%) 51

Figure 20. Europe Digital Display Ad Market, 2015-2026, USD bn 53

Figure 21. Europe Internet Paid Search Advertising Market, 2015-2026, USD bn 55

Figure 22. Europe Social Media Advertising Market, 2015-2026, USD bn 57

Figure 23. Europe Online Video Advertising Market, 2015-2026, USD bn 59

Figure 24. Europe Market of Other Digital Ad Formats, 2015-2026, USD bn 61

Figure 25. Breakdown of Europe Digital Advertising Market by Industry Vertical, 2019-2026, % of Revenue 63

Figure 26. Contribution to Europe 2020-2026 Cumulative Revenue by Industry Vertical, Value (USD bn) and Share (%) 64

Figure 27. Europe Digital Advertising Market for Media and Entertainment, 2015-2026, USD bn 66

Figure 28. Europe Digital Advertising Market for Consumer Goods & Retail Industry, 2015-2026, USD bn 67

Figure 29. Europe Digital Advertising Market for Banking, Financial Service & Insurance, 2015-2026, USD bn 69

Figure 30. Europe Digital Advertising Market for Telecommunication IT Sector, 2015-2026, USD bn 70

Figure 31. Europe Digital Advertising Market for Travel Industry, 2015-2026, USD bn 71

Figure 32. Europe Digital Advertising Market for Healthcare Sector, 2015-2026, USD bn 72

Figure 33. Europe Digital Advertising Market for Manufacturing & Supply Chain, 2015-2026, USD bn 73

Figure 34. Europe Digital Advertising Market for Transportation and Logistics, 2015-2026, USD bn 74

Figure 35. Europe Digital Advertising Market for Energy, Power, and Utilities, 2015-2026, USD bn 75

Figure 36. Europe Digital Advertising Market for Other Industries, 2015-2026, USD bn 76

Figure 37. Breakdown of European Digital Advertising Market by Country, 2019 and 2026, % of Revenue 78

Figure 38. Contribution to Europe 2020-2026 Cumulative Revenue by Country, Value (USD mn) and Share (%) 79

Figure 39. Digital Advertising Market in Germany by Revenue, 2015-2026, USD mn 80

Figure 40. Digital Advertising Market in UK by Revenue, 2015-2026, USD mn 83

Figure 41. Digital Advertising Market in France by Revenue, 2015-2026, USD mn 85

Figure 42. Digital Advertising Market in Russia by Revenue, 2015-2026, USD mn 87

Figure 43. Digital Advertising Market in Italy by Revenue, 2015-2026, USD mn 89

Figure 44. Digital Advertising Market in Rest of Europe by Revenue, 2015-2026, USD mn 91

Figure 45. Growth Stage of Europe Digital Advertising Industry over the Forecast Period 92


List Of Table

Table 1. Snapshot of Europe Digital Advertising Market, 2019-2026 19

Table 2. Growth Rate of World Real GDP, 2017-2021 23

Table 3. Main Product Trends and Market Opportunities in Europe Digital Advertising Market 33

Table 4. Europe Digital Advertising Market by Platform, 2015-2026, USD bn 41

Table 5. Europe Mobile Advertising Market by Channel, 2015-2026, USD bn 44

Table 6. Net Revenue and Market Share of Europe Top Mobile Ad Providers in 2020, USD bn and % of Total Revenue 45

Table 7. Europe Digital Advertising Market by Ad Format, 2015-2026, USD bn 50

Table 8. Europe Display Digital Ad Market by Purchase Method, 2015-2026, USD bn 53

Table 9. Europe Digital Advertising Market by Industry Vertical, 2015-2026, USD bn 63

Table 10. Europe Digital Advertising Market by Country, 2015-2026, USD mn 78

Table 11. Germany Digital Advertising Market by Platform, 2015-2026, USD mn 81

Table 12. Germany Digital Advertising Market by Ad Format, 2015-2026, USD mn 81

Table 13. Germany Digital Advertising Market by Industry Vertical, 2015-2026, USD mn 81

Table 14. UK Digital Advertising Market by Platform, 2015-2026, USD mn 84

Table 15. UK Digital Advertising Market by Ad Format, 2015-2026, USD mn 84

Table 16. UK Digital Advertising Market by Industry Vertical, 2015-2026, USD mn 84

Table 17. France Digital Advertising Market by Platform, 2015-2026, USD mn 86

Table 18. France Digital Advertising Market by Ad Format, 2015-2026, USD mn 86

Table 19. France Digital Advertising Market by Industry Vertical, 2015-2026, USD mn 86

Table 20. Russia Digital Advertising Market by Platform, 2015-2026, USD mn 88

Table 21. Russia Digital Advertising Market by Ad Format, 2015-2026, USD mn 88

Table 22. Russia Digital Advertising Market by Industry Vertical, 2015-2026, USD mn 88

Table 23. Italy Digital Advertising Market by Platform, 2015-2026, USD mn 90

Table 24. Italy Digital Advertising Market by Ad Format, 2015-2026, USD mn 90

Table 25. Italy Digital Advertising Market by Industry Vertical, 2015-2026, USD mn 90

Table 26. Net Digital Ad Revenues and Market Shares of Europe Top Digital Ad Vendors in 2020, USD bn and % of Revenue 94

Table 27. Amazon: Company Snapshot 97

Table 28. Amazon: Product Portfolio 97

Table 29. Amazon: Revenue, 2016-2018, USD mn 98

Table 30. Amazon: Recent Developments 98

Table 31. Risk Evaluation for Investing in Europe Market, 2019-2026 112

Table 32. Critical Success Factors and Key Takeaways 115

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Section Purchase

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INQUIRE FOR COVID-19 IMPACT ANALYSIS

Products and Companies


Companies

Key Players:

Alibaba

Amazon

Apple Inc.

Applovin Corporation

Baidu

Facebook Inc.

Google, Inc.

Microsoft Corporation

Nokia

Sina

Tencent

Twitter

Verizon

Yahoo! Inc.

Company Profile

Company Profile Title

Europe digital advertising market accounted for USD 71.7 billion in 2019 and will grow by a revised CAGR of 7.49% over 2020-2026 owing to the rising need for digital marketing amid COVID-19 pandemic in the region.

Highlighted with 32 tables and 45 figures, this 117-page report Europe Digital Advertising Market 2020-2026 by Platform, Ad Format, Industry Vertical, and Country: COVID-19 Impact and Growth Opportunity is based on a comprehensive research of the entire Europe digital advertising market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2015-2019, revenue estimates for 2020, and forecasts from 2021 till 2026. (Please note: The report will be updated if necessary before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)

In-depth qualitative analyses include identification and investigation of the following aspects:

Market Structure

Growth Drivers

Restraints and Challenges

Emerging Product Trends & Market Opportunities

Porter's Fiver Forces

The trend and outlook of Europe market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify Europe digital advertising market in every aspect of the classification from perspectives of Platform, Ad Format, Industry Vertical, and Country.

Based on platform, the Europe market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.

Mobile Ad

In-APP

Mobile Web

Desktop Ad

Digital TV and Others

Based on ad format, the Europe market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.

Digital Display Ad

Programmatic Transactions

Non-programmatic Transactions

Internet Paid Search

Social Media

Online Video

Others

Based on industrial vertical, the Europe market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.

Media and Entertainment

Consumer Goods & Retail Industry

Banking, Financial Service & Insurance

Telecommunication IT Sector

Travel Industry

Healthcare Sector

Manufacturing & Supply Chain

Transportation and Logistics

Energy, Power, and Utilities

Other Industries

Geographically, the following national/local markets are fully investigated:

Germany

UK

France

Italy

Russia

Rest of Europe

For each key country, detailed analysis and data for annual revenue are available for 2015-2026. The breakdown of key national markets by Platform, Ad Format, and Industry Vertical over the forecast years are also included.

The report also covers current competitive scenario and the predicted supply trend; and profiles key vendors including market leaders and important emerging players.

Specifically, potential risks associated with investing in Europe digital advertising market are assayed quantitatively and qualitatively through GMD's Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.

Key Players:

Alibaba

Amazon

Apple Inc.

Applovin Corporation

Baidu

Facebook Inc.

Google, Inc.

Microsoft Corporation

Nokia

Sina

Tencent

Twitter

Verizon

Yahoo! Inc.

(Please note: The report will be updated if necessary before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)

READ MORE

Scope

Table of Contents

1 Introduction 7

1.1 Industry Definition and Research Scope 7

1.1.1 Industry Definition 7

1.1.2 Research Scope 8

1.2 Research Methodology 11

1.2.1 Overview of Market Research Methodology 11

1.2.2 Market Assumption 13

1.2.3 Secondary Data 13

1.2.4 Primary Data 13

1.2.5 Data Filtration and Model Design 15

1.2.6 Market Size/Share Estimation 16

1.2.7 Research Limitations 17

1.3 Executive Summary 18

2 Market Overview and Qualitative Analysis 20

2.1 Market Size and Forecast 20

2.1.1 Impact of COVID-19 on World Economy 22

2.1.2 Impact of COVID-19 on the Market 25

2.2 Major Growth Drivers 27

2.3 Market Restraints and Challenges 30

2.4 Emerging Opportunities and Market Trends 33

2.5 Porter's Fiver Forces Analysis 36

3 Segmentation of Europe Market by Platform 40

3.1 Market Overview by Platform 40

3.2 Europe Mobile Advertising Market 2015-2026 43

3.3 Europe Desktop Advertising Market 2015-2026 47

3.4 Europe Market of Digital Advertising via Other Digital Platforms 2015-2026 48

4 Segmentation of Europe Market by Ad Format 49

4.1 Market Overview by Ad Format 49

4.2 Europe Digital Display Ad Market 2015-2026 52

4.3 Europe Internet Paid Search Ad Market 2015-2026 54

4.4 Europe Social Media Ad Market 2015-2026 56

4.5 Europe Online Video Ad Market 2015-2026 58

4.6 Europe Market of Other Digital Ad Formats 2015-2026 60

5 Segmentation of Europe Market by Industry Vertical 62

5.1 Market Overview by Industry Vertical 62

5.2 Europe Digital Advertising Market for Media and Entertainment 2015-2026 65

5.3 Europe Digital Advertising Market for Consumer Goods & Retail Industry 2015-2026 67

5.4 Europe Digital Advertising Market for Banking, Financial Service & Insurance (BFSI) 2015-2026 68

5.5 Europe Digital Advertising Market for Telecommunication IT Sector 2015-2026 70

5.6 Europe Digital Advertising Market for Travel Industry 2015-2026 71

5.7 Europe Digital Advertising Market for Healthcare Sector 2015-2026 72

5.8 Europe Digital Advertising Market for Manufacturing & Supply Chain 2015-2026 73

5.9 Europe Digital Advertising Market for Transportation and Logistics 2015-2026 74

5.10 Europe Digital Advertising Market for Energy, Power, and Utilities 2015-2026 75

5.11 Europe Digital Advertising Market for Other Industries 2015-2026 76

6 European Market 2015-2026 by Country 77

6.1 Overview of European Market 77

6.2 Germany 80

6.3 UK 83

6.4 France 85

6.5 Russia 87

6.6 Italy 89

6.7 Rest of European Market 91

7 Competitive Landscape 92

7.1 Overview of Key Vendors 92

7.2 Company Profiles 96

Alibaba 96

Amazon 97

Apple Inc. 99

Applovin Corporation 100

Baidu 101

Facebook Inc. 102

Google, Inc. 103

Microsoft Corporation 104

Nokia 105

Sina 106

Tencent 107

Twitter 108

Verizon 109

Yahoo! Inc. 110

8 Investing in Europe Market: Risk Assessment and Management 111

8.1 Risk Evaluation of Europe Market 111

8.2 Critical Success Factors (CSFs) 114

RELATED REPORTS AND PRODUCTS 117


List Of Figure

Figure 1. Research Method Flow Chart 11

Figure 2. Breakdown of Primary Research 14

Figure 3. Bottom-up Approach and Top-down Approach for Market Estimation 16

Figure 4. Europe Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2026 18

Figure 5. Europe Digital Advertising Market by Revenue, 2015-2026, USD bn 20

Figure 6. Share of Digital Ad in Overall Media Ad in Europe Market, 2015-2026, % Revenue 21

Figure 7. Impact of COVID-19 on Business 25

Figure 8. Primary Drivers and Impact Factors of Europe Digital Advertising Market 27

Figure 9. Primary Restraints and Impact Factors of Europe Digital Advertising Market 30

Figure 10. Porter's Fiver Forces Analysis of Europe Digital Advertising Market 36

Figure 11. Breakdown of Europe Digital Advertising Market by Platform, 2019-2026, % of Revenue 41

Figure 12. Contribution to Europe 2020-2026 Cumulative Revenue by Platform, Value (USD bn) and Share (%) 42

Figure 13. Europe Mobile Advertising Market, 2015-2026, USD bn 44

Figure 14. Europe Mobile Internet Users, 2019-2022, billion 45

Figure 15. Comparison of Mobile Web and Mobile In-App 46

Figure 16. Europe Desktop Advertising Market, 2015-2026, USD bn 47

Figure 17. Europe Market of Digital Advertising via Other Platforms, 2015-2026, USD bn 48

Figure 18. Breakdown of Europe Digital Advertising Market by Ad Format, 2019-2026, % of Revenue 50

Figure 19. Contribution to Europe 2020-2026 Cumulative Revenue by Ad Format, Value (USD bn) and Share (%) 51

Figure 20. Europe Digital Display Ad Market, 2015-2026, USD bn 53

Figure 21. Europe Internet Paid Search Advertising Market, 2015-2026, USD bn 55

Figure 22. Europe Social Media Advertising Market, 2015-2026, USD bn 57

Figure 23. Europe Online Video Advertising Market, 2015-2026, USD bn 59

Figure 24. Europe Market of Other Digital Ad Formats, 2015-2026, USD bn 61

Figure 25. Breakdown of Europe Digital Advertising Market by Industry Vertical, 2019-2026, % of Revenue 63

Figure 26. Contribution to Europe 2020-2026 Cumulative Revenue by Industry Vertical, Value (USD bn) and Share (%) 64

Figure 27. Europe Digital Advertising Market for Media and Entertainment, 2015-2026, USD bn 66

Figure 28. Europe Digital Advertising Market for Consumer Goods & Retail Industry, 2015-2026, USD bn 67

Figure 29. Europe Digital Advertising Market for Banking, Financial Service & Insurance, 2015-2026, USD bn 69

Figure 30. Europe Digital Advertising Market for Telecommunication IT Sector, 2015-2026, USD bn 70

Figure 31. Europe Digital Advertising Market for Travel Industry, 2015-2026, USD bn 71

Figure 32. Europe Digital Advertising Market for Healthcare Sector, 2015-2026, USD bn 72

Figure 33. Europe Digital Advertising Market for Manufacturing & Supply Chain, 2015-2026, USD bn 73

Figure 34. Europe Digital Advertising Market for Transportation and Logistics, 2015-2026, USD bn 74

Figure 35. Europe Digital Advertising Market for Energy, Power, and Utilities, 2015-2026, USD bn 75

Figure 36. Europe Digital Advertising Market for Other Industries, 2015-2026, USD bn 76

Figure 37. Breakdown of European Digital Advertising Market by Country, 2019 and 2026, % of Revenue 78

Figure 38. Contribution to Europe 2020-2026 Cumulative Revenue by Country, Value (USD mn) and Share (%) 79

Figure 39. Digital Advertising Market in Germany by Revenue, 2015-2026, USD mn 80

Figure 40. Digital Advertising Market in UK by Revenue, 2015-2026, USD mn 83

Figure 41. Digital Advertising Market in France by Revenue, 2015-2026, USD mn 85

Figure 42. Digital Advertising Market in Russia by Revenue, 2015-2026, USD mn 87

Figure 43. Digital Advertising Market in Italy by Revenue, 2015-2026, USD mn 89

Figure 44. Digital Advertising Market in Rest of Europe by Revenue, 2015-2026, USD mn 91

Figure 45. Growth Stage of Europe Digital Advertising Industry over the Forecast Period 92


List Of Table

Table 1. Snapshot of Europe Digital Advertising Market, 2019-2026 19

Table 2. Growth Rate of World Real GDP, 2017-2021 23

Table 3. Main Product Trends and Market Opportunities in Europe Digital Advertising Market 33

Table 4. Europe Digital Advertising Market by Platform, 2015-2026, USD bn 41

Table 5. Europe Mobile Advertising Market by Channel, 2015-2026, USD bn 44

Table 6. Net Revenue and Market Share of Europe Top Mobile Ad Providers in 2020, USD bn and % of Total Revenue 45

Table 7. Europe Digital Advertising Market by Ad Format, 2015-2026, USD bn 50

Table 8. Europe Display Digital Ad Market by Purchase Method, 2015-2026, USD bn 53

Table 9. Europe Digital Advertising Market by Industry Vertical, 2015-2026, USD bn 63

Table 10. Europe Digital Advertising Market by Country, 2015-2026, USD mn 78

Table 11. Germany Digital Advertising Market by Platform, 2015-2026, USD mn 81

Table 12. Germany Digital Advertising Market by Ad Format, 2015-2026, USD mn 81

Table 13. Germany Digital Advertising Market by Industry Vertical, 2015-2026, USD mn 81

Table 14. UK Digital Advertising Market by Platform, 2015-2026, USD mn 84

Table 15. UK Digital Advertising Market by Ad Format, 2015-2026, USD mn 84

Table 16. UK Digital Advertising Market by Industry Vertical, 2015-2026, USD mn 84

Table 17. France Digital Advertising Market by Platform, 2015-2026, USD mn 86

Table 18. France Digital Advertising Market by Ad Format, 2015-2026, USD mn 86

Table 19. France Digital Advertising Market by Industry Vertical, 2015-2026, USD mn 86

Table 20. Russia Digital Advertising Market by Platform, 2015-2026, USD mn 88

Table 21. Russia Digital Advertising Market by Ad Format, 2015-2026, USD mn 88

Table 22. Russia Digital Advertising Market by Industry Vertical, 2015-2026, USD mn 88

Table 23. Italy Digital Advertising Market by Platform, 2015-2026, USD mn 90

Table 24. Italy Digital Advertising Market by Ad Format, 2015-2026, USD mn 90

Table 25. Italy Digital Advertising Market by Industry Vertical, 2015-2026, USD mn 90

Table 26. Net Digital Ad Revenues and Market Shares of Europe Top Digital Ad Vendors in 2020, USD bn and % of Revenue 94

Table 27. Amazon: Company Snapshot 97

Table 28. Amazon: Product Portfolio 97

Table 29. Amazon: Revenue, 2016-2018, USD mn 98

Table 30. Amazon: Recent Developments 98

Table 31. Risk Evaluation for Investing in Europe Market, 2019-2026 112

Table 32. Critical Success Factors and Key Takeaways 115

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

INQUIRE FOR COVID-19 IMPACT ANALYSIS


Companies

Key Players:

Alibaba

Amazon

Apple Inc.

Applovin Corporation

Baidu

Facebook Inc.

Google, Inc.

Microsoft Corporation

Nokia

Sina

Tencent

Twitter

Verizon

Yahoo! Inc.