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Online Advertising Market in India

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Global market intelligence firm, Netscribes, Inc. released its latest report on the 'Online Advertising Market in India 2014'. Rise in internet users coupled with proliferation of social media networking sites have stimulated the sector for enhanced growth prospects.

Netscribes' latest market research report titled Online Advertising Market in India 2014 outlines how online advertising has overshadowed traditional advertising as internet penetration in the country continues to soar. Presently, marketing has graduated into a quintessential aspect in a product's success, be it a good or a service and online medium have developed as a prospective means of communication for the purpose. Online advertising is much more economical from the cost advantage perspective and has a much wider reach than its traditional counterpart. Riding high on the soaring internet users in the country, online advertising is poised for further growth as net penetration is slated to grow in future.

Recent trends like advent of mobile marketing have also opened up avenues for the sector with more and more mobile internet users on the rise. The sector abounds with a lot of transactional activities with major players getting thrust form leading funding firms. The sector has also witnessed innovation through different forms of online advertising that corporates have indulged to create more visibility for their products. Social media is yet another proposition that corporate players have focused and higher proportion of marketing budget in such forms can be predicted in years to come.

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Table Of Content

Scope

Slide 1: Executive Summary

Macroeconomic Indicators

Slide 2: GDP at Factor Cost: Quarterly (2010-11, 2011-12, 2012-13, 2013-14), Inflation Rate: Monthly (Jul 2013-Dec 2013)

Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013-Jul 2013), Exchange Rate: Half Yearly (Oct 2013-Mar 2014)

Slide 4: Lending Rate: Annual (2008-09, 2009-10, 2010-11, 2011-12), Trade Balance: Annual (2010-11, 2011-12, 2012-13, 2013-14), FDI: Annual (2009-10, 2010-11, 2011-12, 2012-13)

Introduction

Slide 5: Advertising-Classification

Market Overview

Slide 6: Advertising Industry-Market Overview, Market Size & Growth (Value-Wise, 2013-2018e), Segmentation (2013)

Slide 7: Online Advertising Industry-Market Overview, Market Size & Growth (Value-Wise, 2013-2018e), Segmentation (2013)

Slide 8-9: Online Advertising-Types, Technological Advancements

Business Model

Slide 10-11: Business Model adopted by Companies

Slide 12-13: Online Advertising Tools

Drivers & Challenges

Slide 14: Drivers & Challenges-Summary

Slide 15-18: Drivers

Slide 19-20: Challenges

Trends

Slide 21: Summary

Slide 22-31: Major Trends

Competitive Landscape

Slide 32: Porter's Five Forces Analysis

Slide 33-36: Competitive Benchmarking

Slide 37-77: Major Online Advertising Players

Slide 78-86: Traffic Statistics

Strategic Recommendations

Slide 87: Strategic Insights

Appendix

Slide 88: Key Ratios Description

Slide 89: Sources of Information


List Of Figure

Macro Economic Indicators

1. GDP at Factor Cost: Quarterly (2010-11, 2011-12, 2012-13, 2013-14)

2. Inflation Rate: Monthly (Jul-Aug 2013-Nov-Dec 2013)

3. Gross Fiscal Deficit: Monthly (Feb 2013-Jul 2013)

4. Exchange Rate: Monthly (Oct 2013-Mar 2014)

5. Lending Rate: Annual (2008-09, 2009-10, 2010-11, 2011-12)

6. Trade Balance: Annual (2010-11, 2011-12, 2012-13, 2013-14)

7. FDI Annual (2009-10, 2010-11, 2011-12, 2012-13)

Market Overview

1. Advertising Industry-Market Size & Growth (Value-Wise, 2013 to 2018e), Segmentation (2013)

2. Online Advertising Market-Market Size & Growth (Value-Wise, 2013 to 2018e), Segmentation (2013)

Drivers & Challenges

1. Number of Broadband Subscribers-India (2013-2018e)

2. Duration of Usage (2009-2011)

3. Mobile Internet-Growth (2010-2015e), Rise in Mobile Internet (2010-2015e)

4. Expatriate Population

5. Problems Faced by Users in Online Display Advertisement

Drivers & Challenges

1. Facebook Market Penetration (Dec 2010-Mar 2014)

2. Mobile Advertising (2013)

3. Search for Local Goods (2013)

Competitive Landscape

1. Competitive Benchmarking-Key Ratios of Top 3 Companies-Operational & Financial Basis (FY 2013)

2. Company Profiles (All Companies)

a. Ownership Structure

b. Financial Snapshot

c. Traffic Statistics


List Of Table

Competitive Landscape

1. Company Profiles (All Companies)

a. Company Information (All Companies)

b. Products and Services (All Companies)

c. Key People (All Companies)

d. Shareholders of the Company (All Companies)

e. Key Ratios (All Companies)

f. Business Highlights (All Companies)

Licence Rights

Section Purchase

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Products and Companies


Companies

Private Companies

1. AdGlobal 360 India Pvt. Ltd.

2. DGTL Media Pvt. Ltd.

3. IDG Media Pvt. Ltd.

4. Interactive Avenues Pvt. Ltd.

5. Komli Media Pvt. Ltd.

6. Ozone Media Solutions Pvt. Ltd.

7. PK Online Ventures Pvt. Ltd.

8. SVG Media Pvt. Ltd.

Company Profile

Company Profile Title

Global market intelligence firm, Netscribes, Inc. released its latest report on the 'Online Advertising Market in India 2014'. Rise in internet users coupled with proliferation of social media networking sites have stimulated the sector for enhanced growth prospects.

Netscribes' latest market research report titled Online Advertising Market in India 2014 outlines how online advertising has overshadowed traditional advertising as internet penetration in the country continues to soar. Presently, marketing has graduated into a quintessential aspect in a product's success, be it a good or a service and online medium have developed as a prospective means of communication for the purpose. Online advertising is much more economical from the cost advantage perspective and has a much wider reach than its traditional counterpart. Riding high on the soaring internet users in the country, online advertising is poised for further growth as net penetration is slated to grow in future.

Recent trends like advent of mobile marketing have also opened up avenues for the sector with more and more mobile internet users on the rise. The sector abounds with a lot of transactional activities with major players getting thrust form leading funding firms. The sector has also witnessed innovation through different forms of online advertising that corporates have indulged to create more visibility for their products. Social media is yet another proposition that corporate players have focused and higher proportion of marketing budget in such forms can be predicted in years to come.

READ MORE

Scope

Slide 1: Executive Summary

Macroeconomic Indicators

Slide 2: GDP at Factor Cost: Quarterly (2010-11, 2011-12, 2012-13, 2013-14), Inflation Rate: Monthly (Jul 2013-Dec 2013)

Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013-Jul 2013), Exchange Rate: Half Yearly (Oct 2013-Mar 2014)

Slide 4: Lending Rate: Annual (2008-09, 2009-10, 2010-11, 2011-12), Trade Balance: Annual (2010-11, 2011-12, 2012-13, 2013-14), FDI: Annual (2009-10, 2010-11, 2011-12, 2012-13)

Introduction

Slide 5: Advertising-Classification

Market Overview

Slide 6: Advertising Industry-Market Overview, Market Size & Growth (Value-Wise, 2013-2018e), Segmentation (2013)

Slide 7: Online Advertising Industry-Market Overview, Market Size & Growth (Value-Wise, 2013-2018e), Segmentation (2013)

Slide 8-9: Online Advertising-Types, Technological Advancements

Business Model

Slide 10-11: Business Model adopted by Companies

Slide 12-13: Online Advertising Tools

Drivers & Challenges

Slide 14: Drivers & Challenges-Summary

Slide 15-18: Drivers

Slide 19-20: Challenges

Trends

Slide 21: Summary

Slide 22-31: Major Trends

Competitive Landscape

Slide 32: Porter's Five Forces Analysis

Slide 33-36: Competitive Benchmarking

Slide 37-77: Major Online Advertising Players

Slide 78-86: Traffic Statistics

Strategic Recommendations

Slide 87: Strategic Insights

Appendix

Slide 88: Key Ratios Description

Slide 89: Sources of Information


List Of Figure

Macro Economic Indicators

1. GDP at Factor Cost: Quarterly (2010-11, 2011-12, 2012-13, 2013-14)

2. Inflation Rate: Monthly (Jul-Aug 2013-Nov-Dec 2013)

3. Gross Fiscal Deficit: Monthly (Feb 2013-Jul 2013)

4. Exchange Rate: Monthly (Oct 2013-Mar 2014)

5. Lending Rate: Annual (2008-09, 2009-10, 2010-11, 2011-12)

6. Trade Balance: Annual (2010-11, 2011-12, 2012-13, 2013-14)

7. FDI Annual (2009-10, 2010-11, 2011-12, 2012-13)

Market Overview

1. Advertising Industry-Market Size & Growth (Value-Wise, 2013 to 2018e), Segmentation (2013)

2. Online Advertising Market-Market Size & Growth (Value-Wise, 2013 to 2018e), Segmentation (2013)

Drivers & Challenges

1. Number of Broadband Subscribers-India (2013-2018e)

2. Duration of Usage (2009-2011)

3. Mobile Internet-Growth (2010-2015e), Rise in Mobile Internet (2010-2015e)

4. Expatriate Population

5. Problems Faced by Users in Online Display Advertisement

Drivers & Challenges

1. Facebook Market Penetration (Dec 2010-Mar 2014)

2. Mobile Advertising (2013)

3. Search for Local Goods (2013)

Competitive Landscape

1. Competitive Benchmarking-Key Ratios of Top 3 Companies-Operational & Financial Basis (FY 2013)

2. Company Profiles (All Companies)

a. Ownership Structure

b. Financial Snapshot

c. Traffic Statistics


List Of Table

Competitive Landscape

1. Company Profiles (All Companies)

a. Company Information (All Companies)

b. Products and Services (All Companies)

c. Key People (All Companies)

d. Shareholders of the Company (All Companies)

e. Key Ratios (All Companies)

f. Business Highlights (All Companies)

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

INQUIRE FOR COVID-19 IMPACT ANALYSIS


Companies

Private Companies

1. AdGlobal 360 India Pvt. Ltd.

2. DGTL Media Pvt. Ltd.

3. IDG Media Pvt. Ltd.

4. Interactive Avenues Pvt. Ltd.

5. Komli Media Pvt. Ltd.

6. Ozone Media Solutions Pvt. Ltd.

7. PK Online Ventures Pvt. Ltd.

8. SVG Media Pvt. Ltd.