Lego AS - Strategic SWOT Analysis Review

Lego AS - Strategic SWOT Analysis Review

  • Products Id :- GDCPG33578SA
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  • Pages: 36
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Executive Summary

Lego AS-Strategic SWOT Analysis Review provides a comprehensive insight into the company's history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the company's key employees, key competitors and major products and services.

This up-to-the-minute company report will help you to formulate strategies to drive your business by enabling you to understand your partners, customers and competitors better.


- Business description-A detailed description of the company's operations and business divisions.

- Corporate strategy-GlobalData's summarization of the company's business strategy.

- SWOT analysis-A detailed analysis of the company's strengths, weakness, opportunities and threats.

- Company history-Progression of key events associated with the company.

- Major products and services-A list of major products, services and brands of the company.

- Key competitors-A list of key competitors to the company.

- Key employees-A list of the key executives of the company.

- Executive biographies-A brief summary of the executives' employment history.

- Key operational heads-A list of personnel heading key departments/functions.

- Important locations and subsidiaries-A list of key locations and subsidiaries of the company, including contact details.


Lego A/S (Lego), a subsidiary of KIRKBI A/S, is a privately-held consumer product company, which designs, manufactures and markets a wide range of toys, and play materials. The company offers creativity development products, and teaching materials for children. Lego's products are focused on the concept of learning and development through play. Its product line includes traditional toys, brick building sets, education products, robots, video games and online games. The company markets its products under the brand name LEGO. Along with its subsidiaries, the company has presence across Europe, Americas, Africa, and Asia-pacific. Lego is headquartered in Billund, Denmark.

Lego AS Key Recent Developments

Sep 26,2018: LEGO reintroduces Vestas wind turbine set, now made with plant-based plastic

Sep 04,2018: The LEGO Group reports stable revenues for the first half of 2018[Company PR : CPG-Lego A/S]

Sep 04,2018: The LEGO Group reports stable revenues for the first half of 2018[Company PR : CPG-Lego A/S]

Apr 12,2018: The LEGO Group begins construction of new flagship store in China

Mar 06,2018: LEGO Group posts full year 2017 financial results

Reasons to Buy

- Gain key insights into the company for academic or business research purposes. Key elements such as SWOT analysis and corporate strategy are incorporated in the profile to assist your academic or business research needs.

- Identify potential customers and suppliers with this report's analysis of the company's business structure, operations, major products and services and business strategy.

- Understand and respond to your competitors' business structure and strategies with GlobalData's detailed SWOT analysis. In this, the company's core strengths, weaknesses, opportunities and threats are analyzed, providing you with an up to date objective view of the company.

- Examine potential investment and acquisition targets with this report's detailed insight into the company's strategic, business and operational performance.

Note: Some sections may be missing if data is unavailable for the company.

Read More

Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications


Table of Contents

Table of Contents 3

List of Tables 4

Section 1-About the Company 5

Lego A/S-Key Facts 5

Lego A/S-Key Employees 6

Lego A/S-Key Employee Biographies 7

Lego A/S-Major Products and Services 8

Lego A/S-History 9

Lego A/S-Company Statement 11

Lego A/S-Locations And Subsidiaries 14

Head Office 14

Other Locations & Subsidiaries 14

Section 2-Company Analysis 16

Company Overview 16

Lego A/S-Business Description 17

Lego A/S-Corporate Strategy 18

Lego A/S-SWOT Analysis 19

SWOT Analysis-Overview 19

Lego A/S-Strengths 19

Lego A/S-Weaknesses 20

Lego A/S-Opportunities 21

Lego A/S-Threats 22

Lego A/S-Key Competitors 23

Section 3-Company's Recent Developments 24

Sep 04, 2018: The LEGO Group reports stable revenues for the first half of 2018[Company PR : CPG-Lego A/S] 24

Sep 04, 2018: The LEGO Group reports stable revenues for the first half of 2018[Company PR : CPG-Lego A/S] 28

Sep 08, 2017: Denmark's Lego to undergo streamlining with 1,400 job cuts 32

Sep 08, 2017: Denmark's Lego to undergo streamlining with 1,400 job cuts 33

Sep 08, 2017: Denmark's Lego to undergo streamlining with 1,400 job cuts 34

Apr 02, 2017: LEGO announces new executive leadership team 35

Section 4-Appendix 36

Methodology 36

About GlobalData 36

Contact Us 36

Disclaimer 36

List of Tables

Lego A/S, Key Facts 5

Lego A/S, Key Employees 6

Lego A/S, Key Employee Biographies 7

Lego A/S, Major Products and Services 8

Lego A/S, History 9

Lego A/S, Subsidiaries 14

Lego A/S, Key Competitors 23

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Lego AS, SWOT analysis, SWOT, Strengths, Weaknesses, Opportunities, Threats, Corporate Strategy, Overview, Key Manufacturing Facilities, Key Information, Overview, Business Description, Major Products and Services, Brands, History, Key Employees, Key Employee Biographies, Key Operational Heads, Locations And Subsidiaries, Competitors, Company Statement.

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