Toys & Games in Australia

Toys & Games in Australia

  • Products Id :- OHME7619
  • |
  • Pages: 31
  • |
  • |
  • |
  Request for Sample Report
  Request A Quote

Executive Summary

Toys & Games in Australia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Findings

Save time carrying out entry-level research by identifying the size, growth, and leading players in the toys & games market in Australia

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the toys & games market in Australia

Leading company profiles reveal details of key toys & games market players' global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Australia toys & games market with five year forecasts


Essential resource for top-line data and analysis covering the Australia toys & games market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Reasons To Buy

What was the size of the Australia toys & games market by value in 2015?

What will be the size of the Australia toys & games market in 2020?

What factors are affecting the strength of competition in the Australia toys & games market?

How has the market performed over the last five years?

How large is Australia's toys & games market in relation to its regional counterparts?

Key Highlights

The toys & games market includes retail sales of action figures, activity toys, dolls, games, infant and baby toys, miniature models, plush toys, puzzles, ride-on model toys, and toy vehicles. Any currency conversions used in the creation of this report have been calculated using constant 2015 annual average exchange rates.

The Australian toys & games market had total revenues of $933.4m in 2015, representing a compound annual growth rate (CAGR) of 2% between 2011 and 2015.

Other specialist retailers accounted for the largest proportion of sales in the Australian toys & games market in 2015. Sales through this channel generated $612.0m, equivalent to 65.6% of the market's overall value.

Online retail is growing rapidly in popularity in Australia and now accounts for almost 12% of all toys and games sales in value terms. This is thanks to the multi-channel approach of major player Toys 'R' Us, as well as the presence of Amazon.

Read More

Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications


Executive Summary

Market value

Market value forecast

Geography segmentation

Market rivalry

Market Overview

Market definition

Market analysis

Market Data

Market value

Market Segmentation

Geography segmentation

Market distribution

Market Outlook

Market value forecast

Five Forces Analysis


Buyer power

Supplier power

New entrants

Threat of substitutes

Degree of rivalry

Leading Companies, Inc.

Online Toys Australia

Toys "R" Us, Inc.


Macroeconomic Indicators

Country data


Industry associations

Related MarketLine research


About MarketLine

Figure 1: Australia toys & games market value: $ million, 2011-15

Figure 2: Australia toys & games market geography segmentation: % share, by value, 2015

Figure 3: Australia toys & games market distribution: % share, by value, 2015

Figure 4: Australia toys & games market value forecast: $ million, 2015-20

Figure 5: Forces driving competition in the toys & games market in Australia, 2015

Figure 6: Drivers of buyer power in the toys & games market in Australia, 2015

Figure 7: Drivers of supplier power in the toys & games market in Australia, 2015

Figure 8: Factors influencing the likelihood of new entrants in the toys & games market in Australia, 2015

Figure 9: Factors influencing the threat of substitutes in the toys & games market in Australia, 2015

Figure 10: Drivers of degree of rivalry in the toys & games market in Australia, 2015

Figure 11:, Inc.: revenues & profitability

Figure 12:, Inc.: assets & liabilities

Figure 13: Toys "R" Us, Inc. : revenues & profitability

Figure 14: Toys "R" Us, Inc. : assets & liabilities

Table 1: Australia toys & games market value: $ million, 2011-15

Table 2: Australia toys & games market geography segmentation: $ million, 2015

Table 3: Australia toys & games market distribution: % share, by value, 2015

Table 4: Australia toys & games market value forecast: $ million, 2015-20

Table 5:, Inc.: key facts

Table 6:, Inc.: key financials ($)

Table 7:, Inc.: key financial ratios

Table 8: Online Toys Australia: key facts

Table 9: Toys "R" Us, Inc. : key facts

Table 10: Toys "R" Us, Inc. : key financials ($)

Table 11: Toys "R" Us, Inc. : key financial ratios

Table 12: Toyworld : key facts

Table 13: Australia size of population (million), 2011-15

Table 14: Australia gdp (constant 2005 prices, $ billion), 2011-15

Table 15: Australia gdp (current prices, $ billion), 2011-15

Table 16: Australia inflation, 2011-15

Table 17: Australia consumer price index (absolute), 2011-15

Table 18: Australia exchange rate, 2011-15

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to sales [@], Inc., Online Toys Australia, Toys "R" Us, Inc., Toyworld

Toys & Games, Marketline, Australia

select a license

Single User License
USD 350 INR 22712
Site License
USD 700 INR 45423
Corporate User License
USD 1050 INR 68135



The report sent to us was on the point, and its information was quite extensive, well structured, and well researched. More importantly what we valued was your response time and professionalism. As a leading global consulting firm, our clients expect high quality deliverables in short periods of time, so a reliable research partner is essential. For the price that you have charged the quality of your services were exceptional. We look forward to continue our relationship with your team on future engagements....

This is with regards to your report on India PVC pipes and fitting market outlook industry outlook to 2019. This is a very well written report and accept my compliments on the same.... ...

I am pleased to see the very useful and productive information in the report..Very well structured great presentation reflect professionalism in your research studies....

While we still are studying and analysing your reports about Vietnam & Thailand, we would like to convey to your research team that they have done a very good job in compiling so much of information together. We hope to see more of such well researched reports. All the best & keep it up. ...

We would like to appreciate Ken Research for their great efforts and wonderful support in providing the Market Intelligence Report for ITPC. The information, statistics and research are well understandable and very clear to the point. We are happy with Ken research for their good client service, on-time delivery of the report and as said the report itself. Thank you Ken research for bringing the valuable output for us. We would be looking forward to have more research with you in the near future. Wish you a success in your business!...

Related Products in vertical
Ken Research Pvt. Ltd. Unit 14, Tower B3, Spaze I Tech Business Park, Sohna Road, sector 49
     Gurgaon, Haryana - 122001, India


Company Brochure

Engage with Us

sales [@]