Toys & Games in Brazil industry profile provides top-line qualitative and quantitative summary information including: market size (value 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Save time carrying out entry-level research by identifying the size, growth, and leading players in the toys & games market in Brazil
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the toys & games market in Brazil
Leading company profiles reveal details of key toys & games market players' global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Brazil toys & games market with five year forecasts
Essential resource for top-line data and analysis covering the Brazil toys & games market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
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What was the size of the Brazil toys & games market by value in 2015?
What will be the size of the Brazil toys & games market in 2020?
What factors are affecting the strength of competition in the Brazil toys & games market?
How has the market performed over the last five years?
How large is Brazil's toys & games market in relation to its regional counterparts?
The toys & games market includes retail sales of action figures, activity toys, dolls, games, infant and baby toys, miniature models, plush toys, puzzles, ride-on model toys, and toy vehicles. Any currency conversions used in the creation of this report have been calculated using constant 2015 annual average exchange rates.
The Brazilian toys & games market had total revenues of $2,930.8m in 2015, representing a compound annual growth rate (CAGR) of 7% between 2011 and 2015.
Other specialist retailers accounted for the largest proportion of sales in the Brazilian toys & games market in 2015. Sales through this channel generated $1,438.7m, equivalent to 49.1% of the market's overall value.
The third largest toy fair in the world and the largest in Latin America is held in Brazil annually. ABRIN, as it is known, happens once a year in the country and helps to drive growth and interest in this market.
Market value forecast
Market value forecast
Five Forces Analysis
Threat of substitutes
Degree of rivalry
Lojas Americanas S.A.
Ri Happy Brinquedos Ltda.
Wal-Mart Stores, Inc.
Related MarketLine research
Figure 1: Brazil toys & games market value: $ million, 2011-15
Figure 2: Brazil toys & games market geography segmentation: % share, by value, 2015
Figure 3: Brazil toys & games market distribution: % share, by value, 2015
Figure 4: Brazil toys & games market value forecast: $ million, 2015-20
Figure 5: Forces driving competition in the toys & games market in Brazil, 2015
Figure 6: Drivers of buyer power in the toys & games market in Brazil, 2015
Figure 7: Drivers of supplier power in the toys & games market in Brazil, 2015
Figure 8: Factors influencing the likelihood of new entrants in the toys & games market in Brazil, 2015
Figure 9: Factors influencing the threat of substitutes in the toys & games market in Brazil, 2015
Figure 10: Drivers of degree of rivalry in the toys & games market in Brazil, 2015
Figure 11: Lojas Americanas S.A. : revenues & profitability
Figure 12: Lojas Americanas S.A. : assets & liabilities
Figure 13: Wal-Mart Stores, Inc. : revenues & profitability
Figure 14: Wal-Mart Stores, Inc. : assets & liabilities
Table 1: Brazil toys & games market value: $ million, 2011-15
Table 2: Brazil toys & games market geography segmentation: $ million, 2015
Table 3: Brazil toys & games market distribution: % share, by value, 2015
Table 4: Brazil toys & games market value forecast: $ million, 2015-20
Table 5: Lojas Americanas S.A. : key facts
Table 6: Lojas Americanas S.A. : key financials ($)
Table 7: Lojas Americanas S.A. : key financials (BRL)
Table 8: Lojas Americanas S.A. : key financial ratios
Table 9: Ri Happy Brinquedos Ltda.: key facts
Table 10: Wal-Mart Stores, Inc. : key facts
Table 11: Wal-Mart Stores, Inc. : key financials ($)
Table 12: Wal-Mart Stores, Inc. : key financial ratios
Table 13: Brazil size of population (million), 2011-15
Table 14: Brazil gdp (constant 2005 prices, $ billion), 2011-15
Table 15: Brazil gdp (current prices, $ billion), 2011-15
Table 16: Brazil inflation, 2011-15
Table 17: Brazil consumer price index (absolute), 2011-15
Table 18: Brazil exchange rate, 2011-15
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