Toys & Games in China

Toys & Games in China

  • Products Id :- OHME7550
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  • Pages: 31
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Executive Summary

Toys & Games in China industry profile provides top-line qualitative and quantitative summary information including: market size (value 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Findings

Save time carrying out entry-level research by identifying the size, growth, and leading players in the toys & games market in China

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the toys & games market in China

Leading company profiles reveal details of key toys & games market players' global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the China toys & games market with five year forecasts


Essential resource for top-line data and analysis covering the China toys & games market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Reasons To Buy

What was the size of the China toys & games market by value in 2015?

What will be the size of the China toys & games market in 2020?

What factors are affecting the strength of competition in the China toys & games market?

How has the market performed over the last five years?

How large is China's toys & games market in relation to its regional counterparts?

Key Highlights

The toys & games market includes retail sales of action figures, activity toys, dolls, games, infant and baby toys, miniature models, plush toys, puzzles, ride-on model toys, and toy vehicles. Any currency conversions used in the creation of this report have been calculated using constant 2015 annual average exchange rates.

The Chinese toys & games market had total revenues of $15,878.7m in 2015, representing a compound annual growth rate (CAGR) of 17.4% between 2011 and 2015.

Other specialist retailers accounted for the largest proportion of sales in the Chinese toys & games market in 2015. Sales through this channel generated $9,699.9m, equivalent to 61.1% of the market's overall value.

Toys 'R' Us and Amazon are present in the market but overall, it exhibits a good degree of fragmentation with Chinese shoppers showing a preference for small scale specialists. This is aided by the ease with which traders can sell on Alibaba's platforms.

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Ankur Gupta, Head Marketing & Communications


Executive Summary

Market value

Market value forecast

Geography segmentation

Market rivalry

Market Overview

Market definition

Market analysis

Market Data

Market value

Market Segmentation

Geography segmentation

Market distribution

Market Outlook

Market value forecast

Five Forces Analysis


Buyer power

Supplier power

New entrants

Threat of substitutes

Degree of rivalry

Leading Companies, Inc. Inc


Toys "R" Us, Inc.

Macroeconomic Indicators

Country data


Industry associations

Related MarketLine research


About MarketLine

Figure 1: China toys & games market value: $ million, 2011-15

Figure 2: China toys & games market geography segmentation: % share, by value, 2015

Figure 3: China toys & games market distribution: % share, by value, 2015

Figure 4: China toys & games market value forecast: $ million, 2015-20

Figure 5: Forces driving competition in the toys & games market in China, 2015

Figure 6: Drivers of buyer power in the toys & games market in China, 2015

Figure 7: Drivers of supplier power in the toys & games market in China, 2015

Figure 8: Factors influencing the likelihood of new entrants in the toys & games market in China, 2015

Figure 9: Factors influencing the threat of substitutes in the toys & games market in China, 2015

Figure 10: Drivers of degree of rivalry in the toys & games market in China, 2015

Figure 11:, Inc.: revenues & profitability

Figure 12:, Inc.: assets & liabilities

Figure 13: Toys "R" Us, Inc. : revenues & profitability

Figure 14: Toys "R" Us, Inc. : assets & liabilities

Table 1: China toys & games market value: $ million, 2011-15

Table 2: China toys & games market geography segmentation: $ million, 2015

Table 3: China toys & games market distribution: % share, by value, 2015

Table 4: China toys & games market value forecast: $ million, 2015-20

Table 5:, Inc.: key facts

Table 6:, Inc.: key financials ($)

Table 7:, Inc.: key financial ratios

Table 8: Inc : key facts

Table 9: Lijiababy : key facts

Table 10: Toys "R" Us, Inc. : key facts

Table 11: Toys "R" Us, Inc. : key financials ($)

Table 12: Toys "R" Us, Inc. : key financial ratios

Table 13: China size of population (million), 2011-15

Table 14: China gdp (constant 2005 prices, $ billion), 2011-15

Table 15: China gdp (current prices, $ billion), 2011-15

Table 16: China inflation, 2011-15

Table 17: China consumer price index (absolute), 2011-15

Table 18: China exchange rate, 2011-15

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