Toys & Games in India

Toys & Games in India

  • Products Id :- OHME7561
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  • Pages: 30
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Executive Summary

Toys & Games in India industry profile provides top-line qualitative and quantitative summary information including: market size (value 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Findings

Save time carrying out entry-level research by identifying the size, growth, and leading players in the toys & games market in India

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the toys & games market in India

Leading company profiles reveal details of key toys & games market players' global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the India toys & games market with five year forecasts


Essential resource for top-line data and analysis covering the India toys & games market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Reasons To Buy

What was the size of the India toys & games market by value in 2015?

What will be the size of the India toys & games market in 2020?

What factors are affecting the strength of competition in the India toys & games market?

How has the market performed over the last five years?

How large is India's toys & games market in relation to its regional counterparts?

Key Highlights

The toys & games market includes retail sales of action figures, activity toys, dolls, games, infant and baby toys, miniature models, plush toys, puzzles, ride-on model toys, and toy vehicles. Any currency conversions used in the creation of this report have been calculated using constant 2015 annual average exchange rates.

The Indian toys & games market had total revenues of $2,282.9m in 2015, representing a compound annual growth rate (CAGR) of 12.4% between 2011 and 2015.

Other specialist retailers accounted for the largest proportion of sales in the Indian toys & games market in 2015. Sales through this channel generated $1,641.1m, equivalent to 71.9% of the market's overall value.

Specialists dominate this market and a lack of large chains illustrates the fragmentation seen in this market. Hamleys is a world-renowned brand and has targeted India for growth. It currently operates 22 stores in the country so may have the potential to become a large-scale chain.

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Ankur Gupta, Head Marketing & Communications


Executive Summary

Market value

Market value forecast

Geography segmentation

Market rivalry

Market Overview

Market definition

Market analysis

Market Data

Market value

Market Segmentation

Geography segmentation

Market distribution

Market Outlook

Market value forecast

Five Forces Analysis


Buyer power

Supplier power

New entrants

Threat of substitutes

Degree of rivalry

Leading Companies

Flipkart Internet Private Limited

The Hamleys Group Ltd

HOORAY Retail Pvt Ltd

Reliance Industries Limited

Macroeconomic Indicators

Country data


Industry associations

Related MarketLine research


About MarketLine

Figure 1: India toys & games market value: $ million, 2011-15

Figure 2: India toys & games market geography segmentation: % share, by value, 2015

Figure 3: India toys & games market distribution: % share, by value, 2015

Figure 4: India toys & games market value forecast: $ million, 2015-20

Figure 5: Forces driving competition in the toys & games market in India, 2015

Figure 6: Drivers of buyer power in the toys & games market in India, 2015

Figure 7: Drivers of supplier power in the toys & games market in India, 2015

Figure 8: Factors influencing the likelihood of new entrants in the toys & games market in India, 2015

Figure 9: Factors influencing the threat of substitutes in the toys & games market in India, 2015

Figure 10: Drivers of degree of rivalry in the toys & games market in India, 2015

Figure 11: Reliance Industries Limited : revenues & profitability

Figure 12: Reliance Industries Limited : assets & liabilities

Table 1: India toys & games market value: $ million, 2011-15

Table 2: India toys & games market geography segmentation: $ million, 2015

Table 3: India toys & games market distribution: % share, by value, 2015

Table 4: India toys & games market value forecast: $ million, 2015-20

Table 5: Flipkart Internet Private Limited: key facts

Table 6: The Hamleys Group Ltd : key facts

Table 7: HOORAY Retail Pvt Ltd: key facts

Table 8: Reliance Industries Limited : key facts

Table 9: Reliance Industries Limited : key financials ($)

Table 10: Reliance Industries Limited : key financials (Rs.)

Table 11: Reliance Industries Limited : key financial ratios

Table 12: India size of population (million), 2011-15

Table 13: India gdp (constant 2005 prices, $ billion), 2011-15

Table 14: India gdp (current prices, $ billion), 2011-15

Table 15: India inflation, 2011-15

Table 16: India consumer price index (absolute), 2011-15

Table 17: India exchange rate, 2011-15

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Flipkart Internet Private Limited, The Hamleys Group Ltd, HOORAY Retail Pvt Ltd, Reliance Industries Limited

Toys & Games, Marketline, India

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