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Toys & Games in South Africa industry profile provides top-line qualitative and quantitative summary information including: market size (value 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Save time carrying out entry-level research by identifying the size, growth, and leading players in the toys & games market in South Africa
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the toys & games market in South Africa
Leading company profiles reveal details of key toys & games market players' global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the South Africa toys & games market with five year forecasts
Essential resource for top-line data and analysis covering the South Africa toys & games market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
Reasons To Buy
What was the size of the South Africa toys & games market by value in 2015?
What will be the size of the South Africa toys & games market in 2020?
What factors are affecting the strength of competition in the South Africa toys & games market?
How has the market performed over the last five years?
How large is South Africa's toys & games market in relation to its regional counterparts?
The toys & games market includes retail sales of action figures, activity toys, dolls, games, infant and baby toys, miniature models, plush toys, puzzles, ride-on model toys, and toy vehicles. Any currency conversions used in the creation of this report have been calculated using constant 2015 annual average exchange rates.
The South African toys & games market had total revenues of $194.6m in 2015, representing a compound annual growth rate (CAGR) of 6.6% between 2011 and 2015.
Other specialist retailers accounted for the largest proportion of sales in the South African toys & games market in 2015. Sales through this channel generated $140.9m, equivalent to 72.4% of the market's overall value.
A weakening Rand exchange rate puts upward pressure on retailers with high import content, so the market is expected to see lower growth in the forecast period.
Market value forecast
Market value forecast
Five Forces Analysis
Threat of substitutes
Degree of rivalry
The Hamleys Group Ltd
Toys "R" Us, Inc.
Related MarketLine research
Figure 1: South Africa toys & games market value: $ million, 2011-15
Figure 2: South Africa toys & games market geography segmentation: % share, by value, 2015
Figure 3: South Africa toys & games market distribution: % share, by value, 2015
Figure 4: South Africa toys & games market value forecast: $ million, 2015-20
Figure 5: Forces driving competition in the toys & games market in South Africa, 2015
Figure 6: Drivers of buyer power in the toys & games market in South Africa, 2015
Figure 7: Drivers of supplier power in the toys & games market in South Africa, 2015
Figure 8: Factors influencing the likelihood of new entrants in the toys & games market in South Africa, 2015
Figure 9: Factors influencing the threat of substitutes in the toys & games market in South Africa, 2015
Figure 10: Drivers of degree of rivalry in the toys & games market in South Africa, 2015
Figure 11: Toys "R" Us, Inc. : revenues & profitability
Figure 12: Toys "R" Us, Inc. : assets & liabilities
Table 1: South Africa toys & games market value: $ million, 2011-15
Table 2: South Africa toys & games market geography segmentation: $ million, 2015
Table 3: South Africa toys & games market distribution: % share, by value, 2015
Table 4: South Africa toys & games market value forecast: $ million, 2015-20
Table 5: The Hamleys Group Ltd : key facts
Table 6: Toy Kingdom: key facts
Table 7: Toy Zone : key facts
Table 8: Toys "R" Us, Inc. : key facts
Table 9: Toys "R" Us, Inc. : key financials ($)
Table 10: Toys "R" Us, Inc. : key financial ratios
Table 11: South Africa size of population (million), 2011-15
Table 12: South Africa gdp (constant 2005 prices, $ billion), 2011-15
Table 13: South Africa gdp (current prices, $ billion), 2011-15
Table 14: South Africa inflation, 2011-15
Table 15: South Africa consumer price index (absolute), 2011-15
Table 16: South Africa exchange rate, 2011-15
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The Hamleys Group Ltd, Toy Kingdom, Toy Zone, Toys "R" Us, Inc.
Toys & Games, Marketline, South Africa