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Toys and Games in Switzerland

Toys and Games in Switzerland


  • Products Id :- TGCH
  • |
  • Pages: 38
  • |
  • June 2017
  • |
  • |
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Executive Summary

Overall toys and games recorded a poor performance throughout 2016. Declining unit prices, resulting in increased cross-border shopping, put further pressure on total value sales. Despite a moderate demand for traditional toys and games, the decrease in video games sales, attributed to low console sales, dampened overall toys and games value sales.

Euromonitor International's Toys and Games in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market-be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Toys and Games market;

Pinpoint growth sectors and identify factors driving change;

Understand the competitive environment, the market's major players and leading brands;

Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.



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Ken Research
Ankur Gupta, Head Marketing & Communications
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TOYS AND GAMES IN SWITZERLAND

Euromonitor International

June 2017

LIST OF CONTENTS AND TABLES

Executive Summary

Toys and Games Perform Weakly in 2016

Despite the Market Struggling, Electronic Toys Are in Demand

Multinationals Dominate in Toys and Games

Internet Retailing Remains on the Rise

Modest Growth Is Expected Throughout the Forecast Period

Key Trends and Developments

the Higher Birth Rate in Switzerland Has A Positive Impact on Toys and Games

Digital Gaming Boosts Internet Retailing Sales

Market Data

Table 1 Sales of Toys and Games by Category: Value 2011-2016

Table 2 Sales of Toys and Games by Category: % Value Growth 2011-2016

Table 3 NBO Company Shares of Toys and Games: % Value 2012-2016

Table 4 LBN Brand Shares of Toys and Games: % Value 2013-2016

Table 5 Distribution of Toys and Games by Format: % Value 2011-2016

Table 6 Forecast Sales of Toys and Games by Category: Value 2016-2021

Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2016-2021

Sources

Summary 1 Research Sources

Lego Schweiz AG in Toys and Games (switzerland)

Strategic Direction

Key Facts

Summary 2 LEGO Schweiz AG: Key Facts

Competitive Positioning

Summary 3 LEGO Schweiz AG: Competitive Position 2016

Toys 'r' US AG in Toys and Games (switzerland)

Strategic Direction

Key Facts

Summary 4 Toys "R" Us AG: Key Facts

Summary 5 Toys "R" Us AG: Operational Indicators

Company Background

Internet Strategy

Private Label

Summary 6 Toys "R" Us AG: Private Label Portfolio

Competitive Positioning

Summary 7 Toys "R" Us AG: Competitive Position 2016

Headlines

Trends

Competitive Landscape

Prospects

Licensing

Category Data

Table 8 Sales of Traditional Toys and Games by Category: Value 2011-2016

Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2011-2016

Table 10 Sales of Traditional Toys and Games by Demographic: % Value 2011-2016

Table 11 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2011-2016

Table 12 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2011-2016

Table 13 NBO Company Shares of Traditional Toys and Games: % Value 2012-2016

Table 14 LBN Brand Shares of Traditional Toys and Games: % Value 2013-2016

Table 15 Distribution of Traditional Toys and Games by Format: % Value 2011-2016

Table 16 Forecast Sales of Traditional Toys and Games by Category: Value 2016-2021

Table 17 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2016-2021

Table 18 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2016-2021

Table 19 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 20 Sales of Video Games by Category: Value 2011-2016

Table 21 Sales of Video Games by Category: % Value Growth 2011-2016

Table 22 NBO Company Shares of Video Games: % Value 2012-2016

Table 23 LBN Brand Shares of Video Games: % Value 2013-2016

Table 24 NBO Company Shares of Video Games Hardware: % Value 2012-2016

Table 25 LBN Brand Shares of Video Games Hardware: % Value 2013-2016

Table 26 NBO Company Shares of Video Games Software: % Value 2012-2016

Table 27 LBN Brand Shares of Video Games Software: % Value 2013-2016

Table 28 Distribution of Video Games by Format: % Value 2011-2016

Table 29 Distribution of Video Games Hardware by Format: % Value 2011-2016

Table 30 Distribution of Video Games Software by Format: % Value 2011-2016

Table 31 Distribution of Video Games Software (Physical) by Format: % Value 2011-2016

Table 32 Distribution of Video Games Software (Digital) by Format: % Value 2011-2016

Table 33 Forecast Sales of Video Games by Category: Value 2016-2021

Table 34 Forecast Sales of Video Games by Category: % Value Growth 2016-2021

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