Toys & Games in Turkey

Toys & Games in Turkey

  • Products Id :- OHME7716
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  • Pages: 28
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Executive Summary

Toys & Games in Turkey industry profile provides top-line qualitative and quantitative summary information including: market size (value 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Findings

Save time carrying out entry-level research by identifying the size, growth, and leading players in the toys & games market in Turkey

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the toys & games market in Turkey

Leading company profiles reveal details of key toys & games market players' global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Turkey toys & games market with five year forecasts


Essential resource for top-line data and analysis covering the Turkey toys & games market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Reasons To Buy

What was the size of the Turkey toys & games market by value in 2015?

What will be the size of the Turkey toys & games market in 2020?

What factors are affecting the strength of competition in the Turkey toys & games market?

How has the market performed over the last five years?

How large is Turkey's toys & games market in relation to its regional counterparts?

Key Highlights

The toys & games market includes retail sales of action figures, activity toys, dolls, games, infant and baby toys, miniature models, plush toys, puzzles, ride-on model toys, and toy vehicles. Any currency conversions used in the creation of this report have been calculated using constant 2015 annual average exchange rates.

The Turkish toys & games market had total revenues of $626.0m in 2015, representing a compound annual growth rate (CAGR) of 9.6% between 2011 and 2015.

Other specialist retailers accounted for the largest proportion of sales in the Turkish toys & games market in 2015. Sales through this channel generated $392.9m, equivalent to 62.8% of the market's overall value.

In 2015, the Ministry of Custom and Trade established a retail information system (PERBIS), a single authority that will govern the activities of retail enterprise. This law sets out principles, rules and administrative penalties to standardize the retail trade and prevent unfair competition. A more competitive market could suit consumers by increasing price competition. This may aid market growth in volume terms, but has the potential to bring down prices.

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Ken Research
Ankur Gupta, Head Marketing & Communications


Executive Summary

Market value

Market value forecast

Geography segmentation

Market rivalry

Market Overview

Market definition

Market analysis

Market Data

Market value

Market Segmentation

Geography segmentation

Market distribution

Market Outlook

Market value forecast

Five Forces Analysis


Buyer power

Supplier power

New entrants

Threat of substitutes

Degree of rivalry

Leading Companies

Adore Oyuncak

D-Market Elektronik Hizmetler

Migros Ticaret TAS

Macroeconomic Indicators

Country data


Industry associations

Related MarketLine research


About MarketLine

Figure 1: Turkey toys & games market value: $ million, 2011-15

Figure 2: Turkey toys & games market geography segmentation: % share, by value, 2015

Figure 3: Turkey toys & games market distribution: % share, by value, 2015

Figure 4: Turkey toys & games market value forecast: $ million, 2015-20

Figure 5: Forces driving competition in the toys & games market in Turkey, 2015

Figure 6: Drivers of buyer power in the toys & games market in Turkey, 2015

Figure 7: Drivers of supplier power in the toys & games market in Turkey, 2015

Figure 8: Factors influencing the likelihood of new entrants in the toys & games market in Turkey, 2015

Figure 9: Factors influencing the threat of substitutes in the toys & games market in Turkey, 2015

Figure 10: Drivers of degree of rivalry in the toys & games market in Turkey, 2015

Figure 11: Migros Ticaret TAS: revenues & profitability

Figure 12: Migros Ticaret TAS: assets & liabilities

Table 1: Turkey toys & games market value: $ million, 2011-15

Table 2: Turkey toys & games market geography segmentation: $ million, 2015

Table 3: Turkey toys & games market distribution: % share, by value, 2015

Table 4: Turkey toys & games market value forecast: $ million, 2015-20

Table 5: Adore Oyuncak: key facts

Table 6: D-Market Elektronik Hizmetler: key facts

Table 7: Migros Ticaret TAS: key facts

Table 8: Migros Ticaret TAS: key financials ($)

Table 9: Migros Ticaret TAS: key financials (TL)

Table 10: Migros Ticaret TAS: key financial ratios

Table 11: Turkey size of population (million), 2011-15

Table 12: Turkey gdp (constant 2005 prices, $ billion), 2011-15

Table 13: Turkey gdp (current prices, $ billion), 2011-15

Table 14: Turkey inflation, 2011-15

Table 15: Turkey consumer price index (absolute), 2011-15

Table 16: Turkey exchange rate, 2011-15

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Adore Oyuncak, D-Market Elektronik Hizmetler, Migros Ticaret TAS

Toys & Games, Marketline, Turkey

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