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Value sales of video games outweighed those of traditional toys and games since 2014 and maintained double-digit growth in 2016. Video games software dominated value sales thanks to the popularity of smartphones and tablets as well as affordable internet data prices. Technology made it easy for consumers to download online games to play any time via their personal gadgets. This created a huge boost to sales of software and in-app purchases.
Euromonitor International's Video Games in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market-be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Video Games Hardware, Video Games Software.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Video Games market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
VIDEO GAMES IN THAILAND
LIST OF CONTENTS AND TABLES
Table 1 Sales of Video Games by Category: Value 2011-2016
Table 2 Sales of Video Games by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Video Games: % Value 2012-2016
Table 4 LBN Brand Shares of Video Games: % Value 2013-2016
Table 5 NBO Company Shares of Video Games Hardware: % Value 2012-2016
Table 6 LBN Brand Shares of Video Games Hardware: % Value 2013-2016
Table 7 NBO Company Shares of Video Games Software: % Value 2012-2016
Table 8 LBN Brand Shares of Video Games Software: % Value 2013-2016
Table 9 Distribution of Video Games by Format: % Value 2011-2016
Table 10 Distribution of Video Games Hardware by Format: % Value 2011-2016
Table 11 Distribution of Video Games Software by Format: % Value 2011-2016
Table 12 Distribution of Video Games Software (Physical) by Format: % Value 2011-2016
Table 13 Distribution of Video Games Software (Digital) by Format: % Value 2011-2016
Table 14 Forecast Sales of Video Games by Category: Value 2016-2021
Table 15 Forecast Sales of Video Games by Category: % Value Growth 2016-2021
Strong Positive Demand Remains for Toys and Games in 2016
Innovation Is Key To Traditional Toys and Games
Top Positions Change Within Toys and Games in 2016
Internet Retailing Grows Rapidly But Store-based Retailing Continues To Dominate
Positive Demand Expected for Toys and Games in Forecast Period
Key Trends and Developments
Positive Economic Indicators But Negative Birth Rate
Store-based Retailing Maintains Dominance But Internet Retailing Sees Significant Growth
Table 16 Sales of Toys and Games by Category: Value 2011-2016
Table 17 Sales of Toys and Games by Category: % Value Growth 2011-2016
Table 18 NBO Company Shares of Toys and Games: % Value 2012-2016
Table 19 LBN Brand Shares of Toys and Games: % Value 2013-2016
Table 20 Distribution of Toys and Games by Format: % Value 2011-2016
Table 21 Forecast Sales of Toys and Games by Category: Value 2016-2021
Table 22 Forecast Sales of Toys and Games by Category: % Value Growth 2016-2021
Summary 1 Research Sources