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Lamar Advertising Company (LAMR)-Financial and Strategic SWOT Analysis Review

Lamar Advertising Company (LAMR)-Financial and Strategic SWOT Analysis Review

  • Products Id :- GDBCS30872FSA
  • |
  • Pages: 35
  • |
  • September 2016
  • |
  • |
  Request for Sample Report

Executive Summary

Lamar Advertising Company (LAMR)-Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company's businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company's key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.

The profile contains critical company information including:

Business description-A detailed description of the company's operations and business divisions.

Corporate strategy-Analyst's summarization of the company's business strategy.

SWOT Analysis-A detailed analysis of the company's strengths, weakness, opportunities and threats.

Company history-Progression of key events associated with the company.

Major products and services-A list of major products, services and brands of the company.

Key competitors-A list of key competitors to the company.

Key employees-A list of the key executives of the company.

Executive biographies-A brief summary of the executives' employment history.

Key operational heads-A list of personnel heading key departments/functions.

Important locations and subsidiaries-A list and contact details of key locations and subsidiaries of the company.

Detailed financial ratios for the past five years-The latest financial ratios derived from the annual financial statements published by the company with 5 years history.

Interim ratios for the last five interim periods-The latest financial ratios derived from the quarterly/semi-annual financial statements published by the company for 5 interims history.


Lamar Advertising Company (Lamar) is an outdoor advertising company that owns and operates outdoor advertising and logo sign displays. Through partnering with individuals and businesses, the company leases space for advertising on billboards, buses, shelters, benches, logo plates and in airport terminals. It also offers fully integrated services ranging from ad copy production to placement and maintenance. Lamar also leases space on digital billboards on major traffic arteries and city streets. The company serves customers in restaurants, service, health care, retailers, entertainment/sports automotive, gaming, education, financial, telecommunications, and real estate industries in the US, Canada, and Puerto Rico. Lamar is headquartered in Baton Rouge, Louisiana, the US.

Key benefits of buying this profile include:

You get detailed information about the company and its operations to identify potential customers and suppliers.

The profile analyzes the company's business structure, operations, major products and services, prospects, locations and subsidiaries, key executives and their biographies and key competitors.

Understand and respond to your competitors' business structure and strategies, and capitalize on their weaknesses. Stay up to date on the major developments affecting the company.

The company's core strengths and weaknesses and areas of development or decline are analyzed and presented in the profile objectively. Recent developments in the company covered in the profile help you track important events.

Equip yourself with information that enables you to sharpen your strategies and transform your operations profitably.

Opportunities that the company can explore and exploit are sized up and its growth potential assessed in the profile. Competitive and/or technological threats are highlighted.

Scout for potential investments and acquisition targets, with detailed insight into the companies' strategic, financial and operational performance.

Financial ratio presented for major public companies in the profile include the revenue trends, profitability, growth, margins and returns, liquidity and leverage, financial position and efficiency ratios.

Gain key insights into the company for academic or business research.

Key elements such as SWOT analysis, corporate strategy and financial ratios and charts are incorporated in the profile to assist your academic or business research needs.

Note: Some sections may be missing if data is unavailable for the company

Table of Contents

Table of Contents 2

List of Tables 4

List of Figures 5

Section 1-About the Company 6

Lamar Advertising Company-Key Facts 6

Lamar Advertising Company-Key Employees 7

Lamar Advertising Company-Key Employee Biographies 8

Lamar Advertising Company-Key Operational Employees 9

Lamar Advertising Company-Major Products and Services 10

Lamar Advertising Company-History 11

Lamar Advertising Company-Company Statement 13

Lamar Advertising Company-Locations And Subsidiaries 15

Head Office 15

Other Locations & Subsidiaries 15

Section 2-Company Analysis 17

Lamar Advertising Company-Business Description 17

Lamar Advertising Company-Corporate Strategy 18

Lamar Advertising Company-SWOT Analysis 19

SWOT Analysis-Overview 19

Lamar Advertising Company-Strengths 19

Strength-Acquisition of Alliance Airport Advertising 19

Strength-Expansion of Footprint in New York 19

Strength-Renewal of Contract with BC Transit 19

Strength-Operational Performance 19

Lamar Advertising Company-Weaknesses 20

Weakness-Patent Infringements 20

Lamar Advertising Company-Opportunities 21

Opportunity-Advertising on Flatiron Flyer 21

Opportunity-Reinforcement of Presence in the US 21

Opportunity-Increase in Adspending: the US 21

Opportunity-Prospects for Growth in Demand for Retail Services: the US 21

Lamar Advertising Company-Threats 22

Threat-Market Conditions 22

Threat-Consolidation in Industries 22

Threat-Regulations 22

Lamar Advertising Company-Key Competitors 23

Section 3-Company Financial Ratios 24

Financial Ratios-Capital Market Ratios 24

Financial Ratios-Annual Ratios 25

Performance Chart 27

Financial Performance 27

Financial Ratios-Interim Ratios 28

Financial Ratios-Ratio Charts 29

Lamar Advertising Company, Recent Deals Summary 30

Section 4-Appendix 31

Methodology 31

Ratio Definitions 31

About GlobalData 35

Contact Us 35

Disclaimer 35

List of Figures

Lamar Advertising Company, Performance Chart (2011-2015) 27

Lamar Advertising Company, Ratio Charts 29

List of Tables

Lamar Advertising Company, Key Facts 6

Lamar Advertising Company, Key Employees 7

Lamar Advertising Company, Key Employee Biographies 8

Lamar Advertising Company, Key Operational Employees 9

Lamar Advertising Company, Major Products and Services 10

Lamar Advertising Company, History 11

Lamar Advertising Company, Subsidiaries 15

Lamar Advertising Company, Key Competitors 23

Lamar Advertising Company, Ratios based on current share price 24

Lamar Advertising Company, Annual Ratios 25

Lamar Advertising Company, Interim Ratios 28

Lamar Advertising Company, Recent Deals Summary 30

Currency Codes 31

Capital Market Ratios 31

Equity Ratios 32

Profitability Ratios 32

Cost Ratios 33

Liquidity Ratios 33

Leverage Ratios 34

Efficiency Ratios 34

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Lamar Advertising Company, SWOT analysis, SWOT, Strengths, Weaknesses, Opportunities, Threats, Corporate Strategy, Key Ratios, Share Data, Performance, Financial Performance, Overview, Business Description, Major Product, Brands, History,Key Employees, Key Operational Heads, Strategy, Key Competitors, Company Statement, Capital Market Ratios, Financial Ratios, Annual Ratios, Interim Ratios, Ratio Charts

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