Media in Brazil

Media in Brazil


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Executive Summary

Media in Brazil

Summary

Media in Brazil industry profile provides top-line qualitative and quantitative summary information including: market size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis

Essential resource for top-line data and analysis covering the Brazil media market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key highlights

- The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.

- The Brazilian media industry had total revenues of USD 23.3bn in 2017, representing a compound annual growth rate (CAGR) of 5.7% between 2013 and 2017.

- The broadcasting & cable TV segment was the industry's most lucrative in 2017, with total revenues of USD 15.6bn, equivalent to 67% of the industry's overall value.

- Smart TV penetration in Brazil is still rather weak and is expected to reach 36% by 2019. This is primarily due to a relatively low internet penetration rate, which stands at around 66%. This stifles competition from substitutes like Netflix and helps to maintain growth.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Brazil

- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Brazil

- Leading company profiles reveal details of key media market players' global operations and financial performance

- Add weight to presentations and pitches by understanding the future growth prospects of the Brazil media market with five year forecasts

Reasons to buy

- What was the size of the Brazil media market by value in 2017?

- What will be the size of the Brazil media market in 2022?

- What factors are affecting the strength of competition in the Brazil media market?

- How has the market performed over the last five years?

- What are the main segments that make up Brazil's media market?



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Table of Contents

Executive Summary 2

Market value 2

Market value forecast 2

Category segmentation 2

Geography segmentation 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 9

Market value 9

Market Segmentation 10

Category segmentation 10

Geography segmentation 11

Market Outlook 12

Market value forecast 12

Five Forces Analysis 13

Summary 13

Buyer power 15

Supplier power 17

New entrants 19

Threat of substitutes 21

Degree of rivalry 23

Leading Companies 25

Downtown Filmes 25

Havas Media Group 26

Rede Globo 27

SOMOS Educacao 28

Macroeconomic Indicators 31

Country data 31

Methodology 33

Industry associations 34

Related MarketLine research 34

Appendix 35

About MarketLine 35

List of Figures

Figure 1: Brazil media industry value: USD billion, 2013-17

Figure 2: Brazil media industry category segmentation: % share, by value, 2017

Figure 3: Brazil media industry geography segmentation: % share, by value, 2017

Figure 4: Brazil media industry value forecast: USD billion, 2017-22

Figure 5: Forces driving competition in the media industry in Brazil, 2017

Figure 6: Drivers of buyer power in the media industry in Brazil, 2017

Figure 7: Drivers of supplier power in the media industry in Brazil, 2017

Figure 8: Factors influencing the likelihood of new entrants in the media industry in Brazil, 2017

Figure 9: Factors influencing the threat of substitutes in the media industry in Brazil, 2017

Figure 10: Drivers of degree of rivalry in the media industry in Brazil, 2017

Figure 11: SOMOS Educacao: revenues & profitability

Figure 12: SOMOS Educacao: assets & liabilities

List of Tables

Table 1: Brazil media industry value: USD billion, 2013-17

Table 2: Brazil media industry category segmentation: USD billion, 2017

Table 3: Brazil media industry geography segmentation: USD billion, 2017

Table 4: Brazil media industry value forecast: USD billion, 2017-22

Table 5: Downtown Filmes: key facts

Table 6: Havas Media Group: key facts

Table 7: Rede Globo: key facts

Table 8: SOMOS Educacao: key facts

Table 9: SOMOS Educacao: key financials (USD )

Table 10: SOMOS Educacao: key financials (BRL)

Table 11: SOMOS Educacao: key financial ratios

Table 12: Brazil size of population (million), 2013-17

Table 13: Brazil gdp (constant 2005 prices, USD billion), 2013-17

Table 14: Brazil gdp (current prices, USD billion), 2013-17

Table 15: Brazil inflation, 2013-17

Table 16: Brazil consumer price index (absolute), 2013-17

Table 17: Brazil exchange rate, 2013-17

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