Media Market Global Briefing 2017

Media Market Global Briefing 2017


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  • Pages: 35
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Executive Summary

The word 'media' refers to the technology by which information is delivered to an audience. The media industry consists of businesses that produce and distribute television and radio programs, motion pictures, and commercials along with video and audio recordings, games and publishing. Media plays an important role in making the world a global village and reducing the communication gaps. Media is considered as a source of/channel for information, education, entertainment and advertising.

The Americas was the largest region in the media market in 2016, accounting for 37% market share. The Americas is the largest market because of high internet penetration, access to smart phone devices and high magazines and newspaper readership. Asia was the second largest region accounting for $32% market share. Europe was the third largest region accounting for 26% market share.

The newspaper industry is currently experiencing significant transformations with the advent of new technologies. The new technologies are providing a multitude of new platforms to disseminate news content in exciting and innovative ways. Publishers of newspapers and news media have changed their distribution approaches by introducing digital offers and services which can cater the needs of the consumers.



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Media Market Characteristics 4

Media Market Historic Growth 5

Drivers of the Market 5

Restraints on the Market 6

Media Market Forecast 7

Drivers of the Market 7

Restraints on the Market 8

Media Market Comparison With Other Markets 9

Media Market Historic and Forecast Growth Comparison With Other Markets 11

Media Market Segmentation 13

Global Media Market, Split By Segments, 2016, $ Billion 13

TV and Radio Broadcasting 14

Print Media 14

Website 14

Film And Music 14

Information Services 14

Global Media Market, Historic And Forecast Growth Rate, By Segment, 2012-2020 15

Media Market Geography Split 16

Global Media Market Size, Split By Region, 2016 16

Media Market Competitors 18

Google Inc. 19

Comcast Corporation 20

The Walt Disney Company 20

DirecTV 21

Time Warner 21

21st Century Fox, Inc. 22

Media Market Key Mergers and Acquisitions 24

Media Market Trends and Strategies 26

Newspaper Digitization 26

Shift To Digital Books and Magazines 26

Transition To Digital Broadcasting 26

Big Data Driving Growth 26

Growth Of Audio Books 27

Virtual Reality in Filmmaking 27

Appendix 28

NAICS Definitions Of Industry Covered In This Report 28

Research Methodology 31

Abbreviations 31

Currencies 31

Research Inquiries 31

The Business Research Company 31

Figure 1: Global Media Market, Historic Market Size, 2012-2016, $ Billion 5

Figure 2: Global Media Market, Forecast Market Size, 2016-2020, $ Billion 7

Figure 3: Global Media Market Value, Comparison With Other Markets, 2016, $ Billion 9

Figure 4: Global Media Market, Historic and Forecast Growth Rate, Comparison With Other Industries, 2012-2020, Percentage (%) 11

Figure 5: Global Media Market, Split By Segments, 2016, $ Billion 13

Figure 6: G lobal Media Market, Historic And Forecast Growth Rate, By Segment, 2012-2020 15

Figure 7: Global Media Market, Split By Region, 2016, $ Billion 16

Figure 8: Global Media Market, Key Competitor Estimated Market Shares, 2016, Percentage(%) 18

Table 1: Global Media Market, Historic Market Size, 2012-2016, $ Billion 5

Table 2: Global Media Market, Forecast Market Size, 2016-2020, $ Billion 7

Table 3: Global Media Market Value, Comparison With Other Markets, 2016, $ Billion 10

Table 4: Global Media Market, Historic and Forecast Growth Rate, Comparison With Other Industries, 2012-2020, Percentage (%) 11

Table 5: Global Media Market, Split By Segments, 2016, $ Billion 14

Table 6: Global Media Market, Split By Region, 2016, $ Billion 16

Table 7 : Global Media Market, Key Competitor Estimated Market Shares, 2016, Percentage(%) 19

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