Rakuten, Inc. (4755)-Financial and Strategic SWOT Analysis Review

Rakuten, Inc. (4755)-Financial and Strategic SWOT Analysis Review

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Executive Summary

Rakuten, Inc. (4755)-Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company's businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company's key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.

The profile contains critical company information including:

Business description-A detailed description of the company's operations and business divisions.

Corporate strategy-Analyst's summarization of the company's business strategy.

SWOT Analysis-A detailed analysis of the company's strengths, weakness, opportunities and threats.

Company history-Progression of key events associated with the company.

Major products and services-A list of major products, services and brands of the company.

Key competitors-A list of key competitors to the company.

Key employees-A list of the key executives of the company.

Executive biographies-A brief summary of the executives' employment history.

Key operational heads-A list of personnel heading key departments/functions.

Important locations and subsidiaries-A list and contact details of key locations and subsidiaries of the company.

Detailed financial ratios for the past five years-The latest financial ratios derived from the annual financial statements published by the company with 5 years history.

Interim ratios for the last five interim periods-The latest financial ratios derived from the quarterly/semi-annual financial statements published by the company for 5 interims history.


Rakuten, Inc. (Rakuten) is a technology company that provides various consumer and business services. It offers online book store, online golf course reservation, e-book, performance marketing, video streaming, and contents distribution services through Rakuten Ichiba Internet shopping mall, online cash back, travel booking, portal and digital contents sites. The company also sells advertisements in sites. Rakuten provides business services related to credit cards, banking and securities, online securities trading, life insurance, and electronic money over the Internet. It also offers messaging and communication, VoIP, MVNO, and bridal information services. The company operates in Asia Pacific, North America, South America, Europe, and other regions. Rakuten is headquartered in Tokyo, Japan.

Rakuten, Inc. Key Recent Developments

Aug 31, 2015: Rakuten and Marubeni Enter Business Alliance in Electricity Retailing for the Low Voltage Users

Key benefits of buying this profile include:

You get detailed information about the company and its operations to identify potential customers and suppliers.

The profile analyzes the company's business structure, operations, major products and services, prospects, locations and subsidiaries, key executives and their biographies and key competitors.

Understand and respond to your competitors' business structure and strategies, and capitalize on their weaknesses. Stay up to date on the major developments affecting the company.

The company's core strengths and weaknesses and areas of development or decline are analyzed and presented in the profile objectively. Recent developments in the company covered in the profile help you track important events.

Equip yourself with information that enables you to sharpen your strategies and transform your operations profitably.

Opportunities that the company can explore and exploit are sized up and its growth potential assessed in the profile. Competitive and/or technological threats are highlighted.

Scout for potential investments and acquisition targets, with detailed insight into the companies' strategic, financial and operational performance.

Financial ratio presented for major public companies in the profile include the revenue trends, profitability, growth, margins and returns, liquidity and leverage, financial position and efficiency ratios.

Gain key insights into the company for academic or business research.

Key elements such as SWOT analysis, corporate strategy and financial ratios and charts are incorporated in the profile to assist your academic or business research needs.

Note: Some sections may be missing if data is unavailable for the company

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Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications


Table of Contents

Table of Contents 2

List of Tables 4

List of Figures 5

Section 1-About the Company 6

Rakuten, Inc.-Key Facts 6

Rakuten, Inc.-Key Employees 7

Rakuten, Inc.-Key Employee Biographies 8

Rakuten, Inc.-Major Products and Services 9

Rakuten, Inc.-History 10

Rakuten, Inc.-Company Statement 21

Rakuten, Inc.-Locations And Subsidiaries 22

Head Office 22

Other Locations & Subsidiaries 22

Section 2-Company Analysis 24

Rakuten, Inc.-Business Description 24

Rakuten, Inc.-Corporate Strategy 25

Rakuten, Inc.-SWOT Analysis 26

SWOT Analysis-Overview 26

Rakuten, Inc.-Strengths 26

Strength-Broadening of Rakubin! 26

Strength-Enhancements to Tourism Business in Japan 26

Strength-Collaboration with Lawson 26

Strength-Acquisition of FXCM Asia Limited 26

Rakuten, Inc.-Weaknesses 27

Weakness-Operational Performance 27

Rakuten, Inc.-Opportunities 28

Opportunity-Prospects for Growth in Demand for API Integration 28

Opportunity-Increase in Demand for Consumer Goods: China 28

Opportunity-Demand for Fixed Rate Music Streaming Services: Japan 28

Opportunity-Launch of Rakuten ANA Mileage Club Card 28

Rakuten, Inc.-Threats 29

Threat-Security Breaches 29

Threat-Regulations 29

Threat-Operational Issues 29

Rakuten, Inc.-Key Competitors 30

Section 3-Company Financial Ratios 31

Financial Ratios-Capital Market Ratios 31

Financial Ratios-Annual Ratios 32

Performance Chart 34

Financial Performance 34

Financial Ratios-Interim Ratios 35

Financial Ratios-Ratio Charts 36

Rakuten, Inc., Recent Deals Summary 37

Section 4-Company's Recent Developments 38

Aug 31, 2015: Rakuten and Marubeni Enter Business Alliance in Electricity Retailing for the Low Voltage Users 38

Section 5-Appendix 39

Methodology 39

Ratio Definitions 39

About GlobalData 43

Contact Us 43

Disclaimer 43

List of Figures

Rakuten, Inc., Performance Chart (2011-2015) 34

Rakuten, Inc., Ratio Charts 36

List of Tables

Rakuten, Inc., Key Facts 6

Rakuten, Inc., Key Employees 7

Rakuten, Inc., Key Employee Biographies 8

Rakuten, Inc., Major Products and Services 9

Rakuten, Inc., History 10

Rakuten, Inc., Other Locations 22

Rakuten, Inc., Subsidiaries 22

Rakuten, Inc., Key Competitors 30

Rakuten, Inc., Ratios based on current share price 31

Rakuten, Inc., Annual Ratios 32

Rakuten, Inc., Interim Ratios 35

Rakuten, Inc., Recent Deals Summary 37

Currency Codes 39

Capital Market Ratios 39

Equity Ratios 40

Profitability Ratios 40

Cost Ratios 41

Liquidity Ratios 41

Leverage Ratios 42

Efficiency Ratios 42

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Rakuten, Inc., SWOT analysis, SWOT, Strengths, Weaknesses, Opportunities, Threats, Corporate Strategy, Key Ratios, Share Data, Performance, Financial Performance, Overview, Business Description, Major Product, Brands, History,Key Employees, Key Operational Heads, Strategy, Key Competitors, Company Statement, Capital Market Ratios, Financial Ratios, Annual Ratios, Interim Ratios, Ratio Charts

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