Key Trends in Culinary Tourism-Insight into the key trends in culinary tourism, the profile of culinary travelers and what the future holds for the industry
Summary
GlobalData's "Key Trends in Culinary Tourism", report analyses the culinary tourism segment, including a discussion on the types of consumers interested in gastronomy while traveling, how to target this market, what the future holds for the industry, as well as a deep dive into key trends in this tourism segment.
Globalization, coupled with a shift in cultural and economic influence from West to East, and the boom in travel flows around the world is resulting in consumers becoming increasingly familiar with different food cultures. Consumers are willing to experiment and try new products and ingredients which are perceived as exotic, especially when traveling abroad. This, coupled with the growing number of travelers seeking authentic and transformative travel experiences are driving the demand for culinary experiences globally, as gastronomy is seen as a tool to better understand culture and heritage.
Scope
- Trends such as gastronomy tours by locals and experts, street food and markets, cooking lessons, and home cooking and meal sharing are expected to remain highly influential within culinary tourism.
- Tour operators must tap into the culinary tourism trend by building packages around destinations that are globally known for their rich gastronomy and traditions as is the case with Italy, France, China, and Vietnam. to ensure the success of such offerings, operators must seek to combine the culinary tourism trend with other emerging Trends such as ecotourism, wellness, and cultural and adventure tourism. -Regions must embrace their culinary history and incorporate gastronomy in their tourism offerings. In particular, countries with rich culinary traditions should focus on the development of culinary tourism and provide incentives for local businesses to invest in this tourist segment.
Reasons to buy
- This report provides readers with insight into culinary tourism, a rapidly growing segment within the travel industry.
- As globalization is intensifying and consumers are more willing to experiment with new products and try different cuisines, gastronomy is expected to become an ever important component of holidays.
- Given that the strong growth of this sector will continue in the future, capitalizing on this highly valuable market should be a goal for industry players.
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