Source Market Insights: Germany

Source Market Insights: Germany

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  • Pages: 23
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Executive Summary

Germany is the largest outbound market in Europe with 87.4 million trips taken in 2016 which will steadily rise to 94.7 million in 2021 . Leisure remains the most important segment, while business trips are in decline due to Germany companies cutting travel budgets. Outbound spending is expected to continue to grow to US$150.3 million in 2021

Key Findings

Germany's largest outbound group are the baby boomers with a 20.3% share. Although online booking is the most common option, the older age group prefers traditional booking methods such as the high street travel agent and they spend on average less on a international trip (US$1410 in 2016) than their European counterparts.


Canadean's report-"Source Market Insights: Germany" provides detailed information on the German outbound tourism sector, analyzing market data and providing insights. This report provides a better understanding of tourism flows, expenditure, and the airline, hotel, car rental, and travel intermediaries industries.

What else does this report offer?

Detailed market analysis, information, and insights, including:

Historic and forecast tourist volumes and values covering Germany's outbound tourism sector

Detailed analysis of tourist spending patterns for various categories in the travel and tourism sector, such as purpose of spending and top source markets.

Detailed analysis of the market trends in the Germany's outbound tourism sector.

Reasons to Buy

Make strategic business decisions using historic and forecast market data related to Germany's outbound Travel & Tourism sector

Understand the demand-side dynamics within the industry to identify key market trends and growth opportunities

Direct the promotional efforts on most promising markets by identifying the key source and destination countries

Read More

Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications



Outbound Trips by Purpose

Booking Methods

Outbound Spending

Mode of Transport

Main Destination Markets

Total Outbound Expenditure

Average Spending Per Trip

Destination Focus: The Netherlands

Destination Focus: United Kingdom

Visa Policies

Market Data



About Canadean

Figure 1: Outbound trips, by purpose of visit, (in 000s)

Figure 2: Demographic Breakdown, in %

Figure 3: Booking methods

Figure 4: Outbound Expenditure (in US$)

Figure 5: Average Spend per trip(in US$)

Figure 6: Seat sold by Airline Type, 2016

Figure 7: Number of seats sold

Figure 8: Outbound trips to the Netherlands

Figure 9: Outbound trips to the UK

Figure 10: German Inbound trips in the UK by purpose

Table 1: Key statistics, 2014

Table 2: What device do you generally use to book your vacations abroad?

Table 3: Outbound trips by country (in 000s)

Table 4: Outbound tourist expenditure by country (in US$ Millions)

Table 5: Average Spending Per trip by country (in US$)

Table 6: Top 5 most important activities in Holland

Table 7: Overnight stays (in millions), 2010-2019

Table 8: International departures by region (in 000's), 2012-2021

Table 9: International departures by purpose of visit (in 000's), 2012-2021

Table 10: International departures by country (in 000's), 2012-2021

Table 11: Overnight stays (in thousands), 2012-2021

Table 12: International departures by mode of transport (in 000's), 2012-2021

Table 13: Average length per outbound trip ( number of nights spent), 2012-2021

Table 14 Total outbound tourism expenditure by category (in EUR millions), 2012-2021

Table 15: Total outbound tourism expenditure by category (in US$ millions), 2012-2021

Table 16: Average outbound expenditure per resident by category (in EUR), 2012-2021

Table 17: Average outbound expenditure per resident by category (in US$), 2012-2021

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Germany's Travel and Tourism, Tourism demand factors, Departures from Germany. German tourism sector, Tourism flows, outbound tourism

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