Source Market Insights: USA

Source Market Insights: USA

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Executive Summary

The combination of an improving US economy, a strong US dollar, and higher GDP growth has created positive spending patterns in travel among US consumers. With GDP growth currently at 2.5% for 2015, and, according to the World Bank, set to increase to 2.8% in 2016, outbound trips will reflect this economic improvement with a 4.4% increase expected in 2016. With such a favorable economic climate, Canadean expects Americans to choose outbound holidays more often, reaching nearly 90 million by 2020.

Key Findings

Although Americans are traveling more than ever due to the improving economy, their holiday choices have remained conservative with familiar top destinations of Mexico and Canada continuing to be the most popular choices for the past decade. However, both China and Germany have appeared to increase their appeal to US visitors, most likely as both are significant trading hubs for the US.

Transport accounts for the highest amount of outbound spending among Americans, with over 31% of overall outbound expenditure going on transportation costs. While aviation prices remain high in the US, this has not affected outbound expenditure, which has increased to USD238.9 billion in 2015, an increase of 5.4% on last year's figures.

With a positive economic outlook, Canadean expects this to reach USD309.4 billion by 2020.


Canadean's report - "Source Market Insights: USA" provides detailed information on the American outbound tourism sector, analyzing market data and providing insights. This report provides a better understanding of tourism flows, expenditure, and the airline, hotel, car rental, and travel intermediaries industries.

What else does this report offer?

Detailed market analysis, information, and insights, including:

Historic and forecast tourist volumes and values covering America's outbound tourism sector

Detailed analysis of tourist spending patterns for various categories in the travel and tourism sector, such as purpose of spending and top source markets.

Detailed analysis of the market trends in USA's outbound tourism sector.

Reasons To Buy

Make strategic business decisions using historic and forecast market data related to America's Outbound Travel & Tourism sector

Understand the demand-side dynamics within the industry to identify key market trends and growth opportunities

Direct the promotional efforts on most promising markets by identifying the key source and destination countries

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Demographic Breakdown/Expenditure by Sector

Outbound Trips by Purpose

Outbound Spending

Mode of Transport

Main Destination Markets

Outbound Tourist Expenditure

Destination Focus; Canada

Destination Focus; China

Destination Focus; Germany

Visa Policies

Market Data

Figure 1: US Population By Age Group, 2015

Figure 2: Outbound Expenditure by Sector

Figure 3: Outbound trips, by purpose of visit

Figure 4: Consumer price inflations/Unemployment rate

Figure 5: Outbound expenditure

Figure 6: US Passports Issued, 2005-2015

Figure 7: Outbound trips by mode of transport

Figure 8: US Seats Availability by Carrier Type (%)

Figure 9: US Arrivals to Canada

Figure 10: US-Canada, Exchange Rate (%)

Figure 11: US Arrivals to China

Figure 12: US Arrivals to Germany

Table 1 Key Statistics, 2015

Table 2: Outbound trips (in millions)

Table 3: Outbound Tourist Expenditure (in USD Millions)

Table 4: Popular Destinations in Germany for Americans

Table 5: International departures by region (in 000's), 2011-2020

Table 6: International departures by purpose of visit (in 000's), 2011-2020

Table 7: International departures by country (in 000's), 2011-2020

Table 8: Overnight stays (in thousands), 2011-2020

Table 9: International departures by mode of transport (in 000's), 2011-2020

Table 10: Average length per outbound trip ( number of nights spent), 2011-2020

Table 11: Total outbound tourism expenditure by category (in USD millions), 2011-2020

Table 12: Average outbound expenditure per resident by category (in USD), 2011-2020

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USA Travel and Tourism, Tourism demand factors, Departures from USA. American tourism sector, Tourism flows, Outbound tourism

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