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Tourism Source Market Insights: United States of America - Analysis of tourist profiles, traveler flows, spending patterns, main destination markets, and risks and opportunities

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Tourism Source Market Insights: United States of America-Analysis of tourist profiles, traveler flows, spending patterns, main destination markets, and risks and opportunities


GlobalData's "Tourism Source Market Insights: United States of America", provides a thorough insight into the US's domestic and outbound tourism industry. The report shades light into the profiles of US tourists and summarizes the key reasons why Americans travel. The report offers an in-depth analysis of traveler flows, spending patterns, main destination markets and current and future opportunities for tourism businesses seeking to tap into the US outbound travel market.

The USA is one of the top spending nations in the world on international tourism. Total outbound tourist expenditure increased from USD252.4 billion in 2016 to USD269.8 billion in 2017, and it is forecast to total USD345.3 billion in 2022.

However, US travelers spend a proportionately higher amount of their income on domestic trips than international. In particular, whereas 5% of residents' income was spent on domestic trips, international trips accounted for a much lower proportion of 2%.

US domestic travel is greatly outstripping international travel, with a total of 2.2 billion domestic trips compared to only 87.6 million outbound trips in 2017.

The US is highly connected, as it is home to one of the largest and busiest airports in the world, Hartsfield-Jackson Atlanta International. Its airline industry is also highly advanced, helping domestic and international tourism thrive.

People in the 35-64 age group are the main US holiday takers. However, recent years have seen an increase in the number of US millennials traveling. Travel and tourism companies must design targeted strategies to cater to these tourist groups.


- Both outbound and domestic travel are increasing, with the former showing stronger signs of growth.

- Total outbound tourist expenditure from the US increased in 2017 compared to 2016; however, the average overseas tourism expenditure per resident will fall.

- North America accounts for 56% of outbound US travelers, with Mexico being the main international destination.

- Solo travel from the US is on the rise; 61% of American tourists who visited international destinations in 2017 traveled alone.

- Transportation and retail comprise the top sectors for outbound expenditure, accounting for 56% of all US outbound expenditure.

- Group ties are important for US tourists; the majority of Americans travel to visit friends and family. Moreover, most US visitors choose a destination based on friends and relatives' recommendations.

Reasons to buy

- This report provides clear insight into developments in one of the most valuable outbound tourist market.

- The report uses data and analysis to discuss future trends related to domestic trips, international departures, traveler spending, and main destination markets.

- Moreover, the report explores the different profiles of American tourists and the reasons why they travel, hence providing an insight into the trends in different segments of the market.

- The reader gains a strong understanding of the opportunities in the country, and how to attract American travelers, as well as the risks, to support better business decisions.


Table Of Content


Table of Contents

1. Overview

Country Snapshot

At a glance: The US tourist market in 2017

Risks to Outbound US Tourism

Main Findings

2. Traveler profiles

Why do Americans Travel?

Types of Travelers

Insight into US Travelers

3. Domestic Tourism

Domestic Flows

Domestic Spending

4. Outbound Tourism

Outbound Flows

Outbound Spending

5. Main Destination Markets

Where did the US visitors travel in 2017?

Regional and Country Overview

Fastest-growing Outbound Destinations

Destination Focus: Mexico

Destination Focus: Europe

6. Outlook


How to Attract US Tourists

7. Appendix


Terminology and Definitions

About the Author

GlobalData At a Glance

Licence Rights

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

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Products and Companies


US, USA, North America, outbound spending, outbound travel, domestic trips, tourism




Founding Farmers

American Airlines

Delta Air Lines

United Airlines

Southwest Airlines