Travel and Tourism in Poland to 2020

Travel and Tourism in Poland to 2020


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  • Pages: 113
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Executive Summary

Summary

Poland's tourism sector witnessed a good year in 2015. Inbound tourism has flourished in recent years as Poland increased its visibility in international markets by hosting events such as FIVB Volleyball Men's World Championship (2014), improvement in aviation infrastructure, and expanding presence of LCCs such as Ryanair. Events such as the Men's European Handball Championship 2016, the World Youth Day 2016, Wroclaw city being designated as the European Capital of Culture in 2016, the NATO summit in 2016, and the Men's European Volleyball Championship in 2017 are expected to drive the growth of inbound tourism over the next two years.

Key Findings

-In April 2016, budget carrier Ryanair announced new routes from Belfast to Wroclaw, Warsaw, and Gdansk. These new routes will commence from winter 2016. "Poland, more and more every year, is becoming a popular choice for businesses to locate some of their services," said Kenny Jacobs, Chief Marketing Officer of Ryanair

-Poland's increasing domestic and inbound tourism market has attracted the attention of international brands such as Accor, Marriott, Best Western, and Hilton.

-Approximately 13 international hotels have opened over the last two years (July 2013 to July 2015). More than 15 international hotels are expected to open during 2015-2017

Synopsis

Canadean's report Travel and Tourism in Poland to 2020 provides detailed information on the country's tourism sector, analyzing market data and providing insights. This report provides a better understanding of tourism flows, expenditure, and the airline, hotel, car rental, and travel intermediaries industries.

What else does this report offer?

-Historic and forecast tourist volumes covering the entire Polish Travel & Tourism sector

-Detailed analysis of tourist spending patterns for various categories, such as accommodation, sightseeing entertainment, foodservice, transportation, retail, travel intermediaries, and others

-Analysis of trips by purpose and mode of transport, and expenditure across various categories including domestic, inbound, and outbound tourism, with analysis using similar metrics

-Analysis of the airline, hotel, car rental, and travel intermediaries industries by customer type - leisure and business travelers

Reasons to Buy

- Make strategic business decisions using historic and forecast market data related to Poland's Travel & Tourism sector

- Understand the demand-side dynamics within the industry to identify key market trends and growth opportunities

- Direct promotional efforts on the most promising markets by identifying the key source and destination countries



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1 Executive Summary

1.1 Key trends and issues

2 Travel and Tourism Sector in Context

3 Domestic Tourism

3.1 Market summary

3.2 Key developments

3.3 Domestic trips and expenditure

4 Inbound Tourism

4.1 Market summary

4.2 Key developments

4.3 Inbound trips and expenditure

5 Outbound Tourism

5.1 Market summary

5.2 Key developments

5.3 Outbound trips and expenditure

6 Airlines

6.1 Market summary

6.2 Key developments

6.3 Low cost airlines

6.4 Full service airlines

6.5 Charter airlines

6.6 Competitive landscape

7 Hotels

7.1 Market summary

7.2 Key developments

7.3 Budget hotels

7.4 Midscale hotels

7.5 Upscale hotels

7.6 Luxury hotels

7.7 Competitive landscape

8 Car Rental

9 Travel Intermediaries

10 Airport Profiles

10.1 Major airports

10.2 Operator profiles

10.3 Routes

11 Market Data

11.1 Domestic tourism

11.2 Inbound tourism

11.3 Outbound tourism

11.4 Airlines

11.5 Hotels

11.6 Car rental

11.7 Travel intermediaries

11.8 Tourism output

11.9 Tourism employment

12 Definitions

13 Methodology

14 About Canadean

15 Disclaimer

Figure 1: Domestic Trips and Domestic Expenditure

Figure 2: Domestic Trips by Purpose of Visit, Overnight Stays and Average Length of Trip

Figure 3: Inbound Trips and Inbound Expenditure, 2010-2020

Figure 4: Tourist Arrivals from Top 10 Countries (Thousands), 2010-2020

Figure 5: Inbound Trips by Purpose of Travel and Mode of Transport

Figure 6: Outbound Trips and Outbound Expenditure, 2010-2020

Figure 7: Tourist Departures to Top 10 Countries (Thousand), 2010-2020

Figure 8: Outbound Trips by Purpose of Travel and Mode of Transport

Figure 9: Airlines - Revenues and Seats Sold

Figure 10: Low Cost Airlines - Seats Available, Revenues, Load Factor and Revenue per Customer

Figure 11: Full Service Airlines - Seats Available, Revenues, Load Factor and Revenue per Customer

Figure 12: Charter Airlines - Seats Available, Revenues, Load Factor and Revenue per Customer

Figure 13: Passenger Airlines: Company Market Share by Total Number of Passengers Carried (%), 2015

Figure 14: Hotel Industry Revenues, Rooms Available and Revpar

Figure 15: Hotel Establishments and Hotel Rooms by Category

Figure 16: Budget Hotels - Revenues and Occupancy Rates

Figure 17: Budget Hotels - Revenues and Guests by Customer Type

Figure 18: Midscale Hotels - Revenues and Occupancy Rates

Figure 19: Midscale Hotels - Revenues and Guests by Customer Type

Figure 20: Upscale Hotels - Revenues and Occupancy Rates

Figure 21: Upscale Hotels - Revenues and Guests by Customer Type

Figure 22: Luxury Hotels - Revenues and Occupancy Rates

Figure 23: Luxury Hotels - Revenues and Guests by Customer Type

Figure 24: Top 10 Hotels (Volume), 2015

Figure 25: Market Value of Car Rental Industry

Figure 26: Revenues of Car Rental Industry

Figure 27: Fleet Size, Rental Days and Market Utilization Rate

Figure 28: Travel Intermediaries Market Value, 2010-2020

Figure 29: Travel Intermediaries Revenues - Online Vs In-store

Figure 30: Major Airports

Figure 31: Major Airports

Figure 32: Number of Domestic Trips by Purpose (Thousand), 2011-2020

Figure 33: Domestic Trips - Overnight Stays (Thousand), 2011-2020

Figure 34: Total Domestic Tourism Expenditure by Category (Zl Million), 2011-2020

Figure 35: Average Expenditure per Domestic Tourist by Category (Zl), 2011-2020

Figure 36: International Arrivals by Region (Thousand), 2011-2020

Figure 37: International Arrivals by Purpose of Visit (Thousand), 2011-2020

Figure 38: International Arrivals by Mode of Transport (Thousand), 2011-2020

Figure 39: Inbound Trips - Overnight Stays (Thousand), 2011-2020

Figure 40: Total Inbound Tourism Expenditure by Category (Zl Million), 2011-2020

Figure 41: Average Expenditure per Inbound Tourist by Category (Zl), 2011-2020

Figure 42: International Departures by Region (Thousand), 2011-2020

Figure 43: International Departures by Purpose of Visit (Thousand), 2011-2020

Figure 44: International Departures by Mode of Transport (Thousand), 2011-2020

Figure 45: Outbound Trips - Overnight Stays (Thousand), 2011-2020

Figure 46: Total Outbound Tourism Expenditure by Category (Zl Million), 2011-2020

Figure 47: Average Expenditure per Outbound Tourist by Category (Zl), 2011-2020

Figure 48: Seats Available by Airline Type (Thousand), 2011-2020

Figure 49: Seats Sold by Airline Type - Business Travel (Thousand), 2011-2020

Figure 50: Seats Sold by Airline Type - Leisure Travel (Thousand), 2011-2020

Figure 51: Load Factor by Airline Type (%), 2011-2020

Figure 52: Passenger Kilometers Available by Airline Type (Million), 2011-2020

Figure 53: Revenue Generating Passenger Kilometers Available by Airline Type (Million), 2011-2020

Figure 54: Revenue per Passenger by Airline Type (Zl), 2011-2020

Figure 55: Total Revenue by Airline Type (Zl Million), 2011-2020

Figure 56: Establishments by Hotel Category, 2011-2020

Figure 57: Available Hotel Rooms by Hotel Category, 2011-2020

Figure 58: Room Occupancy Rate by Hotel Category (%), 2011-2020

Figure 59: Room Nights Available by Hotel Category (Million), 2011-2020

Figure 60: Room Nights Occupied by Hotel Category (Million), 2011-2020

Figure 61: Average Revenue per Available Room by Hotel Category (Zl), 2011-2020

Figure 62: Revenue per Occupied Room by Hotel Category (Zl), 2011-2020

Figure 63: Total Revenue Per Available Room by Hotel Category (Zl), 2011-2020

Figure 64: Total Revenue by Hotel Category and Customer Type (Zl Million), 2011-2020

Figure 65: Guests by Hotel Category and Customer Type (Thousand), 2011-2020

Figure 66: Car Rental - Market Value by Customer Type and Rental Location (Zl Million), 2011-2020

Figure 67: Car Rental - Fleet Size, 2011-2020

Figure 68: Car Rental Occasions (Millions), 2011-2020

Figure 69: Car Rental Days (Million), 2011-2020

Figure 70: Car Rental - Average Rental Length (Days), 2011-2020

Figure 71: Car Rental - Market Utilization Rate (%), 2011-2020

Figure 72: Car Rental - Average Revenue per Day (Zl), 2011-2020

Figure 73: Travel Intermediaries Market Value by Product Type (Zl Million), 2011-2020

Figure 74: Travel Intermediaries Online Revenues by Provider (Zl Million), 2011-2020

Figure 75: Travel Intermediaries Online Revenues by Type of Tourist (Zl Million), 2011-2020

Figure 76: Travel Intermediaries In-store Revenues by Provider (Zl Million), 2011-2020

Figure 77: Travel Intermediaries In-store Revenues by Type of Tourist (Zl Million), 2011-2020

Figure 78: Travel Agent Revenues from Domestic Tourism by Sales Channel (Zl Million), 2011-2020

Figure 79: Travel Agent Revenues from International Tourism by Sales Channel (Zl Million), 2011-2020

Figure 80: Tour Operator Revenues from Domestic Tourism by Sales Channel (Zl Million), 2011-2020

Figure 81: Tour Operator Revenues from International Tourism by Sales Channel (Zl Million), 2011-2020

Figure 82: Other Intermediaries Revenues from Domestic Tourism by Sales Channel (Zl Million), 2011-2020

Figure 83: Other Intermediaries Revenues from International Tourism by Sales Channel (Zl Million), 2011-2020

Figure 84: Total Tourism Output by Category (Zl Million), 2011-2020

Figure 85: Direct Tourism Output by Category (Zl Million), 2011-2020

Figure 86: Indirect Tourism Output by Category (Zl Million), 2011-2020

Figure 87: Total Tourism Output Generated per Employee by Category (Zl), 2011-2020

Figure 88: Direct Tourism Output Generated per Employee by Category (Zl), 2011-2020

Figure 89: Indirect Tourism Output Generated per Employee by Category (Zl), 2011-2020

Figure 90: Total Tourism Employment by Category (Thousand), 2011-2020

Figure 91: Direct Tourism Employment by Category (Thousand), 2011-2020

Figure 92: Indirect Tourism Employment by Category (Thousand), 2011-2020

Figure 93: Average Salary per Employee by Category (Zl), 2011-2020

Figure 94: Total Gross Income Generated by Total Tourism Employment by Category (Zl Million), 2011-2020

Figure 95: Methodology

Table 1: Canadean Travel and Tourism Sector Definitions

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Ryanair

LOT Polish Airlines

Wizz Air

Lufthansa

Norwegian

ACCOR SA

gut-Hotels-gruppe

Prestige Hotels

Best Western

Hotele WAM

Hotele Diament

Qubus Hotel

Gromada Hotel

Campanile hotels

The Rezidor Hotel Group

Poland Travel and Tourism, Tourism demand factors, Trips by Poland residents, Arrivals to Poland, Poland tourism sector, Tourism flows, Inbound tourism, Outbound tourism, Domestic tourism, Hotel

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