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Travel and Tourism in Kenya to 2020

Travel and Tourism in Kenya to 2020


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Executive Summary

Kenya's inbound tourism market continued to contract in 2015 in the wake of security concerns caused by Al-Shabaab, a jihadi group based in neighboring Somalia. Due to this, western countries such as France have issued warnings to their nationals against traveling to Kenya. Although the UK has lifted its warning against going to some areas of Kenya such as Mombasa, Canadean expects international arrivals to decline until 2018 as other key source markets, such as the US, have not yet removed travel restrictions.

Key Findings

Keeping in view that China is one of the key source and destination markets for Kenya, China Southern Airlines introduced a tri-weekly direct flight from Guangzhou, a port city northwest of Hong Kong on the Pearl River, to Kenya's capital Nairobi in August 2015. The direct flight is expected to boost tourism flows between the two countries

As the peak season for tourism began in August, Kenya has tightened up the security at beach resorts in Mombasa. Furthermore, Mombasa International Cultural Festival and Mombasa international show are also scheduled in August. More security officers have been deployed and patrolling has been increased

Synopsis

Canadean's report Travel and Tourism in Kenya to 2020 provides detailed information on the country's tourism sector, analyzing market data and providing insights. This report provides a better understanding of tourism flows, expenditure, and the airline, hotel, car rental, and travel intermediaries industries.

What else does this report offer?

Historic and forecast tourist volumes covering the entire Kenyan Travel & Tourism sector

Detailed analysis of tourist spending patterns for various categories, such as accommodation, sightseeing entertainment, foodservice, transportation, retail, travel intermediaries, and others

Analysis of trips by purpose and mode of transport, and expenditure across various categories including domestic, inbound, and outbound tourism, with analysis using similar metrics

Analysis of the airline, hotel, car rental, and travel intermediaries industries by customer type-leisure and business travelers

Reasons To Buy

Make strategic business decisions using historic and forecast market data related to Kenya's Travel & Tourism sector

Understand the demand-side dynamics within the industry to identify key market trends and growth opportunities

Direct the promotional efforts on most promising markets by identifying the key source and destination countries

Executive Summary

Introduction

Travel and Tourism Sector in Context

Domestic Tourism

Market summary and key developments in Kenya domestic tourism market

Historical and projected figures for domestic trips and domestic expenditure in Kenya

Domestic trips-trips by purpose of visit and by season, average length of trip and overnight stays

Inbound Tourism

Market summary and key developments in Kenya inbound tourism market

Historical and projected figures for inbound trips and inbound expenditure in Kenya

Tourist arrivals from top 10 countries to Kenya

Inbound trips-trips by purpose of visit and mode of transport

Inbound trips-average length of trip and overnight stays

Outbound Tourism

Market summary and key developments in Kenya outbound tourism market

Historical and projected figures for outbound trips and outbound expenditure in Kenya

Tourist departures to top 10 countries from Kenya

Outbound trips-trips by purpose of visit and mode of transport

Outbound trips-average length of trip and overnight stays

Airlines

Market summary and key developments in Kenya airlines industry

Revenues and seats sold in Kenya airlines market

Seats available, seats sold and load factor

Revenue per customer

Revenue generating passenger kilometers versus kilometers available

Competitive landscape

Hotels

Market summary and key developments in Kenya hotel industry

Number of establishments operational by type of accommodation

Number of beds operational by type of accommodation and occupancy rate by type of accommodation (%)

Total number of bed nights (thousands)

Accommodation snapshot in major atolls of Kenya

Hotels: Number of rooms, room occupancy rates, room nights available and room nights occupied

Hotels: Occupancy rate, Number of guests by customer type

Airport Profiles

Market Data

Domestic tourism

Inbound tourism

Outbound tourism

Airlines

Hotels

Appendix

Travel and tourism sector definitions

Figure 1: Domestic trips, 2010-2020

Figure 2: Domestic expenditure, 2010-2020

Figure 3: Domestic Tourism by Purpose of Visit, 2010-2020

Figure 4: Number of Trips by Season-Domestic & Outbound, 2015

Figure 5: Inbound Trips, 2010-2020

Figure 6: Inbound Expenditure, 2010-2020

Figure 7: Inbound Tourism by Purpose of Visit, 2010-2020

Figure 8: International Arrivals by Mode of Transport, 2010-2020

Figure 9: Outbound Trips, 2010-2020

Figure 11: Outbound Expenditure, 2010-2020

Figure 11: Outbound Trips by Purpose of Visit, 2010-2020

Figure 12: International Departures by Mode of Transport, 2010-2020

Figure 13: Revenues of Airlines Industry, 2010-2020

Figure 14: Seats Sold in Airlines Industry, 2010-2020

Figure 15: Seats Sold by Customer Type ('000), 2010-2020

Figure 16: Revenue Generating Passenger Kilometers, versus Kilometers Available

Figure 17: Passenger Airlines: Company Market Share by Total Number of Passengers Carried (%), 2015

Figure 18: Revenues of Hotel Industry, 2010-2020

Figure 19: Room Nights Available and Revenue per Available Room, 2010-2020

Figure 20: Number of Establishments Operational by Type of Accommodation

Figure 21: Number of Beds Operational by Type of Accommodation

Figure 22: Total Number of Bed Nights (Thousands)

Figure 23: Occupancy rate by Type of Accommodation (%)

Figure 24: Number of Rooms in Hotels, 2010-2020

Figure 25: Hotels-Nights Available versus Room Nights Occupied ('000)

Table 1: Domestic Trips-Overnight Stays, 2010-2020

Table 2: Average Length of Domestic Trip, 2010-2020

Table 3: Tourist Arrivals from Top 10 Countries, 2010-2020

Table 4: Inbound Trips-Overnight Stays, 2010-2020

Table 5: Average Length of Inbound Trip, 2010-2020

Table 6: Tourist Departures to Top 10 Countries, 2010-2020

Table 7: Outbound Trips-Overnight Stays, 2010-2020

Table 8: Average Length of Outbound Trip, 2010-2020

Table 9: Seats Available and Load Factor, 2010-2020

Table 10: Revenue per Customer (KSh), 2010-2020

Table 11: Hotels-Room Occupancy Rates (%)

Table 12: Hotels: Number of Guests by Type of Customer, 2010-2020

Table 13: Number of Domestic Trips by Purpose, 2011-2020

Table 14: Domestic Trips-Overnight Stays, 2011-2020

Table 15: Total Domestic Tourism Expenditure by Category, 2011-2020

Table 16: Average Expenditure per Domestic Tourist by Category, 2011-2020

Table 17: International Arrivals by Region, 2011-2020

Table 18: International Arrivals by Purpose of Visit, 2011-2020

Table 19: International Arrivals by Mode of Transport, 2011-2020

Table 20: Inbound Trips-Overnight Stays, 2011-2020

Table 21: Total Inbound Tourism Expenditure by Category, 2011-2020

Table 22: Average Expenditure per Inbound Tourist by Category, 2011-2020

Table 23: International Departures by Region, 2011-2020

Table 24: International Departures by Purpose of Visit, 2011-2020

Table 25: International Departures by Mode of Transport, 2011-2020

Table 26: Outbound Trips-Overnight Stays, 2011-2020

Table 27: Total Outbound Tourism Expenditure by Category, 2011-2020

Table 28: Average Expenditure per Outbound Tourist by Category, 2011-2020

Table 29: Passenger Airlines-Key Performance Indicators, 2011-2020

Table 30: Hotels-Key Performance Indicators, 2011-2020

Table 31: Total Hotel Revenue, 2011-2020

Table 32: Number of Guests by Customer Type, 2011-2020

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Best Western International

Sentrim Hotels & Lodges

Sarova Hotels

Aberdare Safari Hotel Ltd

Intercontinental Hotel Group

Mada Hotels

Serena Hotels

Tsogo Sun

Golden Tulip

Swiss International Hotels & Resorts

Kenya Airways

Fly540

Ethiopian Airlines

Emirates

KLM Royal Dutch Airlines

Kenya Travel and Tourism, Tourism demand factors, Trips by Kenya residents, Arrivals to Kenya, Kenya tourism sector, Tourism flows, Inbound tourism, Outbound tourism, Domestic tourism, Hotel


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