Global OTT Video Market Research Report with Opportunities and Strategies to Boost Growth- COVID-19 Impact and Recovery
March 2022
126
About the Report
About the Report
Based on the OTT Video market development status, competitive landscape and development model in different regions of the world, this report is dedicated to providing niche markets, potential risks and comprehensive competitive strategy analysis in different fields. From the competitive advantages of different types of products and services, the development opportunities and consumption characteristics and structure analysis of the downstream application fields are all analyzed in detail. To Boost Growth during the epidemic era, this report analyzes in detail for the potential risks and opportunities which can be focused on.
In Chapter 2.4 of the report, we share our perspectives for the impact of COVID-19 from the long and short term.
In chapter 3.4, we provide the influence of the crisis on the industry chain, especially for marketing channels.
In chapters 8-13, we update the timely industry economic revitalization plan of the country-wise government.
Key players in the global OTT Video market covered in Chapter 5:
IFlix
Naver
Hotstar
Hulu Japan
Tencent
Line TV
Viu
dTV
Niconico
Netflix
Iqiyi
Letv
In Chapter 6, on the basis of types, the OTT Video market from 2015 to 2025 is primarily split into:
Video Show
TV Show
Movie Show
In Chapter 7, on the basis of applications, the OTT Video market from 2015 to 2025 covers:
TV
PC
Smart Phone
Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2015-2025) of the following regions are covered in Chapter 8-13:
North America (Covered in Chapter 9)
United States
Canada
Mexico
Europe (Covered in Chapter 10)
Germany
UK
France
Italy
Spain
Russia
Others
Asia-Pacific (Covered in Chapter 11)
China
Japan
South Korea
Australia
India
South America (Covered in Chapter 12)
Brazil
Argentina
Columbia
Middle East and Africa (Covered in Chapter 13)
UAE
Egypt
South Africa
Years considered for this report:
Historical Years: 2015-2019
Base Year: 2019
Estimated Year: 2020
Forecast Period: 2020-2025
Products
Table of Contents
Table of Contents
Table of Content
1 Market Overview
1.1 Product Definition and Market Characteristics
1.2 Global OTT Video Market Size
1.3 Market Segmentation
1.4 Global Macroeconomic Analysis
1.5 SWOT Analysis
2. Market Dynamics
2.1 Market Drivers
2.2 Market Constraints and Challenges
2.3 Emerging Market Trends
2.4 Impact of COVID-19
2.4.1 Short-term Impact
2.4.2 Long-term Impact
3 Associated Industry Assessment
3.1 Supply Chain Analysis
3.2 Industry Active Participants
3.2.1 Suppliers of Raw Materials
3.2.2 Key Distributors/Retailers
3.3 Alternative Analysis
3.4 The Impact of Covid-19 From the Perspective of Industry Chain
4 Market Competitive Landscape
4.1 Industry Leading Players
4.2 Industry News
4.2.1 Key Product Launch News
4.2.2 M&A and Expansion Plans
5 Analysis of Leading Companies
5.1 IFlix
5.1.1 IFlix Company Profile
5.1.2 IFlix Business Overview
5.1.3 IFlix OTT Video Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.1.4 IFlix OTT Video Products Introduction
5.2 Naver
5.2.1 Naver Company Profile
5.2.2 Naver Business Overview
5.2.3 Naver OTT Video Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.2.4 Naver OTT Video Products Introduction
5.3 Hotstar
5.3.1 Hotstar Company Profile
5.3.2 Hotstar Business Overview
5.3.3 Hotstar OTT Video Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.3.4 Hotstar OTT Video Products Introduction
5.4 Hulu Japan
5.4.1 Hulu Japan Company Profile
5.4.2 Hulu Japan Business Overview
5.4.3 Hulu Japan OTT Video Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.4.4 Hulu Japan OTT Video Products Introduction
5.5 Tencent
5.5.1 Tencent Company Profile
5.5.2 Tencent Business Overview
5.5.3 Tencent OTT Video Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.5.4 Tencent OTT Video Products Introduction
5.6 Line TV
5.6.1 Line TV Company Profile
5.6.2 Line TV Business Overview
5.6.3 Line TV OTT Video Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.6.4 Line TV OTT Video Products Introduction
5.7 Viu
5.7.1 Viu Company Profile
5.7.2 Viu Business Overview
5.7.3 Viu OTT Video Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.7.4 Viu OTT Video Products Introduction
5.8 dTV
5.8.1 dTV Company Profile
5.8.2 dTV Business Overview
5.8.3 dTV OTT Video Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.8.4 dTV OTT Video Products Introduction
5.9 Niconico
5.9.1 Niconico Company Profile
5.9.2 Niconico Business Overview
5.9.3 Niconico OTT Video Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.9.4 Niconico OTT Video Products Introduction
5.10 Netflix
5.10.1 Netflix Company Profile
5.10.2 Netflix Business Overview
5.10.3 Netflix OTT Video Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.10.4 Netflix OTT Video Products Introduction
5.11 Iqiyi
5.11.1 Iqiyi Company Profile
5.11.2 Iqiyi Business Overview
5.11.3 Iqiyi OTT Video Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.11.4 Iqiyi OTT Video Products Introduction
5.12 Letv
5.12.1 Letv Company Profile
5.12.2 Letv Business Overview
5.12.3 Letv OTT Video Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.12.4 Letv OTT Video Products Introduction
6 Market Analysis and Forecast, By Product Types
6.1 Global OTT Video Sales, Revenue and Market Share by Types (2015-2020)
6.1.1 Global OTT Video Sales and Market Share by Types (2015-2020)
6.1.2 Global OTT Video Revenue and Market Share by Types (2015-2020)
6.1.3 Global OTT Video Price by Types (2015-2020)
6.2 Global OTT Video Market Forecast by Types (2020-2025)
6.2.1 Global OTT Video Market Forecast Sales and Market Share by Types (2020-2025)
6.2.2 Global OTT Video Market Forecast Revenue and Market Share by Types (2020-2025)
6.3 Global OTT Video Sales, Price and Growth Rate by Types (2015-2020)
6.3.1 Global OTT Video Sales, Price and Growth Rate of Video Show
6.3.2 Global OTT Video Sales, Price and Growth Rate of TV Show
6.3.3 Global OTT Video Sales, Price and Growth Rate of Movie Show
6.4 Global OTT Video Market Revenue and Sales Forecast, by Types (2020-2025)
6.4.1 Video Show Market Revenue and Sales Forecast (2020-2025)
6.4.2 TV Show Market Revenue and Sales Forecast (2020-2025)
6.4.3 Movie Show Market Revenue and Sales Forecast (2020-2025)
7 Market Analysis and Forecast, By Applications
7.1 Global OTT Video Sales, Revenue and Market Share by Applications (2015-2020)
7.1.1 Global OTT Video Sales and Market Share by Applications (2015-2020)
7.1.2 Global OTT Video Revenue and Market Share by Applications (2015-2020)
7.2 Global OTT Video Market Forecast by Applications (2020-2025)
7.2.1 Global OTT Video Market Forecast Sales and Market Share by Applications (2020-2025)
7.2.2 Global OTT Video Market Forecast Revenue and Market Share by Applications (2020-2025)
7.3 Global Revenue, Sales and Growth Rate by Applications (2015-2020)
7.3.1 Global OTT Video Revenue, Sales and Growth Rate of TV (2015-2020)
7.3.2 Global OTT Video Revenue, Sales and Growth Rate of PC (2015-2020)
7.3.3 Global OTT Video Revenue, Sales and Growth Rate of Smart Phone (2015-2020)
7.4 Global OTT Video Market Revenue and Sales Forecast, by Applications (2020-2025)
7.4.1 TV Market Revenue and Sales Forecast (2020-2025)
7.4.2 PC Market Revenue and Sales Forecast (2020-2025)
7.4.3 Smart Phone Market Revenue and Sales Forecast (2020-2025)
8 Market Analysis and Forecast, By Regions
8.1 Global OTT Video Sales by Regions (2015-2020)
8.2 Global OTT Video Market Revenue by Regions (2015-2020)
8.3 Global OTT Video Market Forecast by Regions (2020-2025)
9 North America OTT Video Market Analysis
9.1 Market Overview and Prospect Analysis
9.2 North America OTT Video Market Sales and Growth Rate (2015-2020)
9.3 North America OTT Video Market Revenue and Growth Rate (2015-2020)
9.4 North America OTT Video Market Forecast
9.5 The Influence of COVID-19 on North America Market
9.6 North America OTT Video Market Analysis by Country
9.6.1 U.S. OTT Video Sales and Growth Rate
9.6.2 Canada OTT Video Sales and Growth Rate
9.6.3 Mexico OTT Video Sales and Growth Rate
10 Europe OTT Video Market Analysis
10.1 Market Overview and Prospect Analysis
10.2 Europe OTT Video Market Sales and Growth Rate (2015-2020)
10.3 Europe OTT Video Market Revenue and Growth Rate (2015-2020)
10.4 Europe OTT Video Market Forecast
10.5 The Influence of COVID-19 on Europe Market
10.6 Europe OTT Video Market Analysis by Country
10.6.1 Germany OTT Video Sales and Growth Rate
10.6.2 United Kingdom OTT Video Sales and Growth Rate
10.6.3 France OTT Video Sales and Growth Rate
10.6.4 Italy OTT Video Sales and Growth Rate
10.6.5 Spain OTT Video Sales and Growth Rate
10.6.6 Russia OTT Video Sales and Growth Rate
11 Asia-Pacific OTT Video Market Analysis
11.1 Market Overview and Prospect Analysis
11.2 Asia-Pacific OTT Video Market Sales and Growth Rate (2015-2020)
11.3 Asia-Pacific OTT Video Market Revenue and Growth Rate (2015-2020)
11.4 Asia-Pacific OTT Video Market Forecast
11.5 The Influence of COVID-19 on Asia Pacific Market
11.6 Asia-Pacific OTT Video Market Analysis by Country
11.6.1 China OTT Video Sales and Growth Rate
11.6.2 Japan OTT Video Sales and Growth Rate
11.6.3 South Korea OTT Video Sales and Growth Rate
11.6.4 Australia OTT Video Sales and Growth Rate
11.6.5 India OTT Video Sales and Growth Rate
12 South America OTT Video Market Analysis
12.1 Market Overview and Prospect Analysis
12.2 South America OTT Video Market Sales and Growth Rate (2015-2020)
12.3 South America OTT Video Market Revenue and Growth Rate (2015-2020)
12.4 South America OTT Video Market Forecast
12.5 The Influence of COVID-19 on South America Market
12.6 South America OTT Video Market Analysis by Country
12.6.1 Brazil OTT Video Sales and Growth Rate
12.6.2 Argentina OTT Video Sales and Growth Rate
12.6.3 Columbia OTT Video Sales and Growth Rate
13 Middle East and Africa OTT Video Market Analysis
13.1 Market Overview and Prospect Analysis
13.2 Middle East and Africa OTT Video Market Sales and Growth Rate (2015-2020)
13.3 Middle East and Africa OTT Video Market Revenue and Growth Rate (2015-2020)
13.4 Middle East and Africa OTT Video Market Forecast
13.5 The Influence of COVID-19 on Middle East and Africa Market
13.6 Middle East and Africa OTT Video Market Analysis by Country
13.6.1 UAE OTT Video Sales and Growth Rate
13.6.2 Egypt OTT Video Sales and Growth Rate
13.6.3 South Africa OTT Video Sales and Growth Rate
14 Conclusions and Recommendations
14.1 Key Market Findings and Prospects
14.2 Advice for Investors
15 Appendix
15.1 Methodology
15.2 Research Data Source
List of Figure
List of Tables and Figures
Figure Product Picture
Figure Global OTT Video Market Size and Growth Rate 2015-2025
Table OTT Video Key Market Segments
Figure Global OTT Video Market Revenue (USD) Segment by Type from 2015-2020
Figure Global OTT Video Market Revenue (USD) Segment by Applications from 2015-2020
Table SWOT Analysis
Figure Global COVID-19 Status
Figure Supply Chain
Table Major Players Headquarters, and Service Area of OTT Video
Table Major Players Revenue in 2019
Figure Major Players Revenue Share in 2019
Table IFlix Company Profile
Table IFlix Sales, Revenue (USD Million), Average Selling Price and Gross Margin (2015-2020)
Figure IFlix Production and Growth Rate
Figure IFlix Market Revenue (USD) Market Share 2015-2020
Table Naver Company Profile
Table Naver Sales, Revenue (USD Million), Average Selling Price and Gross Margin (2015-2020)
Figure Naver Production and Growth Rate
Figure Naver Market Revenue (USD) Market Share 2015-2020
Table Hotstar Company Profile
Table Hotstar Sales, Revenue (USD Million), Average Selling Price and Gross Margin (2015-2020)
Figure Hotstar Production and Growth Rate
Figure Hotstar Market Revenue (USD) Market Share 2015-2020
Table Hulu Japan Company Profile
Table Hulu Japan Sales, Revenue (USD Million), Average Selling Price and Gross Margin (2015-2020)
Figure Hulu Japan Production and Growth Rate
Figure Hulu Japan Market Revenue (USD) Market Share 2015-2020
Table Tencent Company Profile
Table Tencent Sales, Revenue (USD Million), Average Selling Price and Gross Margin (2015-2020)
Figure Tencent Production and Growth Rate
Figure Tencent Market Revenue (USD) Market Share 2015-2020
Table Line TV Company Profile
Table Line TV Sales, Revenue (USD Million), Average Selling Price and Gross Margin (2015-2020)
Figure Line TV Production and Growth Rate
Figure Line TV Market Revenue (USD) Market Share 2015-2020
Table Viu Company Profile
Table Viu Sales, Revenue (USD Million), Average Selling Price and Gross Margin (2015-2020)
Figure Viu Production and Growth Rate
Figure Viu Market Revenue (USD) Market Share 2015-2020
Table dTV Company Profile
Table dTV Sales, Revenue (USD Million), Average Selling Price and Gross Margin (2015-2020)
Figure dTV Production and Growth Rate
Figure dTV Market Revenue (USD) Market Share 2015-2020
Table Niconico Company Profile
Table Niconico Sales, Revenue (USD Million), Average Selling Price and Gross Margin (2015-2020)
Figure Niconico Production and Growth Rate
Figure Niconico Market Revenue (USD) Market Share 2015-2020
Table Netflix Company Profile
Table Netflix Sales, Revenue (USD Million), Average Selling Price and Gross Margin (2015-2020)
Figure Netflix Production and Growth Rate
Figure Netflix Market Revenue (USD) Market Share 2015-2020
Table Iqiyi Company Profile
Table Iqiyi Sales, Revenue (USD Million), Average Selling Price and Gross Margin (2015-2020)
Figure Iqiyi Production and Growth Rate
Figure Iqiyi Market Revenue (USD) Market Share 2015-2020
Table Letv Company Profile
Table Letv Sales, Revenue (USD Million), Average Selling Price and Gross Margin (2015-2020)
Figure Letv Production and Growth Rate
Figure Letv Market Revenue (USD) Market Share 2015-2020
Table Global OTT Video Sales by Types (2015-2020)
Table Global OTT Video Sales Share by Types (2015-2020)
Table Global OTT Video Revenue (USD) by Types (2015-2020)
Table Global OTT Video Revenue Share by Types (2015-2020)
Table Global OTT Video Price (USD) by Types (2015-2020)
Table Global OTT Video Market Forecast Sales by Types (2020-2025)
Table Global OTT Video Market Forecast Sales Share by Types (2020-2025)
Table Global OTT Video Market Forecast Revenue (USD) by Types (2020-2025)
Table Global OTT Video Market Forecast Revenue Share by Types (2020-2025)
Figure Global Video Show Sales and Growth Rate (2015-2020)
Figure Global Video Show Price (2015-2020)
Figure Global TV Show Sales and Growth Rate (2015-2020)
Figure Global TV Show Price (2015-2020)
Figure Global Movie Show Sales and Growth Rate (2015-2020)
Figure Global Movie Show Price (2015-2020)
Figure Global OTT Video Market Revenue (USD) and Growth Rate Forecast of Video Show (2020-2025)
Figure Global OTT Video Sales and Growth Rate Forecast of Video Show (2020-2025)
Figure Global OTT Video Market Revenue (USD) and Growth Rate Forecast of TV Show (2020-2025)
Figure Global OTT Video Sales and Growth Rate Forecast of TV Show (2020-2025)
Figure Global OTT Video Market Revenue (USD) and Growth Rate Forecast of Movie Show (2020-2025)
Figure Global OTT Video Sales and Growth Rate Forecast of Movie Show (2020-2025)
Table Global OTT Video Sales by Applications (2015-2020)
Table Global OTT Video Sales Share by Applications (2015-2020)
Table Global OTT Video Revenue (USD) by Applications (2015-2020)
Table Global OTT Video Revenue Share by Applications (2015-2020)
Table Global OTT Video Market Forecast Sales by Applications (2020-2025)
Table Global OTT Video Market Forecast Sales Share by Applications (2020-2025)
Table Global OTT Video Market Forecast Revenue (USD) by Applications (2020-2025)
Table Global OTT Video Market Forecast Revenue Share by Applications (2020-2025)
Figure Global TV Sales and Growth Rate (2015-2020)
Figure Global TV Price (2015-2020)
Figure Global PC Sales and Growth Rate (2015-2020)
Figure Global PC Price (2015-2020)
Figure Global Smart Phone Sales and Growth Rate (2015-2020)
Figure Global Smart Phone Price (2015-2020)
Figure Global OTT Video Market Revenue (USD) and Growth Rate Forecast of TV (2020-2025)
Figure Global OTT Video Sales and Growth Rate Forecast of TV (2020-2025)
Figure Global OTT Video Market Revenue (USD) and Growth Rate Forecast of PC (2020-2025)
Figure Global OTT Video Sales and Growth Rate Forecast of PC (2020-2025)
Figure Global OTT Video Market Revenue (USD) and Growth Rate Forecast of Smart Phone (2020-2025)
Figure Global OTT Video Sales and Growth Rate Forecast of Smart Phone (2020-2025)
Figure Global OTT Video Sales and Growth Rate (2015-2020)
Table Global OTT Video Sales by Regions (2015-2020)
Table Global OTT Video Sales Market Share by Regions (2015-2020)
Figure Global OTT Video Sales Market Share by Regions in 2019
Figure Global OTT Video Revenue and Growth Rate (2015-2020)
Table Global OTT Video Revenue by Regions (2015-2020)
Table Global OTT Video Revenue Market Share by Regions (2015-2020)
Figure Global OTT Video Revenue Market Share by Regions in 2019
Table Global OTT Video Market Forecast Sales by Regions (2020-2025)
Table Global OTT Video Market Forecast Sales Share by Regions (2020-2025)
Table Global OTT Video Market Forecast Revenue (USD) by Regions (2020-2025)
Table Global OTT Video Market Forecast Revenue Share by Regions (2020-2025)
Figure North America OTT Video Market Sales and Growth Rate (2015-2020)
Figure North America OTT Video Market Revenue and Growth Rate (2015-2020)
Figure North America OTT Video Market Forecast Sales (2020-2025)
Figure North America OTT Video Market Forecast Revenue (USD) (2020-2025)
Figure North America COVID-19 Status
Figure U.S. OTT Video Market Sales and Growth Rate (2015-2020)
Figure Canada OTT Video Market Sales and Growth Rate (2015-2020)
Figure Mexico OTT Video Market Sales and Growth Rate (2015-2020)
Figure Europe OTT Video Market Sales and Growth Rate (2015-2020)
Figure Europe OTT Video Market Revenue and Growth Rate (2015-2020)
Figure Europe OTT Video Market Forecast Sales (2020-2025)
Figure Europe OTT Video Market Forecast Revenue (USD) (2020-2025)
Figure Europe COVID-19 Status
Figure Germany OTT Video Market Sales and Growth Rate (2015-2020)
Figure United Kingdom OTT Video Market Sales and Growth Rate (2015-2020)
Figure France OTT Video Market Sales and Growth Rate (2015-2020)
Figure Italy OTT Video Market Sales and Growth Rate (2015-2020)
Figure Spain OTT Video Market Sales and Growth Rate (2015-2020)
Figure Russia OTT Video Market Sales and Growth Rate (2015-2020)
Figure Asia-Pacific OTT Video Market Sales and Growth Rate (2015-2020)
Figure Asia-Pacific OTT Video Market Revenue and Growth Rate (2015-2020)
Figure Asia-Pacific OTT Video Market Forecast Sales (2020-2025)
Figure Asia-Pacific OTT Video Market Forecast Revenue (USD) (2020-2025)
Figure Asia Pacific COVID-19 Status
Figure China OTT Video Market Sales and Growth Rate (2015-2020)
Figure Japan OTT Video Market Sales and Growth Rate (2015-2020)
Figure South Korea OTT Video Market Sales and Growth Rate (2015-2020)
Figure Australia OTT Video Market Sales and Growth Rate (2015-2020)
Figure India OTT Video Market Sales and Growth Rate (2015-2020)
Figure South America OTT Video Market Sales and Growth Rate (2015-2020)
Figure South America OTT Video Market Revenue and Growth Rate (2015-2020)
Figure South America OTT Video Market Forecast Sales (2020-2025)
Figure South America OTT Video Market Forecast Revenue (USD) (2020-2025)
Figure Brazil OTT Video Market Sales and Growth Rate (2015-2020)
Figure Argentina OTT Video Market Sales and Growth Rate (2015-2020)
Figure Columbia OTT Video Market Sales and Growth Rate (2015-2020)
Figure Middle East and Africa OTT Video Market Sales and Growth Rate (2015-2020)
Figure Middle East and Africa OTT Video Market Revenue and Growth Rate (2015-2020)
Figure Middle East and Africa OTT Video Market Forecast Sales (2020-2025)
Figure Middle East and Africa OTT Video Market Forecast Revenue (USD) (2020-2025)
Figure UAE OTT Video Market Sales and Growth Rate (2015-2020)
Figure Egypt OTT Video Market Sales and Growth Rate (2015-2020)
Figure South Africa OTT Video Market Sales and Growth Rate (2015-2020)
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