Television Station Global Market Report 2020-30: Covid 19 Implications and Growth
May 2020
200
About the Report
About the Report
Major players in the television station market are A&E Television Networks, AT & T, Inc., British Broadcasting Corporation, CBS Interactive, Comcast Corporation, Channel Four Television Corporation, CenturyLink, Inc., 21st Century Fox, Canadian Broadcasting Corporation, and RTL Group.
The global television station market is expected to grow from USD 127.62 billion in 2019 to USD 143.17 billion. Due to the global pandemic of cornovirus infection, the market for television station is expected to see significant demand in 2020 as consumers ramp up media consumption to stay informed as well as to spend time during home quarantine. The market is expected to stabilize at a compound annual growth rate of 6.9% and reach USD 158.42 billion by 2023.
The television station market consists of sales of television station and related services. A TV station is a business, organization or other enterprise, such as an independent TV operator, that transmits content over terrestrial TV. A television transmission may take place via analog TV signals or, more recently, via digital TV signals.
The global television station market has been geographically segmented into North America, Western Europe, Asia-Pacific, Eastern Europe, South America and Middle East & Africa. North America was the largest region in the television station market in 2019.
In September 2019, Tegna Inc., an America based company, an innovative media company that serves the greater good of our communities acquired Nexstar Media Group for USD 740 million in cash. The acquisition adds additional markets to the current portfolio of TEGNA's top network affiliates, including four affiliates in key election states. TEGNA currently owns or operates 62 TV stations across 51 markets, covering over 38 per cent of U.S. TV households. Nexstar Media Group, a USA based company, largest TV station operator in the country.
The television station market covered in this report is segmented by broadcaster type into public, commercial and by platform into digital terrestrial broadcast, satellite broadcast, cable television broadcasting services, internet protocol television (IPTV), over-the-top television (OTT).
The lack of unified broadcasting and content regulations is a key factor hampering the growth of the television station market. Indian television broadcasters are to bring the Indian Telecom Regulatory Authority (TRAI) to litigation for repeated adjustments and abuse of techniques in its updated regulatory policy. TRAI reduced the discount on bouquets on TV channels to 33%, while also lowering the overall retail price (MRP) of channels in those bouquets to Rs 12 from Rs 19. Broadcasters argue that there is no sound foundation for TRAI's argument that so-called a subscription service rates are intangible because of the bouquet discounts. Only the representative of Viacom18 met with officials at TRAI but they are not happy with the new rules. TRAI had announced the prices would be determined by market forces, but even in 2020, TRAI's reported position is nowhere in perspective. Therefore, the frequent changes in TRAI have created regulatory uncertainty among stakeholders and have adversely impacted the television station market growth.
The emergence of newer technologies is a key trend in television station market. ATSC 3.0 is the latest edition of the Advanced Television Systems Committee Guidelines, which specifies precisely how TV signals are transmitted and interpreted. ATSC 3.0's key benefit is picture quality, including high dynamic range (HDR), wide colour gamut (WCG), and high frame rate (HFR). In addition to the image and audio enhancements, ATSC 3.0 also helps you to watch video transmitted on handheld devices such as phones and tablets as well as in cars. Samsung revealed it would support ATSC 3.0 in 13 of its 8 K TVs by 2020, while LG will follow the standard in six of its OLED sets. In 2020, a company called BitRouter has developed an ATSC 3.0 set-top box that can connect to TVs via HDMI.
Increasing demand for high-definition content and advertisement is the key factor driving the growth of the global television station market. Demand for high-quality OTT-TVs such as HBO Go and others is growing as customers choose high-quality videos and content. Besides this, businesses concentrate on raising sales by ads as television is the most influential outlet for targeting a wider audience and future clients. According to the latest figures from the Regular Media Survey, television advertisement sales rose 7.1% in January 2018. One of the innovative firms, iSpot, is placing a TV banner in another domain: the potential to target and monitor advertiser-defined audience segments across the TV ecosystem as a whole. Therefore, the Increasing demand for high definition content and advertisement is expected to drive the growth of the television station market.
Products
Products
1) By Broadcaster Type: Public; Commercial By Platform: Digital Terrestrial Broadcast; Satellite Broadcast; Cable Television Broadcasting Services; Internet Protocol Television (IPTV); Over-the-top Television (OTT)
Companies
A&E Television Networks; AT & T, Inc.; British Broadcasting Corporation; CBS Interactive; Comcast Corporation; Channel Four Television Corporation; CenturyLink, Inc.; 21st Century Fox; Canadian Broadcasting Corporation; RTL Group; Viacom International, Inc.; CANAL+ GROUP; Heartland Media; Time Warner, Inc.; Tivo Corporation; Fox Corporation; Liberty Media Corporation; TEGNA Inc.
Table of Contents
Table of Contents
1. Executive Summary
2. Television Station Market Characteristics
3. Television Station Market Size And Growth
3.1. Global Television Station Historic Market, 2015-2019, USD Billion
3.1.1. Drivers Of The Market
3.1.2. Restraints On The Market
3.2. Global Television Station Forecast Market, 2019-2023F, 2025F, 2030F, USD Billion
3.2.1. Drivers Of The Market
3.2.2. Restraints On the Market
4. Television Station Market Segmentation
4.1. Global Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Public
Commercial
4.2. Global Television Station Market, Segmentation By Platform, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Digital Terrestrial Broadcast
Satellite Broadcast
Cable Television Broadcasting Services
Internet Protocol Television (IPTV)
Over-the-top Television (OTT)
5. Television Station Market Regional And Country Analysis
5.1. Global Television Station Market, Split By Region, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
5.2. Global Television Station Market, Split By Country, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
6. Asia-Pacific Television Station Market
6.1. Asia-Pacific Television Station Market Overview
6.2. Asia-Pacific Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
7. China Television Station Market
7.1. China Television Station Market Overview
7.2. China Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F,USD Billion
8. India Television Station Market
8.1. India Television Station Market Overview
8.2. India Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
9. Japan Television Station Market
9.1. Japan Television Station Market Overview
9.2. Japan Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
10. Australia Television Station Market
10.1. Australia Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
11. Indonesia Television Station Market
11.1. Indonesia Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
12. South Korea Television Station Market
12.1. South Korea Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
13. Western Europe Television Station Market
13.1. Western Europe Television Station Market Overview
13.2. Western Europe Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
14. UK Television Station Market
14.1. UK Television Station Market Overview
14.2. UK Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
15. Germany Television Station Market
15.1. Germany Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
16. France Television Station Market
16.3. France Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
17. Eastern Europe Television Station Market
17.1. Eastern Europe Television Station Market Overview
17.2. Eastern Europe Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
18. Russia Television Station Market
18.1. Russia Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
19. North America Television Station Market
19.1. North America Television Station Market Overview
19.2. North America Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
20. USA Television Station Market
20.1. USA Television Station Market Overview
20.2. USA Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
21. South America Television Station Market
21.1. South America Television Station Market Overview
21.2. South America Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
22. Brazil Television Station Market
22.1. Brazil Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
23. Middle East Television Station Market
23.1. Middle East Television Station Market Overview
23.2. Middle East Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
24. Africa Television Station Market
24.1. Africa Television Station Market Overview
24.2. Africa Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
25. Television Station Market Competitive Landscape And Company Profiles
25.1. Television Station Market Competitive Landscape
25.2. Television Station Market Company Profiles
25.2.1. A&E Television Networks
25.2.1.1. Overview
25.2.1.2. Products and Services
25.2.1.3. Strategy
25.2.1.4. Financial Performance
25.2.2. AT & T, Inc.
25.2.2.1. Overview
25.2.2.2. Products and Services
25.2.2.3. Strategy
25.2.2.4. Financial Performance
25.2.3. British Broadcasting Corporation
25.2.3.1. Overview
25.2.3.2. Products and Services
25.2.3.3. Strategy
25.2.3.4. Financial Performance
25.2.4. CBS Interactive
25.2.4.1. Overview
25.2.4.2. Products and Services
25.2.4.3. Strategy
25.2.4.4. Financial Performance
25.2.5. Comcast Corporation
25.2.5.1. Overview
25.2.5.2. Products and Services
25.2.5.3. Strategy
25.2.5.4. Financial Performance
26. Key Mergers And Acquisitions In The Television Station Market
27. Television Station Market Trends And Strategies
28. Television Station Market Future Outlook and Potential Analysis
29. Appendix
29.1. Abbreviations
29.2. Currencies
29.3. Research Inquiries
29.4. The Business Research Company
29.5. Copyright And Disclaimer
List of Figure
Figure 1: Global Historic Market Growth, 2015-2019, USD Billion
Figure 2: Global Forecast Market Growth, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 3: Global Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 4: Global Television Station Market, Segmentation By Platform, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 5: Global Television Station Market, Split By Region, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 6: Global Television Station Market, Split By Country, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 7: Asia-Pacific, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 8: China, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 9: India, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 10: Japan, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 11: Australia, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 12: Indonesia, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 13: South Korea, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 14: Western Europe, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 15: UK, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 16: Germany, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 17: France, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 18: Eastern Europe, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 19: Russia, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 20: North America, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 21: USA, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 22: South America, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 23: Brazil, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 24: Middle East, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 25: Africa, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 26: A&E Television Networks Financial Performance
Figure 27: AT & T, Inc. Financial Performance
Figure 28: British Broadcasting Corporation Financial Performance
Figure 29: CBS Interactive Financial Performance
Figure 30: Comcast Corporation Financial Performance
List of Table
Table 1: Global Historic Market Growth, 2015-2019, USD Billion
Table 2: Global Forecast Market Growth, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 3: Global Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 4: Global Television Station Market, Segmentation By Platform, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 5: Global Television Station Market, Split By Region, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 6: Global Television Station Market, Split By Country, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 7: Asia-Pacific, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 8: China, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 9: India, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 10: Japan, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 11: Australia, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 12: Indonesia, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 13: South Korea, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 14: Western Europe, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 15: UK, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 16: Germany, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 17: France, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 18: Eastern Europe, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 19: Russia, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 20: North America, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 21: USA, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 22: South America, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 23: Brazil, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 24: Middle East, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 25: Africa, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 26: A&E Television Networks Financial Performance
Table 27: AT & T, Inc. Financial Performance
Table 28: British Broadcasting Corporation Financial Performance
Table 29: CBS Interactive Financial Performance
Table 30: Comcast Corporation Financial Performance
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