Improved mobile network capability in Africa stimulating smartphone adoption
Within Africa there is considerable diversity in the availability and capability of mobile telecom infrastructure. Vast tracks of the continent, particularly in the northern desert regions, are sparsely populated with little in the way of network coverage. However, intense investment programs undertaken by several pan-regional operators in recent years has meant that population coverage in most countries is excellent.
Much of the phenomenal growth in the take-up of mobile voice and data services has stemmed from the lack of fixed-line alternatives. Fixed-line networks provide limited reach, particularly so in rural areas but also in many urban areas. Before market liberalisation efforts started some two decades ago most incumbent telcos were government-owned enterprises. There was little commercial incentive to invest in infrastructure, and combined with a lack of regulatory oversight, poor management and government neglect, fixed-line penetration remained very low by global standards. In many countries, such as in the DRC, Sudan, Mozambique, South Sudan and Libya, war and civil conflict largely destroyed what little infrastructure there was in place.
Mobile voice and data services were able to fill this void very effectively. As a result, in many countries in the region the use of telecoms services is morphing from being predominantly mobile to being solely mobile. Investment in fixed-line infrastructure is being side-lined in favour of mobile infrastructure. Operators are predominantly investing in spectrum, particularly in the 700MHz band as this is being released into 2017 and 2018 following the switch from analogue to digital broadcasts. They are also strengthening the robustness of their networks by migrating from 3G to LTE-based services. This in turn is being supported by increased international connectivity from a number of new submarine and terrestrial cables. These cables are providing the required backbone infrastructure to support the growing flow of data. Prominent projects include the SACS cable running between Angola and Brazil, with onwards connectivity to Miami, as well as the Liquid Sea cable being built by the pan-regional infrastructure provider Liquid Telecom along the continent’s east coast.
Smartphones are increasingly becoming the principal mobile device used among consumers. The adoption of smartphones is being encouraged by a plethora of cheaper units manufactured locally. The growing take-up of such devices is in turn supporting a tremendous growth in m-commerce, m-money and m-banking services. With the majority of Africans being unbanked, m-payment systems are thriving in most markets where they have been deployed. This has been helped by operators facilitating money transfers between their cross-border networks, as also by co-operation among different players and by a wider number of banks hosting such services. M-money is particularly popular in markets such as Kenya, though the more sophisticated banking sector in South Africa was a contributing factor in the Vodacom’s M-Pesa service being withdrawn from that market in mid-2016.
More than three quarters of mobile subscribers on the continent are expected to subscribe to broadband services by 2020, compared to about a fifth in early 2016. With more than a billion mobile subscribers in the region this presents a vast market for vendors and application providers. Although the relatively low purchasing power in the region will not translate into a similarly rapid growth in revenue, considerable potential remains.
High-Speed Packet Access (HSPA)
The regulator launched an international tender in mid-2010 to build and operate a third generation (3G) mobile network. It took until October 2011 to award the licence to Bharti Airtel (Airtel Gabon). To facilitate the development of 3G services a deal was brokered with Gabon Telecom in the following December allowing Bharti Airtel access to the SAT-3/WASC/SAFE submarine cable. An additional connection with the Africa Coast to Europe (ACE) cable was made in December 2012. In June 2013 © Copyright Paul Budde Communication Pty Ltd, 2016. The operator’s parent company announced plans to invest an additional $ million in its mobile operations in Gabon.
However, the Council of Ministers did not pass the decree authorising the 3G licence, extended to the use of 3.5G and 4G/LTE technologies, until January 2014, and Airtel Gabon did not secure its licence until the following March, having paid $ billion ($ million) for the year license.
In April 2014 Airtel Gabon launched a commercial W-CDMA/HSPA+ service in Libreville. The operator planned to cover the entire with the network, with a third phase expected in late 2014 to cover the second largest city, Port Gentil, and a fourth phase, to be completed by the end of 2014, reaching all provincial capitals. Bintel’s licence also includes a concession to offer 3G services. However, the company still offers only 2G and 2.5G services.
Long-term Evolution (LTE)
In March 2014 the government announced that Gabon Telecom was to be allocated additional licenses to enable it to offer 3G and 4G services. The deal was part of a number of strategic agreements signed between Morocco and the Gabonese government which cover areas including agriculture, health, housing, finance and banking, technologies, transport and tourism.
Mobile satellite services
The satellite service provider Thuraya in April 2014 signed an agreement with Bharti Airtel to provide mobile satellite services to customers across the operator's footprint, including Gabon. The project is aimed at providing satellite voice and data services to subscribers in remote and rural areas in 17 countries across the region.
In early 2013 Gabon Telecom partnered with the mobile financial solutions provider Mahindra Comviva to develop its Mobi Cash mobile money services and ‘mobiquity’ mobile financial applications via its Libertis mobile division. These enable customers to make remittances, receive salary payments, pay bills and make purchases at retailers. For many Gabonese without bank accounts mobiquity provides a cost-effective banking alternative.
Internet access via General Packet Radio Service (GPRS) has been available in Kenya since 2004 from Safaricom, followed by Bharti Airtel in 2006. ISPs started to feel increased competitive pressure after 3G services were introduced by Safaricom in 2008.
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Ankur Gupta, Head Marketing & Communications