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NEW PRODUCT DEVELOPMENT / ACCEPTABILITY


  • Case Study - I


  • Case Study : II


  • Case Study - I

    Overview & Background:
    The client is India’s leading manufacturer and designer for uPVC doors and windows. The client has firmly established itself as India's no. 1 windows and doors brand, with presence in more than 200 cities across the country
    Need For Consulting Services:
    The company requires research to understand the potential of residential and institutional target user assessment for uPVC doors and windows. The intention of the company was to understand potential customer willingness level towards uPVC doors and windows which has launched in the Indian market
    Ken Research Value Addition:
    Ken Research created a publication with comprehensive analysis on the market assessment of target users including residential, hospitality, retail and institutional sector including analysis on understanding willingness level for the uPVC doors and windows product.
    Client Action:
    The client has been able to successfully plan the launch of their product in specific end user application areas and was able to formulate the market entry strategy with targeted product positioning.
  • Case Study - II

    Overview & Background:
    The firm is primarily engaged in minimally-invasive clinical solutions for the Surgical, Ophthalmology and Aesthetic markets. The client develops energy based technologies, including Laser, Intense Pulsed Light (IPL) and Radio-Frequency (RF). The company has offices in Israel, Asia, US and in Europe.
    Need For Consulting Services:
    The firm requires exclusive pre-product launch market intelligence to understand the potential customers willingness level towards a new energy based technology expected to be launched in the Indian market.
    Ken Research Value Add:
    Ken Research created a publication with comprehensive analysis on the market assessment of skin and hair clinics for the cosmetic laser device and their willingness level for the product along with the current take and recommendation on the competition and target positioning in the cosmetic laser device industry.
    Client Action:
    The client has been able to successfully plan the launch of the product in specific areas and was able to formulate the market entry strategy with targeted product positioning.
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