Mattresses were never given much importance but with the changing lifestyles and rising awareness pertaining to the linkage between good sleep and a good quality mattress, the demand for mattresses has witnessed a positive inclination. A major shift has taken place in the buying behavior of the consumers pertaining to mattresses within the last five years. The people who initially went for low quality foam or cotton mattresses have now shifted towards better quality foam mattresses. Due to the rising personal incomes, a shift was observed as people demanded spring mattresses instead of coir mattresses
China represented the largest market in the Asia Pacific region for mattresses followed by India and Australia. The growth drivers which have helped in surging the demand for mattresses in the Asia Pacific region include rising number of health conscious people who are now ready to spend increasing amount for health benefits, rapid urbanization in the region and an inclining per capita total expenditure on luxury goods. These factors have cumulatively bolstered the overall market for furniture and furnishings in the Asia Pacific region in the recent years. The increasing awareness pertaining to good sleep is now considered as one of crucial necessities. The hectic life schedule is prompting individuals mostly the younger population to go in for good quality mattresses. Asia Pacific region represents a growing market for mattresses globally. Many global players including Tempura and Serta have entered the Asia Pacific mattress market thereby expanding their geographical boundaries as well as seized the opportunity of a growing market for mattresses.
“The developing economies in India, China and other countries, rising income, changing consumer demographics, enhancement of the real estate market, tourism and hospitality industry are expected to guide the growth of the Asia Pacific mattress industry in the region in the future. The key innovations in the comfort industry such as pillow top bed and intelligent mattresses are expected to escalate the growth of high quality mattresses.” - according to the research report “Asia Pacific Mattresses Market Outlook to 2018- Developing Economy and Brand Awareness to Intensify the Demand” by Ken Research.
The report provides detailed overview on mattresses market in Asia Pacific and helps readers to identify the ongoing trends and developments in the mattresses industry and anticipated growth in future depending upon changing industry dynamics in coming years. The report will aid industry consultants, mattresses manufacturing companies, marketing companies, dealers, other manufacturing companies, consumers and other stakeholders to align their market centric strategies according to ongoing and expected trends in future.