Baby Food is the type of food specially produced for babies less than or about 2 years of age. This food is naturally made soft for easier consumption and is available in various flavors & varieties as per the requirements. Such food is fed to tables between ages of 4-6 months and 2 years. Moreover, the Baby Food market has been observing the fast growth due to surge in number of working women coupled with growth in the parental concerns for nutrition.
According to study, “Baby Food Market” the key companies operating in the market include Nestlé S.A, Groupe Danone, Perrigo Company Plc, Mead Johnson & Company LLC, H. J. Heinz Company, Abbott Laboratories, Hero Group, Bellamy Organics Pty Ltd., Hain Celestial Group, The Campbell Soups and Royal Friesland Campina N.V. Key players have adopted various business expansions & product launch as their key developmental strategies to increase profitability, enhance their market share, and remain competitive in the market.
Based on source type, Baby Food market is segmented as organic baby food and inorganic baby food. Organic baby food segment holds major share in global market owing to rise in demand for adequate & best nutrition and increase in concern about harmful chemicals in inorganic baby food in the form of artificial colors, flavors and sweeteners. Based on form type, market is segmented as liquid, powder and solid form. Powdered form is least expensive form of baby food and used by mixing it with the water before feeding infant. Moreover, solid baby food includes infant cereals and other bland fare. Based on product type, market is segmented as infant milk formula, dried baby food, prepared baby food and others (puffs, biscuit and snacks). In addition, based on distribution channel, market is segmented as small grocery retailers, supermarket, health & beauty retailers, hypermarket and others.
The Baby Food market is driven by increase in awareness on adequate nutrition, followed by growth in population of women professionals, modernization in baby food products, increase in usage of advanced technologies, rise in investments in the developing economies and increase in organized retailing. However, safety of food, falling birth rates and increase in breastfeeding due to government initiatives may impact the market. Moreover, growth in product innovation & innovative packaging strategy and increase in birth rate are key opportunities for market.
Based on geography, the Asian-Pacific holds major share in global Baby Food market owing to high birth rates, increase in demand for safe and quality milk formula and rise in purchasing power of population in the region. The European and North-American regions are estimated to witness higher growth rate due to intensive research & development (R&D) activities by various companies over the forecast period. It is predicted that future of the global Baby Food market will be bright as a result of rise in food security concerns, increase in populace of women professionals and growth in urbanization during the forecast period.
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Ankur Gupta, Head Marketing & Communications