Secure packagings are a critical technique used to avoid counterfeiting. Anti-counterfeit packaging provides secure or invulnerable packaging to the product in order to remove infringement & counterfeiting. It helps in preventing imitation and approves the genuineness & safety of the goods or products. Anti-counterfeit measures are enormously undertaken by the leading companies in order to help them in diminishing the losses owing to counterfeit in relevance to revenue & trustworthiness. Anti-counterfeit packaging is largely adopted by the manufacturers to avoid economic damage to the product as well as the company & consumer health risk.
As per analysis, “Anti-counterfeit Packaging Market: Market Segments: By Technology (Trace and Track, Tamper-evident, Covert, Overt, and Forensic Markers); By Application (Pharmaceutical, Food & Beverage, Clothing & Apparels and Others); and Region – Global Analysis by Market Size, Share & Trends for 2014 – 2019 and Forecasts to 2030” the key companies operating in the global anti-counterfeit packaging market include Applied Dna Sciences Inc., CCL Industries Inc., PharmaSecure Inc., E.I. Du Pont De Nemours and Company, Sicpa Holding SA, Avery Dennison Corporation, Uflex Limited, Ampacet Corporation, Zebra Technologies Corporation, AlpVision SA, 3M Company, Authentix Inc. and among others. Key companies in the industry possess a huge number of patents in order to differentiate their product and eradicate the threat of product poaching by competitors in the market. Additionally, the industry is subject to high competitive rivalry because of the presence of many companies operating the high profit margins.
Based on technology, the anti-counterfeit packaging market is segmented as overt, covert, tamper-evident, trace & track and forensic markers. Covert technology holds the major share in the global market due to rise in demand for low price secure packaging for use in the clothing & apparel and food industry. In addition, based on application, the market is segmented as food & beverage, pharmaceutical and clothing & apparels. The food & beverage segment is expected to witness a higher growth rate owing to rise in need for product security driven by high levels of product counterfeiting in the alcoholic beverages during the forecast period.
The anti-counterfeit packaging market is driven by an increase in the focus of manufacturers on brand protection, followed by growth of parent industry and growth in the e-commerce industry. However, huge setup cost and the existence of technologies that are non-deterrent to counterfeiters may impact the market. Moreover, remote authentication of products, growth in advancement s in technologies and collaborative approach by companies are key opportunities for market. Furthermore, high research & development (R&D) investment is a major challenge for global market.
Based on regional analysis, the North-America is a leading region in global anti-counterfeit packaging market owing to increase in consumer demand for food & beverages, cosmetics, healthcare products, and electronics across the region. The Asia-Pacific and Europe regions are estimated to witness higher growth rate due to growth in awareness among the consumers regarding fake products and increase in counterfeit practices in all major end-user sectors over the forecast period. It is anticipated that future of the global anti-counterfeit packaging market will be bright because of rise in demand for over-the-counter drugs during the forecast period.
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Ankur Gupta, Head Marketing & Communications