In order to minimalize counterfeiting or infringement, anti-counterfeit packaging is well-defined as the procedure of assigning safeguard packaging to the product. Anti-counterfeiting packaging is a protected packaging method that inhibits imitation and confirms the products' protection. Corporates take anti-counterfeit steps, enabling them to reduce losses owing to the counterfeiting in terms of sales and constancy. Anti-counterfeit pharmaceutical packaging is an approach focused at stopping pharmaceutical products from being distorted in terms of labeling and identification. The Anti-counterfeit pharmaceutical packaging supports in the supply chain procedure to retain the distinctiveness of the original product. The Anti-counterfeit packaging guarantees that there is no modification in the packaging code functional by the original producer and no counterfeiting of the pharmaceutical product.
According to the report analysis, ‘Global Anti-Counterfeit Packaging Market: Market Segments:By Technology (Mass Encoding, RFID, Tamper Evidence, Hologram, Forensic); ByApplication (Pharmaceuticals & Healthcare, Food & Beverage, Clothing & Apparel& Others);and Region – Analysis of Market Size, Share & Trends for 2014 – 2019 and Forecasts to 2030’ states that owing to increasing concerns about the dilution of brand distinctiveness by the leading producers around the globe, the industry is probable to witness the high growth. Moreover, growth over the predicted period is projected to be powered by augmenting the technological innovation for the improvement of extremely secure packaging for usage in the application industries. The present trend identified in the anti-counterfeit packaging market is the augment in strict product defense the legislation pertaining to counterfeiting.
In addition, the latest trend acknowledged in the anti-counterfeit packaging market is the increase in strict product shield regulations connected to counterfeiting. Since the market concentration of counterfeit products is continuously increasing, strict regulations are obligatory by the government of dissimilar countries to regulate counterfeiting activities. Such regulations have a constructive inspiration on the anti-counterfeit packaging industry and seek to eradicate the requirement for counterfeit products. Owing to the sales of counterfeit products, there has been an augmenting in the concerns about the losses agonized by product manufacturers around countries, which has augmented concerns about brand dilution, which in turn propels the requirement for anti-counterfeit packaging.
Not only has this, owing to the risk of damage caused by the usage of fake products, but a major requirement for the anti-counterfeit packaging is also projected to come from the pharmaceutical industry. Producers are embracing anti-counterfeiting packaging technology owing to concerns about the brand value and opposing effects of spurious products, which in turn propels the global requirement for anti-counterfeit packaging. Following the concerns about brand dilution and losses agonized by producers, several companies are making momentous investments in anti-counterfeit packaging technologies which in turn are projected to create enormous business opportunities for industry players.
Although, it is predicted that China will account for the greatest market share and register the market for Asia-Pacific anti-counterfeit packaging. The requirement for anti-counterfeit packaging solutions around China is probable to be propelled by the increasing pharmaceutical & healthcare and food & beverage industries. In addition, the broad consumer base of the country, the entire positive economic environment, and the augment in production activities will drive requirements in the packaging sector.
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Ankur Gupta, Head Marketing & Communications