The Packaged drinking water that is sieved and free from contaminants is bottled water. It is sold in plastic and glass water bottles and is opportunely available in local grocery stores and supermarkets as the most opportune way for the body to gratify its hydration requirements. The most convenient source of water is bottled water, since it is available in dissimilar convenient packets, allowing the customers to conveniently control it. These bottles of water are expedient and perfect for usage on the go.
According to the report analysis, ‘Bottled Water Market: Market Segments: By Product (Purified, Mineral, Spring, Sparkling, Distilled and others); By Distribution Channel (Offline and Online); and Region – Global Analysis by Market Size, Share & Trends for 2014 – 2019 and Forecasts to 2030’ states that the requirement is driven by an augmented understanding of waterborne diseases such as malaria, typhoid, diarrhea, food poisoning, and several others in health care. Besides, since it is handy, bottled water is more compressed and easier to utilize, thereby supporting the growth of the market. Besides, over the review period, growing customer perception of the health advantages of drinking bottled water is expected to propel market growth. Product sales are influenced by the inclination towards bottled water rather than ordinary water, specifically among younger consumers. Numerous restaurants are offering bottled water to meet consumer demand in light of this improvement. For health-conscious consumers, water seems to have found a sweet spot. The speedy expansion of restaurants in the U.S. is also foreseen to generate significant demand for bottled water in the forthcoming years.
In addition, the Bottled water market is projected to witness substantial growth in the coming years owing to change in lifestyle patterns of customers as they are more inclined towards the most expedient sources of water and food to save their time. The key factor propelling the growth of the market studied over the review period has been increasing consumer requirements for functional beverages. The ease of consumption and its impression on human nutrition are the aspects driving the market's demand. Functional water's increasing popularity amongst the working class and millennial populations is projected to enhance the market growth.
Plain and flavored types of still and sparkling water have become broadly popular drinks on a worldwide level in recent years. This is an ongoing megatrend and is estimated to remain prevalent in the years to come. With increasing health consciousness, consumers are opting for packaged water and decreasing the consumption of sugary drinks. The consumption of still drinking water has augmented in food outlets and restaurants, which is booming the market growth.
Furthermore, transforming water consumption habits, increasing organized retail sectors, and the establishment of innovative products, such as flavored water is further projected to support the Asia Pacific region market growth. India and Israel signed a memorandum of understanding (MoU) to encourage India's desalination technology. This government-led initiative to boom the technology to introduce purified water is projected to positively impression the segment growth over the forecast duration.
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Ankur Gupta, Head Marketing & Communications