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Global Doll, Toy, and Game Market | Global Doll, Toy, and Game Industry: Ken Research
March 2021

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Doll, toy and game market encompasses various doll, toy and game products. Doll is a toy that looks like a human, or is slang for an appealing & supportive person. Toy is frequently an instrument used in game, which is generally for a child and infant. Additionally, game is a form of competitive activity & game or sport played according to rules.

Referring to study, “Doll, Toy, and Game Global Market Report 2020-30: Covid 19 Impact and Recovery”. The key companies operating in the global doll, toy, and game market includes Nintendo; Mattel; Lego; Hasbro; Nerf among others. Key organizations are focusing on introducing innovative products in the market to provide to the interests of the clients. Novel product development is a most favored strategy in the global doll, toys and games market. Organizations are embarking on mergers & acquisitions as one of their leading methodologies to accomplish the consolidation and optimize their offerings. Moreover, these organizations converge with local players to acquire domination in the local markets.

Based on type, doll, toy, and game market is segmented as electronic toys and non-electronics toys. Based on product type, market is segmented as infant & pre-school toys, games & puzzles, construction toys, video games, dolls & accessories and others. Based on material, market is segmented as wood, plastics, metal and others. In addition, based on distribution channel, market is segmented as departmental stores and online stores.

The doll, toy, and game market is driven by increase in involvement and growth in concerns of screen time, followed by rise in popularity of educational & scientific toys, growth in consumer spending and rise in demand for toys, for instance action figures, puzzles, sports equipment, plush toys and pre-school products. The sales of toys & games based on TV shows, cartoon characters, and movies are increasing, which is further promoting the growth of the market. The market is also observing exponential growth due to various factors including shift from physical to digital distribution of software, expansion of mobile & online gaming. In addition, the factors governing the success of the market include local leagues and franchising approach, approval of content rights sales, arrival of new game formats and competition, team success, and impact of industry convergence involving entertainment, telecom, traditional media, and sports companies, this in turn surging the market growth. However, regulatory restrictions to curb video games addiction and growth in privacy concerns may impact the market. Moreover, increase in use of Near Field Communication (NFCs) in toys is a key trend for market.

Based on geography, the Asian-Pacific region holds major share in global doll, toy, and game market owing to increase in popularity of educational & scientific toys in the region. The North-American and European regions are anticipated to exhibit considerable growth rated due to rise in interest in traditional toys over the forecast period. It is estimated that future of the global doll, toy, and game market will be optimistic on account of increase in popularity of interactive & multi-functional toys or games has been observed among children during the forecast period.

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Global Doll Toy and Game Market

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Ankur Gupta, Head Marketing & Communications