Whey protein is the liquefied remaining after milk has been curdled & strained. It is a byproduct of the manufacture of casein or cheese and has several commercial uses. It is used as dietary supplement and attributed as alternative medicines for several health issues. Hydrolyzed whey is a category of whey protein that is processed by treating it with high temperature & acid to isolate the protein. It is usually comprises of 90-95% whey protein. It is manufactured by chemical processesthat replicate the natural process of digestion. These processes are pre-digesting the protein that increases the bioavailability. The process used for manufacturing hydrolyzed whey protein results in forming bonds linking the amino acids or small peptides. The existence of peptides in these whey proteins is one of the mentionable aspect that contributing to its growing popularity among end-users. This type of whey protein is widely used in bodybuilding supplements. It is also used in the food & beverage industry wherein it is used in protein-fortified beverages and functional foods.
According to study, “Global Hydrolyzed Whey Protein Market Status (2015-2019) and Forecast (2020-2024) by Region, Product Type & End-Use” the key companies operating in the global hydrolyzed whey protein market are Agropur, Carbery Group, Hilmar Cheese Company, Arla Foods Ingredients Group, American Dairy Products Institute, Glanbia, Jeevan Chemicals & Pharmaceuticals, Milk Specialties, Maruti Protech, Warkem Biotech PVT.LTD.
Based on type, hydrolyzed whey protein market is segmented into liquid type hydrolyzed whey protein and powder hydrolyzed whey protein. Based on sales channel, market is segmented into direct sale channels and indirect sales channels. Indirect sales channels include supermarket, specialty stores, hypermarket, drug retail stores and e retailers. In addition, based on end-use, market is segmented into food & beverages, pharmaceuticals and health supplements. Food & beverages industry includes bakery, confectionery, infant foods, functional beverages, snacks and dairy products.
The hydrolyzed whey protein market is driven by rise in demand for dairy products, followed byincredible change in lifestyles, rise in trends of ready to drink & ready to cook foods, increase in the market for pediatric foods, growth in awareness of health, rise in demandfor geriatric dietary supplements and surge in consumption of sports nutrition products, bakery and confectionery product. However, lack of awareness regarding the benefits of whey protein and high manufacturing costs & high price of whey protein may impact the market. Moreover, rise in concerns regarding fitness among consumers is a key opportunity for market.
Based on geography, the North-American region holds major share in hydrolyzed whey protein market owing to increase in demand of food & beverages in the region andrise in awareness of beauty consciousness, personal care, and bodybuilding. Whereas, the European and Asian-Pacific regions are estimated to witness higher growth rate due to increase in the disposable income and growth in health concerns over the forecast period. In upcoming years, it is predicted that future of the market will be optimistic because of rise in scope of hydrolyzed whey proteins in infant foods or several other food processing sectors during the forecast period.
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Ankur Gupta, Head Marketing & Communications