Herbal hair care is the largest segment in the herbal products market in India accounting for a share of more than 75% in terms of revenue generation in FY’2013. Rising awareness about benefits of herbal products, urbanization trends, escalating disposable income levels, strong marketing and promotional strategies adopted by the key players has led to an increase in the demand for herbal personal care products in India in the last few years. Herbal skin care segment is the second largest segment of herbal care products market in India. Companies such as Dabur, Himalaya, Emami and others including Lotus herbals, Shahnaz and others are the major players dealing with herbal skin care products in the Indian market. Face wash is the largest selling segment of this market. The herbal oral care market has also been gaining traction in terms of sales in the Indian market in the last few years. Rising demand of herbal toothpastes offered by Dabur, Himalaya and Vicco has driven the growth of this category. Unhealthy eating habits, rising stress levels has led to greater demand for ayurvedic supplements such as Chyawanprash which forms an important part of the herbal products market in India. Herbal medicines such as herbal digestives and balms, though relatively smaller markets when compared to hair shampoos, oil and others, are also witnessing increase in terms of demand and hence, are expected to drive the future growth of the industry. 

 

“Herbal hair care segment would continue to dominate the alternate medicine and herbal products market in India in terms of revenue contribution, however, herbal skin care products are also emerging as one of the fastest growing segments of the market and is likely to post considerable growth in the coming years. Overall, the future of alternate medicine and herbal products industry in India is expected to be favorable on account of rapidly growing health consciousness among the people, increasing awareness regarding the benefits of herbal medicines and products over allopathic alternatives and wide of range of product availability in the domestic marketplace, which will contribute to the growth of the market in India in the near term”, according to the Research Analyst, Ken Research.

 

The report titled “India Alternate Medicine and Herbal Products Outlook 2018- Surging Demand of Herbal Skincare Products to Impel Growth” provides detailed overview on the India alternate medicine and herbal products market and helps readers to identify the ongoing trends in the industry and anticipated growth in future depending upon changing industry dynamics in coming years. The report will help industry consultants, herbal products manufacturers and other stakeholders to align their market centric strategies according to ongoing and expected trends in the future.