Car rental industry is one of the most developing sectors in India. The industry has witnessed tremendous growth over the years and is not expected to decline any time soon as a lot of new players are emerging and capitalizing on the untapped market of car rental in the country. The revenue of the industry has been growing mainly due to the availability of cheap car rentals and the availability of more options such as car sharing where people hire cars for short period attracting consumers who only have limited use of vehicles. The market can be broadly segmented in the form of organized and unorganized market in which the majority of the market is dominated by the players in the unorganized segment of the industry.