Evolving Online Competition is Creating Price Wars in India Flat Panel Display Television Market: Ken Research

October 2014  

The flat panel display (FPD) television market which comprises of Plasma, LCD, LED, 3D and Smart television has been showcasing a remarkable growth in the recent years. This growth has been attributed to the increasing affordability and availability of FPD televisions in smaller screen sizes. However, with the rapid development of technology and digitization of broadcast, the CRT televisions are being rapidly replaced by the FPD televisions.

Several components have been used in the manufacturing of LED televisions being produced in or imported by India. The costs of these LED components have been varying with the fluctuations in the international market. India LED television market sales through retail stores has witnessed a marginal decline in its share in FY’2014; as the LED television sales through online portals showcased an incline. The LED televisions sold for commercial purposes accounted for the remaining share of about ~% in FY’2014.

India LED market is highly dominated by the presence of nearly 8-10 organized players such as Samsung, Sony, LG and others which accounted for nearly ~% of the total market sales in India in FY’2014. The metropolitan cities in India consist of Delhi and NCR, Mumbai, Kolkata, Chennai and few others which accounted for nearly ~% share in the total market sales of LED televisions in India in FY’2014. In FY’2014, Samsung, LG, Sony and Videocon accounted for the largest share. Samsung has been the major player of LED televisions in India since FY’2011.

“Growing disposable incomes of the households, favorable tax environment, declining prices of LED components, cheap labor availability and changing preferences of the consumers for high-end products are some of the driving factors of growth for the India LED and OLED market. The growing internet and mobile penetration in India has been a major factor for boosting growth in the online LED and OLED television market.”, according to the Research Analyst, Ken Research.

The report titled India LED Television Market Outlook 2018 – Rising Price Competition with New Players Entry” provides detailed overview on the India LED and OLED television market and helps readers to identify the ongoing trends in the industry and anticipated growth in future depending upon changing industry dynamics in coming years. The report will help industry consultants, LED television manufacturers to align their market centric strategies according to ongoing and expected trends in the future.