The mattress market of India is dominated by small and unorganized players. These players specialize in coir, cotton and foam mattresses, which cater to almost 90% of the country’s requirement for mattresses. However, now the people are becoming more conscious of their health and lifestyle which is leading to a rise in the awareness of the relation between good sleep and a good quality mattress, especially among the youth. A major growth driver for the mattress market in India is the growing urban population who is ready to spend considerable amounts for their luxury and comfort. This trend is attracting major global players to invest in mattress industry of India.
India mattresses market is domestically dominated by players such as Kurlon, Sleepwell, Springfit, Springwel and others. These players are striving to retain their position in the industry while competing with the foreign brands which are now entering the market. India is still an emerging market for mattresses as the consumer behavior has still not changed and people are looking for good quality product at lower prices. Moreover, the technological advancements have still not managed to catch the consumer’s attention. However, there is a gradual change in mattresses market with rising housing and hospitality industry of India. The rise in the number of new residential units translates to an incline in demand for mattresses in the country.
“The key factor driving the demand for mattresses in India is the expansion of housing in major cities as well as in smaller cities. The rising housing and hospitality industry of India is likely to contribute towards the growth and expansion of this industry. The increasing popularity of India as a tourist destination is leading to surge in demand for good quality and comfortable mattresses by the hotels for their customers. The gradual rise of personal disposable incomes and changing consumer behavior is expected to promote the growth of mattresses market in the country. The online mode of distribution is likely to significantly contribute to the rise in demand of mattresses.” - according to the research report “India Mattresses Market Outlook to 2018- Driven by Surging Demand for Spring Mattresses with Advancing Lifestyles” by Ken Research.
The report provides detailed overview on mattresses market in India and helps readers to identify the ongoing trends and developments in the mattresses industry and anticipated growth in future depending upon changing industry dynamics in coming years. The report will aid industry consultants, mattresses manufacturing companies, marketing companies, dealers, other manufacturing companies, consumers and other stakeholders to align their market centric strategies according to ongoing and expected trends in future.