India mattress market will continue to grow at a considerable pace in the next few years owing to rise in infrastructural development, rising annual disposable income and changing mindset of the Indian population leading to escalating demand for high quality mattresses in the country. The market is expected to reach over INR 100 billion by FY’2020. The market is expected to find a growing from hotels and hospitals and also from the nuclear families in the future on account of rising travel and tourism sector and real estate sector of the country.
The market is expected to be driven by increasing internet penetration, rising personal disposable income, better quality mattress of organized market players relative to unorganized mattress players, rising demand for spring mattress of foreign players that cater to the premium segment of the society and presence of large number of online marketplaces offering a variety of discounts and other added benefits during the purchase of mattress. The increasing expenditure on advertising and marketing strategies by major organized companies in the mattress segment aiming to explore the possibility of innovative promotional methods which are cost-effective is expected to boost the market growth in the future.
Furthermore, production of hybrid mattress with spring and foam in combination, upcoming of new market players, growing investments by existing market players and emerging market players with an objective to enhance volume sales are expected to propel the market growth. According to an industry veteran, “favourable consumer dynamics such as changing outlook among the Indian population especially in urban areas towards the good quality mattress to have quality sleep with comfort along with increase in personal disposable income would rise in the market in upcoming future.”
“Lack of awareness, immature franchise models, orthodox mindset in rural areas, non standardization of mattress and enhancing competition are few of the major challenges which will affect the growth of this industry in the future”, according to the Research Analyst, Ken Research.
The mattress market has been firmly dominated by the small and local unorganized mattress manufactures. However, there have been significant advancements as about five years back there were no foreign players in this industry besides Tempur. The big brands including Sealy and King Koil has made an entry in India during the period 2011-2013, thus leading to further expansion of the mattress industry.
The report titled “India Mattresses Market Outlook to 2020” provides detailed overview on the Mattress Industry and helps readers to identify the ongoing trends in the industry and anticipated growth in future depending upon changing industry dynamics in coming years. The report will be useful for organized mattress market players, major online shopping portals, furnishing manufacturers, foreign players and other stakeholders to align their market centric strategies according to ongoing and expected trends in the future.