The toiletries and household cleansing market of India has been characterized by a steady growth in demand with slight fluctuations, affected by economic turbulences. The industry is highly competitive with few numbers of major brands operating. High level consolidation has lead to increased pressures on pricing and promotion. The toiletries and household cleansing market has displayed a significant growth rate in the past five years and is expected to continue to do so in the future.
The toiletries and household cleansing market of India has witnessed significant growth in the past five years, growing at a CAGR of 18.39% from INR ~ million to INR ~ million during the period FY’2009-FY’2014. However, certain factors such as intensifying competition due to diminishing price difference between the various brands along with many households still displaying preference towards traditional products hampered the revenue growth of the market.
The dish washing market has displayed rapid growth over the past five years and has majorly been dominated by the organized players. The major brands of this market are Vim, Exo and Pril which have significant revenue contribution. Within this market, the liquid dish wash have been the fastest growing segment. Floor cleaning market is the second largest product category of the toiletries and household cleansing market of India. The floor cleaning market has been further segmented into dish wash bars; dish wash liquid and dish wash powder with dish wash bars commanding a predominant share. Lizol, Domex and Mr Muscle were the major players of the dish washing market.
The future prospect for the toiletries and household cleansing market of India is very optimistic and the key drivers for high growth are increasing personal income, growing awareness of health and hygiene along with an expanding rural population which serves as a major opportunity for the organized players in this market.
According to the research report by Ken Research, India Toiletries and Household Cleansing Market would grow at a considerable CAGR and will reach INR 87 billion in FY’2019 due to a major push from the expanding consumer base and inclining awareness pertaining to health and hygiene.
The report titled “India Toiletries and Household Cleansing Market Outlook to 2019” provides detailed overview on the toiletries and household cleansing market of India and helps readers to identify the ongoing trends in the industry and anticipated growth in future depending upon changing industry dynamics in coming years. The report will help industry consultants, toiletries and cleansing agent manufactures, retailers and distributors and other stakeholders to align their market centric strategies according to ongoing and expected trends in future.