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Online Space to Open New Doors for Watch Companies in India: Ken Research

October 2013  

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<p>The online retail of the watches in India has experienced a substantial growth in recent years. This has primarily happened because of the flourishing number of e-commerce businesses in the country and significant surge in the internet penetration among the population of the country. The watches companies have also hugely benefited by reaching out to the target customers though effective marketing and advertising on the e-commerce websites and therefore have been able to increase their visibility in the Indian market and are able to provide good alternatives to the consumers for purchase of wrist watches.</p> <p>This also presents an opportunity for the watch companies as well as e-commerce websites to target consumers especially in small cities and towns which have relatively lesser recognized and authentic outlets and showrooms for the retail of products. The online retail market for wrist watches has grown tremendously at a CAGR of around 142.5% during FY'2011 to FY&rsquo;2013 pointing towards the increasing popularity of the usage of e-commerce websites for purchase of watches.</p> <p class="MsoNormal">&ldquo;The most important factor affecting the online retail market for wrist watches is the increase in number of internet users which is expected to increase from the 154 million users in FY'2013 to about 469 million users in FY'2018.&rdquo; &ndash; According to the research report &lsquo;<b>India Watch Industry Outlook to 2018</b>&rsquo; by Ken Research.</p> <p class="MsoNormal">But still the online retail market for wrist watches has a tremendous potential for growth since the Indian consumers are still wary of online payment modes which is also not accessible to many Indian consumers since the number of debit and credit card users is abysmally low.</p> <p class="MsoNormal"><span style="background-position: initial initial; background-repeat: initial initial;">The report provides detailed overview on the watch industry in the India and helps reader to identify the ongoing trends in the key segments of the industry and anticipated growth in future depending upon changing industry dynamics in coming years. The report will aid industry consultants, wrist watches and wall clock manufacturing and marketing companies and other stakeholders to align their market centric strategies according to ongoing and expected trends in future.</span></p> <p class="MsoNormal">For More Information on the market, please refer to our recent publication on:</p> <p class="MsoNormal"><a href=""><span style="color: rgb(153, 51, 0);"><b>India Watch Industry Outlook to 2018</b></span></a></p>